NEWS FROM COW & GATE GROWING UP MILK

THE WINTER POTTY LIST

Or 24 things to do before spring

It may be cold outside but there’s no need for toddlers to hibernate this winter with Growingupmilkinfo’s fun guide of things to do with your little one. The team from the toddler nutrition website are back with a list of must-do activities toddlers should have ticked off before spring has sprung.

From building a den to getting messy in the kitchen, the list has been created using suggestions from parents nationwide and experts, including children’s play expert Adrian Voce OBE and Growingupmilkinfo.com nutritionist Leanne Olivier.  The list is made up of 24 activities, one for each day of the weekend, to keep toddlers entertained and topped-up with essential nutrients throughout the winter. 

The Winter Potty List is not only a celebration of fun things that parents can do with their little ones, it also includes ways to ensure your toddler gets the hard to get nutrients they need, especially the ‘sunshine vitamin’, vitamin D, which children often lack in the winter time.  

The 24 must-do activities that make up ‘The Winter Potty List’ include:

·         Build a den with the biggest cardboard box you can find

·         Find lots of mummy’s funny clothes and play dress up 

·         Make music in the kitchen using your plate, pans, and a wooden spoon

·         Walk through a pile of leaves as big as you

·         Play chef for a day and design funny faces for Fisherman’s Jackets (jacket potato with yummy tuna) or yummy fish cakes. Not only is it fun but it’s a good source of vitamin D too

·         Make a warm drink and snuggle up in front of a Christmas movie

·         Host a teddy bears’ picnic, tucking into nutritious snacks and a beaker of Growing Up Milk, while mum sits back with a cuppa

·         Touch, Smell and Taste game: Try it with healthy foods, like tinned salmon, crunchy carrots and Growing Up Milk

·         Get your hands messy in the kitchen and make festive fruit flapjacks or fruit scones

·         Make a rain catcher

·         Decorate your room with handmade snowflakes

·         Build a snowman (or a snowdog, if there isn't enough snow!)

·         Decorate a gingerbread house

·         Play musical statues

·         Dance in the rain

·         Hold a treasure hunt around the house

·         Put on a Christmas concert

·         Get creative and make Christmas wrapping paper and gift tags

·         Make salt dough prints of your hands and feet

·         Make a snow angel

·         Visit Santa and his little elves

·         Camp out in the lounge using a bed sheet for a tent

·         Pop on your wellington boots and jump in the mud

·         Take a walk in the woodlands

Children’s play expert Adrian Voce comments: “Playing for toddlers is the way they discover and develop their own capacity to create and manipulate things, to explore their senses and how they come to know themselves. All of the activities on the Winter Potty List are filled with wonder for toddlers.

“Children’s play can have an extremely positive effect on a toddler’s happiness and health, which is why it’s so important to provide your little one with adequate opportunities for play. Growingupmilkinfo.com’s Winter Potty list is an easy way to get active, explore new experiences and, most importantly, have fun with your little one during the often dreary winter months.”

Growingupmilkinfo.com nutritionist, Leanne Olivier, adds: “It’s impossible for toddlers to get vitamin D from the UK sun at this time of the year, so it’s important that toddlers get a daily dietary intake. Unfortunately vitamin D is one of those nutrients that can be hard to get in the daily diet because it’s not found naturally in many foods; especially ones that toddlers like to eat.

“Oily fish and liver aren’t to every toddler’s taste buds, but Growing Up Milk, which is a fortified milk drink, is a great way to ensure that your toddler gets a daily boost of vitamin D in their diet. The Winter Potty List includes some tasty activities where you can use Growing Up Milk to top up your toddler’s daily diet.”

The years from one-to-three are an amazing period of growth and development for toddlers, so it comes as no surprise that they need the right nutrition, including vitamin D, to support them during this time. In the UK, toddlers’ opportunities to get vitamin D from the sun are severely limited during the winter months. This makes it even more important for parents to ensure they are getting all the essential nutrients they need through their diet.

