NEWS FROM SETANTA SPORTS

First-ever ‘Commentweeter’ for FA Cup final

Setanta to offer Twitter commentary of end-of-season finale

Setanta Sports will be offering the first-ever Twitter commentary of an FA cup final next weekend when it’s match commentator, Jon Champion, turns ‘Commentweeter’ by simulcasting his comments on the social networking website throughout the game.

Champion, who has been commentating on live football for over 20 years, will be posting on his Twitter feed at the same time he leads the match commentary on Setanta Sports. He’ll also be using the micro-blogging site to post preview comments and interact with users in the days leading up to the final, which this year sees Chelsea take on Everton in the Wembley showpiece.

The Twitter commentary, which can be followed at www.twitter.com/commentweeter, is a key component of Setanta’s coverage, which plans to combine traditional FA cup final TV viewing with a modern twist. This year, Setanta’s coverage will start at 9am and will be free-to-air, meaning the signal will be un-encrypted and therefore available to cable and satellite viewers without a subscription, until 7pm.

In addition to Champion’s Twitter commentary, Setanta will running an FA cup final ‘event centre’ on Setanta.com before, during and after the game. The ‘event centre’ will feature the best action, reaction and stories and will include blog posts, Flickr photo galleries from Chelsea and Everton fans, behind-the-scenes videos and twitter feeds from presenters, fans and celebrities. Highlighting Setanta’s commitment to providing the best in online content, the ‘event centre’ can be found at www.setanta.com/cupfinal

Jon Champion said: “As a commentator, you want to communicate with people in a way that helps them enjoy the game as much as possible. If becoming a ‘Commentweeter’ is going to help do that, then I think this is a great idea. This will be the first time I’ve ever commentated on a game in two ways at the same time but I’m looking forward to it. I’ll be busy, but hopefully my co-commentator Craig Burley won’t be deliberately trying to put me off!”

Timothy Ryan, Setanta Marketing Director, said: “We want people to enjoy the whole sense of occasion of the FA Cup Final, combining both the old and the new in our coverage. Getting Jon to run the first ever FA cup final commentary on Twitter is a big part of that approach to make Setanta the destination for football fans on cup final day, especially as our coverage will be free-to-air and therefore all cable and satellite viewers can watch our output.”

“Whether Jon’s Twitter followers are fans who have to work during the final, want to combine watching the game with surfing the internet, or are even Chelsea and Everton fans in the stadium itself, we want to welcome everyone to Setanta on cup final day for what should be an exciting end-of-season finale.”

Jon Champion’s Twitter commentary is available to all users of Twitter at www.twitter.com/commentweeter

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For further information, please contact:

Frank PR

Tel: 020 7693 6999

Email: david@frankpr.it

NEWS FROM LIND GOLF

AUSTRALIAN OWNED LIND GOLF HITS HOLE IN ONE WITH WORLDWIDE FIRST

Over 50 million choices to customise and personalise your golf clubs online at www.lindgolf.com

Lind Golf is set to shake up the golfing world, by offering customers the chance to design, customise and personalise their own golf clubs and accessories online at www.lindgolf.com.

The brainchild of twenty-five year old Sydneysider Brad Lindenberg, Lind Golf is revolutionising the way that golfers buy their equipment through this unique, interactive offering. Style conscious customers are able to express their creativity by choosing from endless combinations of striking colours, artistic designs, initials and artwork when designing their own set.

The Lind Golf range can be custom fitted to the individuals playing technique, measurements and preference and includes drivers, fairway woods, irons, putters, wedges and hybrids designed to R&A standards. Golf fans are able to log-on to the website and follow a simple guide to design their own equipment:

1) Custom fit: through an easy step-by-step process, customers provide all technical aspects including their height, floor to wrist height, hand size and swing speed to ensure an accurate fit designed to their individual playing style and game.

2) Custom choice: Lind Golf has partnered with world class foundries and some of the biggest names in the golf component industry including True Temper sports and UST golf shafts, allowing consumers to choose from various components including Grafalloy and Aldila shafts and Golf Pride, Lamkin and Winn grips.

