NEWS FROM LONG TALL SALLY

Living the High Life
Long Tall Sally Launches National Stand Tall Week

April 11th – 16th April 2010

Did you know your chances of being in a leadership role increase by 80% if your over 6’0’’? How about the fact that tall women earn 3.5% - 5.5% more per inch than their shorter colleagues?

To celebrate this, Long Tall Sally is proud to present National Stand Tall Week – giving tall women across the UK the chance to enjoy their extra column inches after spending years squashed into airplane seats and unable to find well fitting clothes.

Running from 11th – 16th April, Long Tall Sally’s National Stand Tall Week gives tall women a reason to celebrate their height. Being tall is to be public – there’s no hiding from a clothing disaster when you’re in full view! But when only 1% of the billion dollar worldwide clothing industry caters for tall women (and you only have to be 5ft 8in to be considered ‘tall’), they have often grown up feeling self conscious in poorly fitted clothes and unable to enjoy fashion and the fun of shopping trips with friends most women take for granted.

Long Tall Sally wants to give tall women a reason to stand tall and feel empowered by their height and is here to re-educate women about tall fashion and feeling good about their extra inches! After all, the tall population holds a quarter of the worlds wealth – so it’s about time that tall women were able to enjoy shopping on the high street.

Over the course of National Stand Tall Week, Long Tall Sally will be giving back to tall women with a series of customer events in their Manchester and London stores on the 14th and 15th April.

Over a glass of champagne, customers can browse the latest collections and will receive 20% off all purchases over the course of the week. Long Tall Sally’s National Stand Tall Week Ambassadors, ex-supermodel Lisa Butcher (6ft and proud) and US-based journalist and preeminent tall expert Arianne Cohen (standing high at 6ft 3”) will also be on hand to impart their knowledge on all things tall, from dressing those extra inches stylishly to anecdotes on how to live the high life.

Long Tall Sally’s National Stand Tall Week aims to bring tall women together to celebrate their height and give them a shopping experience fit to dress those extra inches. To sign up and find out more about the events and offers happening during National Stand Tall Week, log onto www.longtallsally.com.

-ENDS-

For more information surrounding National Stand Tall Week please contact Frank PR on 020 7693 6972

Store events will take place at:

21-25 Chiltern Street, W1U 7PH, London on the 14th April, 5 – 8pm

16 South King street, M2 6DW, Manchester on the 15th April, 5 – 8pm


Notes to Editors:

Lisa Butcher and Arianne Cohen are available for interview in the run up to National Stand Tall Week.

Arianne Cohen:

Most recently seen on the Martha Stewart show in the States, Arianne Cohen is a US-based journalist, broadcaster and author of the best selling 'Tall Book'. She will be flying into the UK exclusively for Long Tall Sally's Stand Tall Week, to share her anecdotes and antidotes to living the high life.

Lisa Butcher:

Model and former co-presenter of BBC’s What Not To Wear, Lisa Butcher both designs and models a collection for Long Tall Sally – giving her an unparalleled understanding of how fashion really works for tall women. Lisa will be on hand to offer fashion advice and seasonal styling tips to Long Tall Sally customers at these exclusive events, helping women 5ft 8 in over to stop hiding their height and to stand stylishly tall.