Growing Up Milk is made from cows’ milk enriched with key nutrients that toddlers need, like vitamins D, A and C, iron, calcium and omega 3 & 6. Just two 150ml beakers of Growing Up Milk each day provides 73 per cent of a toddler’s reference nutrient intake of vitamin D and is an easy way to top up your toddler’s daily intake of essential nutrients.

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For more information, contact:

Frank PR 0207 693 6999

toddlercensus@frankpr.it

Notes to Editors:

·         Growingupmilkinfo.com is a resource created by Cow and Gate for parents who want to find out how using a Growing Up Milk for children aged one to three can support toddler nutrition

NEWS FROM COW & GATE

KIDS DON’T JUST SAY THE FUNNIEST THINGS…THEY EAT THEM TOO

Toddlers’ eating habits cost UK families millions of pounds in damages a year, but what is the real cost to their health?

A SURVEY RELEASED today reveals that the nation’s toddlers regularly have mouths full of mum’s jewellery and chew on family essentials like car keys and cameras – with the average toddler costing mum and dad £60 in damages during their first three years[1], equating to a shocking nationwide loss of over £14.5 million a year[2].

Cow & Gate Growing Up Milk, who commissioned the survey to highlight the hard to get nutrients required to support toddler growth and development, found 21 per cent of parents’ bundles of joy caused more damage in the home than the family pet1! With 86 per cent of children spending up to 30 minutes per day1 chewing or sucking on household items like remote controls, which came top of the carnage list of items most commonly damaged1.

In light of additional research reporting that the typical UK toddler is more likely to have eaten a burger than broccoli[3], the new poll shows that a supper of crayons, keys and toys is commonplace for our little ones.

Released to coincide with Cow & Gate’s new TV advert, the survey also reveals that inquisitive taste buds are not limited to the household, with creepy crawlies also appearing on this unusual menu of toddler fare, with a quarter of children chowing down on between five and fifteen insects, worms and slugs in their first five years1. It’s not just the celebrities participating in Bushtucker Trials it seems!

Whilst “mouthing” is not to be discouraged, Doctor Leanne Olivier, nutritionist and spokesperson for Cow & Gate, comments: “It’s common for little ones to put weird and wacky things in their mouths, from cushions to remote controls, but they won’t find the essential nutrients they need to support their amazing growth there! A healthy balanced diet including just two beakers of Growing Up Milk[4] each day is a simple way to provide little ones with the hard to get nutrition that they need.”

Dr Richard Woolfson, child psychologist for Growing Up Milk, adds:  “The results of this survey confirm that “mouthing” is very common amongst toddlers. It’s simply another form of exploration and discovery. Mouthing lets curious and inquisitive toddlers learn about the object’s texture, resistance, taste and structure. That’s why you need to watch closely – your toddler will happily mouth anything they get their hands on, big or small, safe or hazardous.”

Toddler Tasting Tactics – Some bitesize facts:

·         The top ten items that toddlers most commonly put in their mouths are: toys (17%), crayons and pencils (16%), remote control (13%), keys (11%), camera, phone and iPod (10%), soft toys (9%), plastic plates and bowls (6%), items of clothing (5%), security blanket (4%) and jewellery (3%)1

·         Over a quarter (28%) of toddlers have eaten more than five insects, worms and slugs in their first five years1

·         30 per cent of toddlers mark their territory and display the first signs of ownership by sucking on their beloved security blankets, soft toys and toys1

·         More than half of parents (57%) say that their toddler has damaged something in the home as a result of “mouthing” 1

·         7 per cent of frustrated parents state that their toddler frequently causes damage in the home, causing destruction more than four times a month1

Cow & Gate’s latest advert for Growing Up Milk highlights just how hard it can be for toddlers to get the essential nutrients they need as we see curious little ones putting ordinary household items in their mouths as they ‘feed their personalities’.