3) The MiClub™ option takes the trend of personalisation to the extreme, where customers can choose from a number of colours of grips, shafts and ferrules alongside engraved logos and artwork.

4) MiBag™ allows golfers to choose from a range of stylish club bags which feature an iPod / GPS holder on the shoulder strap. Golfers can then have their own name embroidered onto their bag.

5) All clubs are built by skilled club makers at the Lind Golf assembly facility in Sydney and then shipped to Australian addresses within 24 - 48 hours.

Lind Golf’s direct to consumer online offering allows their price point to be significantly lower compared to other major golfing with custom irons starting from $59 drivers from $249 and putters from $99.

Brad Lindenberg, managing director and founder of Lind Golf comments, “Lind Golf is changing the way the world buys golf clubs. It’s a myth that you have to be fitted in-store to receive an accurate fitting. We are so confident in our online method of calculating the best equipment for your style and playing technique, that we offer a 100% performance guarantee.”

“In addition to the professional quality, we offer our customers the chance to own a unique and completely bespoke product, whether it’s one driver, a golf bag or a complete set of clubs. There are literally 50 million different ways to customise and personalise your clubs through www.lindgolf.com so you will be able to stand out against the rest on the course.”

Australian golf fans can attend one of Lind Golf’s demo days around Australia to trial the range for themselves and be personally fitted by the Lind Golf team, which includes a PGA professional.


Australian golfers will be the first in the world to be able to place orders, with the UK, USA and Europe set to follow in late 2009.



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For more information on Lind Golf, images or for an interview with Brad Lindenberg, please contact: Frank PR on +61 2 8202 0555


Notes to editors:



About Lind Golf

Lind Golf operates online through www.lindgolf.com and is Australia’s leading online manufacturer of customised and personalised golf clubs and accessories. It carries a wide range of equipment including iron sets, drivers, fairway woods, hybrids, putters and other golf equipment with the MiClub™ and MiBag™ system allowing for complete customisation of all equipment. The company was founded in 2007 by Brad Lindenberg who was a finalist in Anthill Magazine’s 30 under 30 entrepreneurial awards in 2008.

NEWS FROM SETANTA

Saint & Greavsie to return to TV screens

Legendary double-act back together for Setanta FA Cup Final coverage

Ian St John and Jimmy Greaves have reformed their legendary football pundit double-act and will star in a Saint & Greavsie FA Cup Special being broadcast by Setanta on May 30th 2009 as an integral part of the channel’s coverage of the FA Cup Final. They last appeared together on British TV screens in their own football show in 1992.

The return of Saint & Greavsie is a key component of Setanta’s plans to roll back to the days when watching TV on FA Cup final day was a magical experience, as much about the build-up to the game as the game itself. This year coverage will start at 9am and will be free-to-air, meaning the signal will be un-encrypted and therefore available to cable and satellite viewers without a subscription, until 7pm.

The Saint & Greavsie FA Cup Special will be broken up into three separate mini-programmes appearing throughout the build up to the Everton v Chelsea final which kicks off at 3pm.

Ian St John said: “We’re delighted to be given the chance by Setanta to return to TV screens. We’re not quite sure where all the years have gone, but we’ve never lost the passion for the game, or for talking, laughing and joking about it. We’re looking forward to bringing that back to TV screens on FA Cup Final day on Setanta and making the build up to the match as memorable as hopefully what happens after the ref blows his whistle for the kick off.”

Timothy Ryan, Setanta Marketing Director, said: “We wanted people to enjoy the whole sense of occasion of the FA Cup Final and roll back to the era where viewers woke up on FA Cup Final day with butterflies in their stomachs, switched on their TV first thing in the morning and didn’t switch it off until the trophy had been lifted and the teams were out the baths and back on their coaches to either celebrate or drown their sorrows.”

“Getting Saint & Greavsie to re-form and make their own show is a big part of that approach to make the Setanta coverage a Mecca for football fans. Especially given the fact that Setanta will be free for the day and therefore all cable and satellite viewers can watch our output.”

“Saint & Greavsie as a double-act are a TV institution up there with the likes of Morecambe & Wise, Reeves & Mortimer, French & Saunders, Ant & Dec and even Richard & Judy. We’re delighted that after an absence of approaching 17 years we’ve managed to bring them back to the UK viewing public on FA Cup Final day.”



