Thursday, 4 November 2010


Holly Willoughby Crowned Winner of Bounty Celebrity Mum of the Year 2010
As Sunshine Holiday Costs Coleen the Crown

London (November 4, 2010) In the same week that glowing This Morning presenter, Holly Willoughby announced she was expecting her second baby, she has today been awarded the coveted crown of Bounty Celebrity Mum of the Year by the British public.

In a twist of fate Coleen Rooney, who had held the number one spot for most of the voting, was knocked of the top by Holly in the final days. Coleen’s recent luxury holiday to Dubai without baby Kai by her side led to a sudden drop in Coleen’s popularity leaving real mums unable to relate to her lifestyle.

Dannii Minogue was the other seriously close contender in this year’s contest. Only three months into motherhood, Dannii has shown the nation her maternal instinct mentoring her brood of X Factor boys and proudly sharing the first picture of her son Ethan on twitter rather than in a glamorous magazine shoot.

Mum to one year old Harry, Holly beat these famous mums to the crown after another fantastic year. The loveable, giggly and down-to-earth mum has clearly won a place in the nation’s hearts with millions of Brits tuning in daily to see her sunny and warm nature gracefully tackle even the trickiest of topics alongside silver fox Phillip Schofield.

With a record 32,000 votes, this year’s award was the most hotly contested to date. Holly also faced stiff competition from Bernie Nolan, who has faced a tough year after being diagnosed with breast cancer. Bookie’s favourite, Samantha Cameron, also couldn’t compete with Holly’s public support and came in at fourth place.

Despite causing controversy by being nominated to the shortlist and winning Celebrity Mum in 2005, not even Kerry Katona’s dramatic reinvention could regain the public’s support.

Faye Mingo, Parenting Spokesperson for said, “We are overjoyed that Holly has won. Holly is a great example of being a working mother and having it all! Holly’s career is going from strength to strength, from her clothing range to presenting yet she still maintains balance in her family life. This really is a week for celebration for Holly as she announces her second pregnancy - congratulations from all of us at Bounty!”

The top ten celebrity mums are as follows:
1. Holly Willoughby
2. Danniii Minogue
3. Bernie Nolan
4. Samantha Cameron
5. Davina McCall
6. Coleen Rooney
7. Jools Oliver
8. Myleene Klass
9. Tess Daly
10. Charlotte Church

For further information on the award or images please contact the team on 020 7693 6999 or email:
Editors’ notes
• Bounty ( is the UK’s favourite parenting club, providing information, support and products for young families throughout the four key-life stages: pre-birth, birth, toddlers and pre-school.
• With 2.5 million members and over 50,000 new members joining every month, Bounty has approximately 96% market coverage of the estimated 800,000 annual births in the UK.
• is the UK’s favourite parenting website and the largest online meeting point for mums in the UK with over 12 million impressions each month, 750,000 opted-in members and a further 28,000 new members joining each month

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