ENDS

For more information, contact:

Frank PR 0207 693 6999

gumbuzzteam@frankpr.it

Notes to Editors:

·         Cow & Gate’s brand new advert ‘Lick Lick Chomp’ is currently airing on television and is available to view on YouTube

·         Growingupmilkinfo.com is a resource created by Cow & Gate for parents who want to find out how using a Growing Up Milk for children aged one to three can support toddler nutrition

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[1]Data gathered from 1,000 parents of children aged 1-5 surveyed between 22-23 November 2012 

[2] Statistics based on ONS data - 723,913 live births in England and Wales in 2011: http://www.ons.gov.uk/ons/rel/vsob1/birth-summary-tables--england-and-wales/2011--final-/sb-births-and-deaths-in-england-and-wales--2011--final-.html

[3] The Toddler Census was based on survey data gathered by Opinion Matters in July 2011 from over 1,000 mums and insight gathered from professionals in the field of toddler nutrition, child psychology, parenting and trends, underpinned with statistics on toddlers from a variety of sources including the National Diet and Nutrition Survey and the Infant and Toddler Forum. Among those involved in authoring the final report were leading nutritionist, journalist, author and mother of two, Amanda Ursell

[4] Two 150ml beakers of Growing Up Milk is an easy way to provide your toddler’s diet  with the hard to get nutrients they need, including vitamin D, iron and omega 3

NEWS FROM MAGGI

RECESSION HAS BROUGHT THE FAMILY TOGETHER AT DINNERTIME

As cooking budgets decrease, the importance of families eating together increases

35% of families eat together MORE often than they did five years ago according to new research from Maggi®. Despite food budgets often being squeezed in tough economic times, 66% of parents surveyed think that eating together is the best way to catch up. Testament to this, 68% of the UK families surveyed eat together at least five times a week.

Of those families who reported eating dinner together more often since the recession, 16% say that it’s due to cutting down on dining out, and 13% find it more cost effective to eat together at dinnertime. However, of those parents who admit that the recession has caused their family to eat together less, 38% attributed working longer hours to make ends meet.

The study of over 1,000 UK parents also looked at which regions in the UK eat as a family unit the most regularly and revealed that Welsh families topped the list with 43% sitting down together for dinner every day, whereas only a mere 22% of those in the North East eat as a family every night

Maggi also asked parents across the UK how to save money on family dinners. Top tips given included batch cooking and buying more economical cuts of meat.  Using cheaper cuts doesn’t affect the taste of the meal, for example, the delicious new Maggi Fresh Ideas ™ Beef & Ale Casserole uses casserole meat, while the Chicken & Leek Potato Bake works best with chicken thighs.

 UK MUMS’ TOP RECESSION-BUSTING COOKING TIPS:

1. Cook something that everyone will enjoy to ensure you’re not making more than one type of meal an evening
2.  Batch cook and use leftovers – try and make little changes to ensure that the family don’t get bored e.g. Chilli Con Carne for two nights, one night with rice and one with a jacket potato
3. For older children, make individual portions of family meals that can be frozen if necessary, so that they can eat when they get in from after school activities etc.
4. Plan ahead by making a list of the week’s meals and sticking to it
5. Don’t shop on an empty stomach!
6. Search for the best deals in supermarkets – head to the shop later in the evening to make the most of special offers
7. Bulk up meat dishes with vegetables
8. Change from your weekly to monthly shop to encourage families to eat all food
9. Use more economical  cuts of meat e.g. Chicken thighs or drumsticks and beef casserole steak
10. Buy vegetables in season

 Maggi Home Economist, Cath Edwards, states “It’s great to see the UK embracing family mealtimes with the realisation that it doesn’t need to cost a lot to get everyone round the table. Making the most of family mealtimes and following simple cost-saving tips can ensure that parents save money whilst bringing everyone together over a delicious meal. Cooking with a tighter budget needn’t mean that meals become boring, buy seasonal veggies and alternate your cuts of meat to keep the family satisfied.” 