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For further information, please contact:

Frank PR

Tel: 020 7693 6999

NEWS FROM VIRGIN MEDIA

Write, Camera, Action!

Virgin Media searches for the nation’s biggest teen film fan

Think you’ve got what it takes to be the next Jonathan Ross? Virgin Media has today launched a nationwide search to find the UK’s biggest teen film fan - a teenager who knows their Billy Elliot from Bill and Ted – to join the judging panel for the second annual Virgin Media Shorts competition.

Virgin Media Shorts champions undiscovered talent, shining a light on up-and-coming film talent with the help of a prestigious judging panel from across the film industry. Hoping to find a future Wossy, Virgin Media is offering one lucky teenager the chance to join this year’s exclusive panel alongside Bond-girl Gemma Arterton, Oscar-winning stage and screen actor Kevin Spacey, as well as BAFTA’s Rising Star 2009, Noel Clarke, and award-winning short film director, Daniel Barber.

Open to 13-19 year olds across the country, young cinema goers need to tell Virgin Media why they think they are the UK’s biggest teen film fan. If you collect film memorabilia, can’t tear yourself away from your DVD collection or know your favourite films word for word, this is the competition for you. All you need to do is log onto www.virginmediashorts.co.uk/vipjudge and complete the entry form. Deadline for entries is Saturday 20th June when all entries will be reviewed and one teenager crowned the overall winner. The top film fan will help choose the Grand Prize Winner of Virgin Media Shorts 2009 as well as given an all expenses paid trip and a chance to rub shoulders with the other judges at the glitzy awards ceremony in Central London on 22nd September.

Ashley Stockwell, executive director of brand and marketing at Virgin Media said, “Virgin Media Shorts is all about giving British film makers a shot at the big time by helping them pursue their dream. Our teen judge competition aims to find the next-generation of British film critics, with the ultimate prize of crowning the winner of Virgin Media Shorts alongside the likes of Kevin Spacey.”

Since the launch of Virgin Media Shorts last month, film makers from across the country are being given the chance to upload their short films through www.virginmediashorts.co.uk until 23rd June 2009. Following this date, all entries will be reviewed and short-listed down to just twelve, for the competition winner and judging panel to go onto review and select the winning film.


To get one step closer to stardom and prove you have what it takes to take the title of the ‘nation’s biggest film fan’, log onto www.virginmediashorts.co.uk/vipjudge to download the entry form and give us an insight into your love of film.


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Media Contacts
Frank PR - 0207 693 6999

Notes to Editors



Terms and Conditions

1. Entrants must be UK residents aged between 13 and 19 years of age on 20 June 2009. Employees, families or agents of Virgin Media and/or any of its group undertakings are not eligible to enter. Only one entry per person is permitted. Entrants under the age of 18 on 20 June 2009 must have the consent of a parent/guardian to enter. Such consent is deemed to be acceptance of these competition terms and conditions by the parent/guardian on behalf of the entrant.

2. By entering the competition, you hereby warrant that all information submitted by you is true, current and complete.

3. All entries must include all details requested on the Virgin Media Shorts website (the “Website”) and be submitted in accordance with these terms and any terms of entry detailed on the Website, including, without limitation, submission within the requisite time frame.

4. Five short-listed entries will be selected from all eligible entries by a panel of judges, with the shortlist announcement taking place week commencing 6 July 2009. Short-listed entries must be available week commencing 6 July 2009 to be interviewed over the phone and have their pictures taken in a nearby location by a professional photographer.

5. The prize is a position on the Virgin Media Shorts 2009 judging panel. The winner will be invited to attend the Virgin Media Shorts awards ceremony in central London on the evening of 22 September 2009. Travel and hotel accommodation for the winner and one parent/guardian will be provided. The decision of Virgin Media as to who has been selected for the shortlist and/or awarded the prize is final and no correspondence will be entered into. Virgin Media may at its sole discretion, substitute any prize for a prize of a similar nature and/or comparable value. Winner may not request and is not entitled to a cash alternative to the prize and the prize is non-refundable and non-transferable. All expenses of participation in judging panel not specified herein or otherwise authorised by Virgin Media are the prize winner’s own.

