NEWS FROM PREMIER INN

PREMIER INN CHANGES NAME TO 'PREMIER INN-INGS' IN TRIBUTE TO ASHES WINNING ENGLAND SIDE

To celebrate England’s victory against Australia during The Ashes, the UK’s biggest hotel chain, Premier Inn, is changing the name of one of its 580 hotels to ‘Premier Inn-ings’ to honour the teams’ triumph.

Premier Inn London Victoria, which is close to the Lords Cricket Ground, is recognising the 24 year long-awaited win of the England cricket team over in Australia by re-naming the site ‘Premier Inn-ings’ until the team make their way over to India for the World Cup in February.*

Karin Holmes the General Manager of London Victoria Premier Inn-ings says ‘We are delighted to pay tribute to England’s fantastic performance in The Ashes, and what better way than adopting a cricket themed name for the hotel! We thought it would be a fun way to give our guests a chance to celebrate this win with us!'


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For further information, please contact Frank PR on
0207 693 6999 or email premierinn@frankpr.it
Notes to editors:
*Premier Inn London Victoria will return to it’s original name on 12th February 2011

Award-winning Premier Inn is the UK’s biggest budget hotel brand with over 580 budget hotels and more than 42,000 rooms across the UK and Ireland. Premier Inn bedrooms feature en-suite bathrooms, TV with Freeview channels, and WiFi internet access. All Premier Inns feature a bar and restaurant; situated inside the hotel or adjacent, offering a wide range of food choices.

In 2008 Premier Inn launched in Dubai and is now open in Bangalore, India. On a domestic front, Premier Inn aims to be the largest provider of budget hotels within the M25 area by 2012.

Premier Inn supports WaterAid, the international charity whose mission is to overcome poverty by enabling the world's poorest people to gain access to safe water, sanitation and hygiene education. Premier Inn, as part of Whitbread Hotels and Restaurants, aims to raise £1 million for WaterAid over the next two years. Details can be found at www.wateraid.org/whitbread