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For more information contact Bethany Pearson and Jennifer Murdoch at Frank PR on 0207 7693 6999 or email Maggi@frankpr.it

About Maggi

Founded by Swiss entrepreneur Julius Maggi, Maggi®, now a Nestlé brand, has been the master of flavours, herbs and spices for over 120 years.

The original company was born in 1872 in Switzerland, when Julius Maggi took over his father's mill. Maggi quickly became a pioneer of industrial food production, aiming at improving the nutritional intake of worker families. We were the first to bring protein-rich and vegetable based meals to the market, followed by ready-made soup in 1886 which was based on the popular vegetable meals. The Maggi brand merged with Nestlé in 1947.

Maggi launched in the UK in 2011 with the So Juicy® range which has sold over 20 million packs since launch*. The range provides mum’s with a way of cooking tender, juicy meat the whole family will enjoy. The seasoning adds delicious flavour to the meat whilst it cooks in its own juices in the special cooking bag. The ‘So’ range was extended in February 2012 with the launch of Maggi So Crispy, which gives chicken a delicious crispy coating without the need for oil or frying.

Maggi Fresh Ideas range is available in the following new flavours:

o    Roasted Apple & Sage Pork

o    Beef & Ale Casserole

o    Cheesy Chicken & Leek Potato Bake

o    Lincolnshire Sausage Casserole

For easy, tasty meal ideas visit www.maggi.co.uk

 Maggi is listed in all major retailers.

The Maggi Fresh Ideas range contains no artificial colours, flavours or preservatives. In addition, they meet UK Government Responsibility Deal Salt Targets; when prepared, the final recipes have been developed to provide a balanced meal also containing at least one portion of vegetables.

Sample size: 1,005 UK parents with children under 16

The research was carried out in October 2012 by Census Wide.

*IRI unit sales data January 2011- 6^th October 2012

NEWS FROM GET TAXI

GETTAXI SPEEDS AHEAD WITH FREE TAXI BOOKING WEBSITE FOR SMBs

November 2012, GetTaxi, the free black cab-ordering app, has launched its new website, www.gettaxi.co.uk, allowing those without a smartphone to use the pioneering taxi-ordering service that has been facilitating thousands of taxi rides each day. It is the only black cab-ordering app of its kind to branch out into website booking and is also available on the iPhone, BlackBerry and Android platforms.

The newly enhanced portal includes a sleek and seamless design that allows the customer to book taxis at the click of a button, whilst businesses can set up and manage GetTaxi accounts with ease. The new features include:

·         Instant Online Booking – book your black cab at the click of a button no matter where you are in the world

·         Business Account Management – small to medium businesses are able to open an account and easily manage all their taxi rides, expenses and accounting by simply entering their credit card details

Shahar Waiser, Founder and CEO of GetTaxi comments: “We are very excited about the launch of our new website. With GetTaxi being an international business, designing the new website was very much a global effort to ensure the right experience is delivered across all the relevant audiences. Our high quality service already available on the smartphone platform is now available to anyone and everyone at the click of a button.”

GetTaxi gives people a quick and easy way to order a taxi from its website or their BlackBerry, Android or iPhone. GetTaxi’s drivers are equipped with a dedicated “plug-and-ride” driver unit, which allows them to instantly join GetTaxi and start earning money.

With GetTaxi already servicing the UK, Israel, Russia and imminent plans to launch in New York made possible by a recent $20 million investment (bringing the total investment in the company $30 million to date), the taxi service is poised for global domination.

GetTaxi is focused on creating the best possible taxi experience for its clientele with the combination of intuitive app and web interface, worldwide presence and exceptional service.

For more information or to book a black cab visit www.gettaxi.co.uk

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For more information please contact Alexia Scherer or Sophie Tyler Frank PR – 020 7693 6999 / gettaxi@frankpr.it

Notes to editors:

 Notes to editors:

About GetTaxi Service

The GetTaxi revolution began in February 2010. Their mission was simple – to wow passengers and drivers alike by giving them a more reliable, user-friendly and safe way to travel around their cities.