6. Virgin Media accepts no responsibility or liability for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft, destruction, alteration of, or unauthorised access to entries, or entries lost, incomplete or delayed whether or not arising during operation or transmission as a result of server failures, virus, bugs or other causes outside its control. All lost, damaged or incomplete entries will be deemed invalid. Proof of entry shall not be proof of delivery or receipt. Only entries received in accordance with these terms and the Website instructions will be acceptable. Return of prize notification as undeliverable, or failure to respond to a prize notification within a reasonable time will result in disqualification and another winner may be selected at Virgin Media’s discretion. In the event that the winner declines the prize Virgin Media may elect, at its own discretion, to draw another winner.

7. Short-listed entrants and the winner will be required to participate in publicity surrounding this promotion, and each entrant consents to his/her name, locations and photographs being published for the purposes of the competition and promoting Virgin Media and its business. You acknowledge that you may be required to sign a release in order to participate in the short-list and/or judging panel. You agree, if selected for the short list and/or judging panel, to follow all instructions of Virgin Media and its agents in respect of Virgin Media Shorts 2009.

8. By entering the competition, you are deemed to accept these terms and all other terms and conditions. Virgin Media may, at its sole discretion, change the dates of entry into the competition and/or the dates on which the competition will be promoted and Virgin Media reserves the right to alter, amend or withdraw these terms and/or the competition without prior notice.

9. By entering the competition you hereby assign all copyright which you may own in your entry to Virgin Media and you acknowledge that Virgin Media will own all the copyright in your entry.

10. Other than for death or personal injury arising from negligence of Virgin Media, so far as is permitted by law, Virgin Media hereby excludes all liability for any loss, damage, cost and expense, whether direct or indirect, howsoever caused in connection with the competition or redemption of the prize.

11. These terms and conditions are governed by and construed and performed in accordance with the laws of England and Wales, whose courts shall be the courts of exclusive jurisdiction.

About Virgin Media

With almost 10 million customers, Virgin Media is the UK's first quad-play provider of broadband, TV, phone and mobile.

The company is the largest residential broadband provider in the UK, using a unique fibre optic cable network to deliver next generation ultrafast internet access of up to 50Mb to just over half of all homes. Combined with a high speed ADSL service and mobile broadband products, Virgin Media is able to offer broadband internet access to virtually the entire country.

Virgin Media has the UK’s most advanced TV on demand service and is the only TV platform to carry BBC iPlayer. It is the second largest provider of pay TV, was the first to launch a high definition TV service and offers a high-specification, HD-ready V+ personal video recorder.

The company operates the most popular virtual mobile network in the UK which, when launched, was the world’s first such mobile phone service. It is also one of the largest fixed-line home phone providers in the country.

Virgin Media also owns Virgin Media Television (VMtv) which runs eight entertainment channels, including Virgin1, Living, Bravo and Challenge. VMtv is a 50 per cent joint partner with BBC Worldwide in UKTV, which consists of ten channels including Dave, G.O.L.D., Watch and Alibi.

With operations based entirely in the UK, Virgin Media Inc. is listed on the NASDAQ Stock Market (VMED).

For more information, go to www.virginmedia.com.

NEWS FROM BENNETTS

Miss United Kingdom Becomes Biking Babe

Bennetts unveils the 2009 Bennetts Babes

After months of scouring the country, the UK’s number one for bike insurance* can now reveal the all new Bennetts Babes 2009. Following a launch earlier in the year with blonde bombshell Nicola McLean, this year’s squad boasts Miss United Kingdom and a Miss Scotland finalist alongside a bevy of biking beauties.

Now in its sixth year, the competition has set pulses racing with over 500 girls vying for just seven exclusive places in one of the country’s most desired modelling squads. The competition saw 27 year-old WAG Nicola return to her biking routes as she slipped into her leathers to kick-off the search, helping to generate a record number of entries from girls (and a handful of male applicants!) across the UK.

After scaling down the entrants, 40 babes were selected to attend a ‘one-off’ castings day in Birmingham, from which the final seven were chosen. Shortly after the dazzling squad were whisked off to an exclusive studio to meet each other for the first time and take part in their first glamorous photoshoot.

