NEWS FROM ALTON TOWERS

Cassette in free!

Alton Towers Resort swaps old cassettes for free tickets to celebrate 80’s Birthday Concert

Britain’s favourite theme park, the Alton Towers Resort, is celebrating its 30th birthday this year with an 80’s themed amnesty for guests. Visitors to the theme park can swap their 1980’s memorabilia for a free ticket to the spectacular revival concert and theme park on 23rd May to relive one of the most famous musical decades.

Guests who can delve into their record collection to produce a retro 80’s cassette tape of any of the acts that are playing will be rewarded with a free ticket to see the artists perform live. Icons on the line-up include Rick Astley, Kim Wilde, Midge Ure, Bananarama, Curiosity Killed the Cat and The Christians as they transport visitors back to the days of perms and legwarmers to revisit classic hits from the 80’s.

Morwenna Angove, Sales and Marketing Director for the Alton Towers Resort said: “We’re very excited to be celebrating 30 years of the Alton Towers theme park and are delighted to be welcoming some of the stars that made the greatest records of that decade to mark the occasion. We want to share our excitement for all things 80’s with the public, and as such, we’re offering the first 100 people who can provide a classic 80’s cassette tape of one of the acts a free ticket to the concert”.

Those wishing to take advantage of the offer will need to provide a cassette upon entry and should visit the pre-booked ticket collection window on arrival. A max of 1 guest will be admitted per cassette, and the offer ends at 10am on 23rd May.

For further details of the concert or to book tickets, please visit www.altontowers.com.

For further information, please contact the Alton Towers Resort team at Frank PR on 0207 693 6999 or email altontowers@frankpr.it

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Notes to Editors:

o Offer valid only on Sunday 23rd May and only applicable to the first 100 guests through the theme park gates. Offer ends at 10am.

o Visitors must provide their cassette on entrance to qualify. A max of 1 guest per cassette will be admitted.

o Offer does not include hotel, theme park and waterpark

o For more information on the Alton Towers Resort, visit www.altontowers.com

MERLIN ENTERTAINMENTS GROUP is the leading name in location based family entertainment, and has seen the most successful and dynamic growth of any company in the sector over the last six years. Europe’s No 1, and the world’s second largest visitor attraction operator, Merlin has 60 attractions, 6 hotels and two holiday villages in 13 countries, across 3 continents. The company aims to deliver memorable and rewarding experiences to its 38.5 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and 15,000 employees.

Merlin Entertainments operates the following attractions – SEA LIFE – the world’s biggest aquarium brand, Madame Tussauds, LEGOLAND, The Merlin Entertainments London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK, Chessington World of Adventures, Heide Park, and Earth Explorer. All brands which are distinctive, challenging and innovative – and which have great potential for growth in the future.