NEWS FROM HOVIS

Snack Attack
Research reveals British women will consume over one thousand
unhealthy snacks in 2011

The average British woman will devour 1,092 unhealthy snacks this year, from crisps, sweets and biscuits to cakes and chocolate, according to research released today by Hovis Wholemeal. The study[ii], involving 2,000 British women, reveals that an average of over 129 packets of crisps, more than 127 chocolate bars, over 77 cakes and more than 133 biscuits will be consumed by every female in 2011 alone.

As the nation grapples with New Year’s resolutions and healthy eating regimes, the research also reveals that over half of all women (54%) can’t resist snacking on unhealthy treats at least twice or three times per day, with a staggering four million women in the UK[iii] (one in seven) potentially eating five or more sugary and salty snacks each and every day.

The research, commissioned by Hovis Wholemeal to mark the launch of the Hovis Stop Snacking Facebook app at www.facebook.com/hovisbakery, also showed that over half (55%) of women wish they could give up their unhealthy snacking vice, 48% admit that mid-morning hunger pangs are the culprit for them reaching for the biscuit tin, and the sofa (49%) and the office (33%) are the most popular places to indulge.

Developed in conjunction with Hovis ambassador and Olympic gold medallist Victoria Pendleton, the Hovis Stop Snacking app will help encourage women to ditch their daily snacking vices. Victoria said, “As an athlete I understand how important it is to stay motivated in January and most importantly start the day the right way, which is why the Hovis Stop Snacking app is great. The app will encourage women to try a Hovis Wholemeal breakfast and then set a snack-related challenge in return for daily prizes, rewards for completion and a range of recipes and motivational advice from me.

She continues, “The basic facts are simple, Hovis Wholemeal is rich in fibre which can help you feel fuller for longer and could help stop snacking. I have it for breakfast and it works for me! ”

A trial[iv] conducted on behalf of Hovis showed that 64% of women who swapped their regular breakfast for Hovis Wholemeal felt fuller for longer and 86% agreed that eating Hovis Wholemeal for breakfast helped them snack less on naughty treats in-between breakfast and lunch. To help resist the lure of the biscuit tin this January, sign up to the Hovis Stop Snacking app at www.facebook.com/hovisbakery.
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For more information, recipes and images contact: Frank PR on 0207 693 6999 or e-mail hovis@frankpr.it

Notes to editors:
This January Hovis Wholemeal Challenge is encouraging women to try Hovis Wholemeal for breakfast and provides a range of quick & tasty recipes that provide a great start to the day and are around 300-350 calories. Just two slices of Hovis Wholemeal provides your daily intake of wholegrain and its rich in fibre which may help you feel fuller for longer and could help you stop snacking.
Hovis Wholemeal is available from Tesco, Sainsbury's, Asda, Morrisons, Somerfield, Waitrose, Co-op, Budgens and other independent food outlets across the UK.
Victoria Pendleton is a British Olympic and world champion track cyclist and face of the Hovis Wholemeal Campaign.
[1] UK research conducted with 2,000 female adults, between 14th and 15th December 2010 on behalf of Hovis
[1] Office of National Statistics 2008 data based on 31,000,000 women in the UK
[1] Commissioned by Hovis with 50 bloggers