This year’s Bennetts Babes are also debuting an all-new uniform which is sure to get fans revved up. The all-in-one red hot pant catsuit is the Babes’ sexiest ever outfit, showing off all the girl’s best assets. Acting as the face of Bennetts, the babes will now live life in the fast lane for the remainder of the year as they go onto take part in a string of modelling assignments, marketing campaigns and promotional activity over the coming year.

For more details on the Bennetts Babes log on to bennetts.co.uk which will feature new and exciting material throughout May.

2009 Bennetts Babes;

Hayley Mac (Miss United Kingdom)

Heather Weir (Miss Scotland Finalist)

Natalie Waterson

Keira Jones

Michelle Chalmers

Gemma Massey

Leah Brighouse


* Based on brand tracking research in April 2009

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For further information or photography please contact:
Frank PR on 020 7693 6999 or email bennetts@frankpr.it


Notes to editors

Bennetts is a trading name of BISL Limited, Pegasus House, Bakewell Road, Orton Southgate, Peterborough, PE2 6YS. Registered in England No. 3231094.

BISL Limited is authorised and regulated by the Financial Services Authority.

HISTORY OF THE BENNETTS BABES

Now in its sixth year, the Bennetts Babes are an established feature within the Bennetts brand and have previously been a well-known fixture at Superbike events and amongst the biking and wider male audience. The nationwide search to find the girls is well recognised and is becoming bigger and better every year.

THE BACKGROUND TO BENNETTS

· Bennetts was established in Coventry by the Bennetts family in 1930 to provide insurance services to people throughout the West Midlands.

· In the early 1980’s Bennetts decided to devise a number of specialist insurance schemes that would meet the needs of different types of biker. These schemes are constantly reviewed to give bikers the exact cover they need.

· In 2000 Bennetts was the first motorcycle insurance specialist to offer the ability to buy insurance online, through its website, www.bennetts.co.uk.

· In October 2001, the Bennetts brand was acquired by the BGL Group (formerly the Budget Group of Companies), through its purchase of the Dial Direct Group, a major UK car insurance intermediary.

· The BGL Group was established in 1992, and has grown to be the UK’s third largest personal lines insurance intermediary, through a combination of organic growth and a series of major strategic acquisitions.

· The BGL Group now arranges and administers insurance for around 2.3 million customers with more than £600million GWP. It has contact centre operations in Peterborough, Coventry, Sunderland, Peterlee and Cape Town, South Africa. It currently employs over 2000 people and its head office is in Peterborough.

· In May 2003, Bennetts unveiled its new brand identity to the industry.

· Bennetts became personal sponsor of former World Superbike Champion Neil Hodgson in May 2003.

· In April 2009 independent brand tracking research identified Bennetts as the UK’s number one brand for motorcycle insurance.

· In January 2005, Bennetts signed the biggest sponsorship deal in the history of the brand by becoming title sponsor of the 2005 Bennetts British Superbike Championship. Bennetts continued its sponsorship of the British Superbike Championship in 2006, 2007 and 2008.

· In June 2007, Bennetts became official series sponsor of the World Superbike Championship for the remainder of the 2007 championship and for the whole of the 2008 championship.

· Bennetts is personal sponsor of Moto GP contender and former World Superbike Champion James Toseland.

NEWS FROM DORITOS

DODGEBALL JUST GOT SEXY AS JENNIFER ELLISON LAUNCHES
DORITOS DODGEBALL CHALLENGE

THE FIRST EVER LIVE ONLINE GAMING EXPERIENCE
Log on, Aim and Fire!

May 1st: Today stunning Jennifer Ellison launches the Doritos Dodgeball Challenge, a unique live gaming experience where the UK public is invited to fire dodgeballs at real people and celebrities from one of six giant canons at the click of their mouse.

For one month only, by logging on to www.Doritos.co.uk you can play the game completely live, take control of a canon from the comfort of your own home, aim and unleash the fury on the dodgeball teams putting themselves in the firing line. With each click of the mouse, a dodgeball will be blasted at the competitors. Every hit, near miss and eye-watering moment will be streamed live, direct to the nation’s computers.

