Friday, 1 May 2009


Honey Monster Introduces NEW Cereal – Monster Rocks

Honey Monster Foods is set to add a wholesome new breakfast cereal option to its product portfolio, with the introduction of Monster Rocks. Wholegrain Oats, maize flakes and crisp rice are fused together with honey to form delicious wholesome clusters that kids love.

Launching in June, Monster Rocks contains no artificial colours, flavours or preservatives and tastes great. It also has less sugar than most pre-sweetened cereals on the market making it a healthier option for parents.

The brand will be supported by PR and a £1m sampling campaign. Honey Monster is also sponsoring the WWE® WrestleMania Revenge Tour of the UK to boost brand exposure and drive awareness of the new product launch.

Jane James, Head of Marketing at Honey Monster Foods said: “Health is a significant motivator for parents at breakfast time, but so is value for money and knowing that the product they buy is going to be eaten. Monster Rocks strikes a balance between what kids are happy to eat and what parents are happy to feed them.”

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For further information, images and to arrange interviews contact:
Frank PR on 0207 693 6999 or

Notes to Editors

Honey Monster Foods, formed in September 2006, is the latest division of the Big Bear Group Ltd., which itself was established in 2003; Big Bear also own Fox's Confectionery which manufacture a number of well known brands namely the Fox's Glacier family, Paynes Poppets, Just Brazils and XXX Mints.

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