NEWS FROM BLACKBERRY AND BILL AMBERG

BILL AMBERG DESIGNS EXCLUSIVE LIMITED EDITION BLACKBERRY® BOLD 9780 SMARTPHONES FOR SELFRIDGES
Exclusive run of 60 special edition handsets released to celebrate the launch of the BlackBerry Bold 9780

Esteemed leather goods designer Bill Amberg has created a series of exclusive limited edition BlackBerry® Bold™ 9780 back plates and matching cases exclusively for Selfridges to celebrate the launch of the latest edition to the iconic BlackBerry Bold series of smartphones.

The leather cases and backplates, a first for BlackBerry, have been designed in six different colour ways; yellow on black, orange on black, red on black, pink on white, blue on white and green on white, with only ten numbered editions of each design available. The collection will be available exclusively at the London department store from December 1st 2010.

Made by European craftsmen to the British designer’s exacting specifications, each case and backplate has been carefully tanned, coloured and polished to achieve the final lacquered finish. Each case has also undergone an intricate moulding process to achieve the unique curved shape.

Talking about the exclusive designs, Bill Amberg said, “I am excited to be working with BlackBerry on this exclusive run for Selfridges that celebrates the launch of the new Bold 9780. Quality products like this are crying out for something complementary on a functional and stylistic level, which is both beautiful and unique.”

The BlackBerry Bold 9780 offers premium iconic styling with advanced communications and multimedia features. It is the first BlackBerry Bold smartphone to come with the new BlackBerry 6 operating system with a fresh, approachable and engaging experience that’s powerful and easy to use.

BlackBerry 6 includes the best ever BlackBerry browser, expanded messaging capabilities with intuitive features to simplify the management of social networking and RSS feeds (Social Feeds), and provides integrated access to BBM (BlackBerry Messenger), Facebook, Twitter, MySpace and various instant messaging applications. Its enhanced multimedia experience rivals the best in the industry and includes a dedicated YouTube app and Podcasts app. A universal search feature allows users to quickly find content on the smartphone, as well as extend the search to the Internet or to discover applications on BlackBerry App World, which is included and now supports credit card payments.

The BlackBerry 9780 smartphone in collaboration with Bill Amberg – individually numbered from one to ten - will go on sale at Selfridges’ flagship London store priced at £1,000. Each exclusive set will contain a BlackBerry Bold 9780 and leather backplate and case.

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