The month long programme will see 31 dodgeball teams battling it out to be crowned UK champions. The winners will then take on reigning world champions San Diego Cross Fire in Las Vegas and scoop a £10,000 jackpot.

Jennifer Ellison explains: ‘This, I’m sure, will be great to watch but agony to play in. I’m pretty glad I’m not on the receiving end of any of those dodgeballs, I can only wish every one the best of luck!!’

Each online player will have around a minute to fire a magazine of around 10 dodgeballs
at the team competing at that time. The objective of the online player is to score as many hits as they can; the objective of the dodgeball teams is to dodge as many balls as they can from the merciless cannon deluge. The dodgeball team over the course of the month that dodges the most balls will be declared the winner and will go to Vegas to take on the US champions.

Pete Charles, Marketing Manager, Doritos, explains: ‘This is a fantastic challenge, with 60 dodgeballs being fired every minute, there really will be mayhem on the court as the teams do their best to avoid the barrage of balls! No doubt they’ll be a few sore muscles and definitely some bruised egos by the end.’

From 5th- 8th log on every day for “Slam a Celeb” hour at 4pm. Fire and watch as celebs try to avoid, round after round of your speeding dodgeballs

For more information and to take part visit www.Doritos.co.uk

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For further information, images and samples please contact:
Frank PR @ Doritos@frankpr.it or 020 7693 6999

Notes to editors:

• Visitors to doritos.co.uk during May will be able to register to play the game completely live, allowing them to aim and fire dodgeballs at the players stood in the Dodgeball Challenge arena (who they will see on their computer) from one of the six dodgeball cannons

• The Doritos Flamin Cheeseball is the new flavour from Doritos and is available in 40g (RRP 38p) and 225g (RRP £1.77p) from all major supermarkets and selected independent retailers

• Typical nutritional values per 40g serving (as per back of pack): Cals: 200 Total Fat:11g Sat Fat 1g Sodium: 0.2g Equivalent as salt: 0.6g


About PepsiCo
PepsiCo (NYSE: PEP) is one of the world’s largest food and beverage companies, with 2007 annual revenues of more than $39 billion. The company employs approximately 185,000 people worldwide, and its products are sold in approximately 200 countries. Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. The PepsiCo portfolio includes 18 brands that generate $1 billion or more each in annual retail sales. PepsiCo’s commitment to sustainable growth, defined as Performance with Purpose, is focused on generating healthy financial returns while giving back to communities the company serves. This includes meeting consumer needs for a spectrum of convenient foods and beverages, reducing the company’s impact on the environment through water, energy and packaging initiatives, and supporting its employees through a diverse and inclusive culture that recruits and retains world-class talent. As a member of the Dow Jones Sustainability World Index (DJSI World) and the Dow Jones Sustainability North America Index (DJSI North America), PepsiCo is a recognized leader in sustainability.
For more information, please visit www.pepsico.com.

NEWS FROM HONEY MONSTER FOODS

Honey Monster goes Bananas for new cereal

Honey Monster Foods is set to launch its first ever Limited Edition cereal with the introduction of Banana Puffs. Based on the brand’s ever popular Sugar Puffs, the new banana flavoured cereal will be on shelf this Summer. It fits perfectly with Honey Monster’s continued mission to put the fun and excitement back into breakfast time.

The new Limited Edition offering contains no artificial flavours, colours or preservatives and is fortified with vitamins and iron and tastes great!

The brand will be supported by PR and a £1m sampling campaign. Honey Monster is also sponsoring the WWE® WrestleMania Revenge Tour of the UK to boost brand exposure and drive awareness of the new product launch.

Jane James, Head of Marketing at Honey Monster Foods said: “Many children still skip breakfast so Honey Monster is striving to make it a more enjoyable time for families by getting kids excited about the most important meal of the day, whilst striking a balance between what kids are happy to eat and what parents are happy to feed them.”

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Notes to Editors

For further information, images and to arrange interviews contact:

Frank PR on 0207 693 6999 or honeymonster@frankpr.it

For more information on Honey Monster Foods visit www.hmfoods.co.uk

Honey Monster Foods, formed in September 2006, is the latest division of the Big Bear Group Ltd., which itself was established in 2003; Big Bear also own Fox's Confectionery which manufacture a number of well known brands namely the Fox's Glacier family, Paynes Poppets, Just Brazils and XXX Mints.

NEWS FROM HONEY MONSTER FOODS

Honey Monster Introduces NEW Cereal – Monster Rocks

Honey Monster Foods is set to add a wholesome new breakfast cereal option to its product portfolio, with the introduction of Monster Rocks. Wholegrain Oats, maize flakes and crisp rice are fused together with honey to form delicious wholesome clusters that kids love.

Launching in June, Monster Rocks contains no artificial colours, flavours or preservatives and tastes great. It also has less sugar than most pre-sweetened cereals on the market making it a healthier option for parents.

The brand will be supported by PR and a £1m sampling campaign. Honey Monster is also sponsoring the WWE® WrestleMania Revenge Tour of the UK to boost brand exposure and drive awareness of the new product launch.

Jane James, Head of Marketing at Honey Monster Foods said: “Health is a significant motivator for parents at breakfast time, but so is value for money and knowing that the product they buy is going to be eaten. Monster Rocks strikes a balance between what kids are happy to eat and what parents are happy to feed them.”

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For further information, images and to arrange interviews contact:
Frank PR on 0207 693 6999 or honeymonster@frankpr.it

Notes to Editors

Honey Monster Foods, formed in September 2006, is the latest division of the Big Bear Group Ltd., which itself was established in 2003; Big Bear also own Fox's Confectionery which manufacture a number of well known brands namely the Fox's Glacier family, Paynes Poppets, Just Brazils and XXX Mints.

NEWS FROM QUALITY STREET

Who ate all the Purple Ones?!”

Quality Street unveils “My Personal Favourites’ gifting service


To help avoid family feuds over your favourite Quality Street, the iconic brand has today announced the launch of a brand new personalised Gift Box to guarantee your favourite Quality Street every time.

My Personal Favourites is a stylish gift box consisting of 40 of the lucky recipient’s favourite Quality Street, such as the popular purple one or delicious green one. The gift box is available exclusively online for a limited period only from May 11th, in good time to treat dads to all their favourites on Father's Day.

My Personal Favourites and has been designed to help you deliver a thoughtful and personal gift to mark a special occasion or just to celebrate a quality moment with friends and family.

My Personal Favourites can be ordered in five simple steps online with all 12 iconic Quality Streets available to choose from. The box comes with a personalised gift tag and greeting card to suit the occasion, beautifully packaged and delivered straight to the recipient’s door.

A Quality Street spokesperson says; “Over the years we have had unprecedented requests from consumers who love their favourite sweet so much, whether it is the purple one or the toffee penny, and want an entire box of them. We have created My Personal Favourites to ensure a personal touch to your gift.”

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For further information please contact Frank PR, 0207 693 6999 or email qualitystreet@frankpr.it

Noted to editor

Available to buy at www.qualitystreet-favourites.co.uk from May 11th 2009 until June 26th 2009
Price £10 plus post and packaging (£3.50)- Total price £13.50
Weight 400g (Contents 40 Quality Street sweets in one flavour)
Despatch guaranteed within 3 days
Some postcodes in outlying areas and islands take longer and cost more than £3.50 for delivery

NEWS FROM ALTON TOWERS

ALTON TOWERS AQUARIUM IS A REAL ‘SEXCESS’!

Alton Towers Resort forced to bring in aquatic ‘sexpert’ as fish go bonking mad at new SEA LIFE aquarium

Spring is the season of new beginnings and this year, that is definitely holding true at the new Sharkbait Reef by SEA LIFE aquarium at the Alton Towers Resort. The aquarium’s marine life, which includes rays, sharks and seahorses, have gone into mating overdrive and surprised the aquarist team with a bumper crop of babies - so much so, that the Resort has drafted in a reproductive expert, who will be on hand this Bank Holiday weekend to answer any difficult questions, regarding the SEA LIFE shenanigans.

Since the opening in March, two baby Bamboo sharks and around 60 baby seahorses have hatched, plus staff have started noticing a number of the animals cavorting during opening hours, including the aquarium’s ugly Horseshoe Crabs.

To assist with the barrage of associated embarrassing questions, and as part of the attraction’s wider educational role, this weekend, the Resort will provide the services of a resident aquatic ‘sexpert’ should parents wish to divert the questions elsewhere!

Morwenna Angove, Sales and Marketing Director for the Alton Towers Resort said: "Our wonderful new SEA LIFE aquarium is a family attraction and as well as providing a fantastic insight into over 300 species of marine life, we are committed to ensuring education plays an important role within the attraction. Many of our visitors have been noticing that some of our species have been particularly active lately, so we have decided to ensure an expert is on hand to explain what is going on".

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o Hotel stays start from just £100 per room based on 4 sharing on a B&B basis when booked online
o Theme Park tickets available from £29 adults, £22 kids, £81 for family of 4 and £98 for a family of 5 when booked in advance online. Online bookers also benefit from Early Ride Time – granting you early access to a fantastic selection of attractions before the gates open to guests purchasing ‘on-the-day’ tickets.
o For the best resort deals or for more information, visit www.altontowers.com or call 0871 222 9901

NEWS FROM LOYD GROSSMAN

Brits Reveal Their Dinner Party Turn-offs

For those who have ever turned up to a dinner party and been unsure of how to behave, research out today reveals the nation’s top ten dinner party faux pas.

It may be a sign of the times that a third of us (32 per cent) regard speaking on a mobile or checking a Blackberry as their biggest dinner party bug bear. The research from Loyd Grossman Sauces also revealed that snooping around your host’s house, instigating an argument and bringing an uninvited guest are all big no no’s.

Loyd Grossman, food critic and taste expert, wants to encourage more entertaining at home and to ensure us that cooking for friends and family is as enjoyable and stress-free as possible.

Top Ten Dinner Party Faux Pas
1. Talk on your mobile or check emails
2. Snoop about hosts house
3. Start an argument
4. Bring an uninvited guest
5. Upset the host
6. Get too drunk
7. Not bringing a bottle of wine
8. Turn up late
9. Not finishing your dinner
10. Not offering to help with the cleaning up

With more and more of us making meal times at home a bigger occasion thanks to convenient and delicious pre-prepared products, the need to enjoy good conversation at dinner has never been more important.

With our busy working lives and long working hours, it is refreshing to know that when it comes to eating with friends and family, Brits leave talk of work at the office, with just over one in five of us (21 per cent) preferring to talk about our families at dinner parties.

Celebrity gossip (16 per cent) and both our own and other people’s relationships (20 per cent) are also high up on the list of topics for conversation, leaving more controversial subjects like religion, politics and money for less social occasions.

Re-evaluating the nation’s dinner party habits comes at a time when more and more of us are opting to stay in and entertain, with three in five people (60 per cent) happily swapping their nights out in favour of cooking dinner for family and friends. With nearly half of us (45 per cent) admitting to eating out less than this time last year.

Loyd Grossman comments; “Despite the potential pitfalls that we are often apprehensive about before dinner parties, it is a lot easier to host a night in for family and friends than you think. It’s important to keep the food simple however never compromising on quality, such as easy to prepare curry, or Bolognese as people are more impressed by good home-cooking than over-complicated dishes.”

He continues: “With one in four (24 per cent) of us claiming that we are likely to be home without anything to do during the week, what better time to re-introduce the big night in an occasion to enjoy good food with friends and family”

Top Ten Dinner party conversation
1. Family
2. Quality of the food
3. Celebrity gossip
4. Relationships
5. Friend’s love lives
6. Politics
7. Your kids
8. Work
9. Money
10. Religion

-ENDS-
For further information visit www.loydgrossmansauces.co.uk or please contact Frank PR
Tel: 0207 7693 6999


Notes to Editors
• The survey was carried out online by Tickbox.net/Opinion Matters between 20th -22nd April and used a nationally representative sample of 1,731 UK adults aged 16+.

Product: Loyd Grossman sauces are available to buy in Sainsbury’s, Morrison’s, ASDA, Tesco and any good food stores.