Today, GetTaxi is a global virtual taxi grid across three continents with game-changing technology and an unbelievable customer experience that takes transportation to lofty new heights. GetTaxi has motored through some of the world’s biggest metropolises, including London, Moscow, and Tel Aviv, picked up over 2,500 taxi drivers, and gained $30 million in funding along the way. Already, at peak times, someone, somewhere, is taking a GetTaxi ride every second.

But, GetTaxi is only just getting started. The tank is still full of gas! The GetTaxi revolution is set to come to all major cities in the United States, with many more countries on the horizon.

NEWS FROM FOXY BINGO

ARG-Y BARGY! GB OLYMPIANS PROVE BIGGER HIT WITH THE LADIES THAN TOWIE STAR

Eight single male celebrities launched Foxy Bingo’s ‘Bingo Dating’ last night – with Team GB Olympians continuing their winning streak, but this time with the ladies!  With 24 real-life women rating the famous faces, it can be revealed this morning that the sporting stars trumped the TV talent, securing the most dates overall.

The unique dating concept brought together reality TV’s finest – pitting The Only Way is Essex (TOWIE) star’s James Argent (Arg) and Charlie King, Made in Chelsea’s Sam Cussins and Geordie Shore’s Gaz against each other in their quest for love.

Sadly for TOWIE’s Arg, real-life mirrored the show as he had the least luck with the ladies with only four out of the 24 daters saying he ticked their bingo boxes. It was actually the sporting stars who hit the jackpot with 21 out of the 24 daters asking to see Team GB’s canoeist Richard Hounslow again.  Close behind was the hunky 400m athlete Jack Green and musician Romeo who lived up to his name with 18 daters wanting to be his Juliet.   

The male daters who took part (in order of their popularity at last night’s event) are as follows:

1.       Richard Hounslow – British canoeist who won silver at London 2012 – 21 out of 24

2.       Jack Green – Hunky Team GB athlete who specialises in the 400m  - 19 out of 24

3.       Romeo – English rapper who found fame in the ‘So Solid Crew’ – 18 out of 24

4.       Gaz Beadle – ‘Geordie Shore’ heart-breaker - 16 out of 24

5.    Lucien Laviscount – Dishy ‘Waterloo Road’ actor who featured on last year’s ‘Celeb Big Brother’ - 15 out of 24

6.       Charlie King – ‘TOWIE’ cutie who’s looking for ‘the one’ - 13 out of 24

7.       Sam Cussins – The latest heartthrob to hit our screens in ‘Made in Chelsea’-  10 out of 24

8.       James Argent – ‘The Only Way Is Essex’ star who’s recently taken to a dating site in his quest for love – 4 out of 24

Richard Hounslow said, “I won silver at the Olympics but now I’ve hit the jackpot at Foxy Bingo Dating! The biggest problem will be how I’ll squeeze 21 dates into my schedule, maybe I can get one of the reality TV lads to take some off my hands.”

Foxy said, “Arg shouldn’t be too hard on himself, four potential dates is better than none!”

Bingo Dating saw the male celeb daters partnered with the females via a random bingo ball generator. The couples then had three minutes to impress before moving onto the next date. If either of the daters wanted to see each other again, they marked them on their Foxy Bingo Dating card.

Foxy Bingo is the most popular online bingo site in the UK with over one million players on the site.

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For more information please contact Sophie Tyler or Alexia Scherer on

020 7693 6999 or email foxy@frankpr.it

Notes to editors:

About Foxy Bingo:

Foxy Bingo launched in 2005 and is now one of the biggest names in UK bingo with more than 40 game rooms to play in.  Our cards start from just 1p and we give away a whopping £1,000,000 in guaranteed jackpots every month.  Join Foxy Bingo today and get a special 200% matched sign up bonus.

The Foxy Bingo brand is owned by bwin.party digital entertainment plc, which is listed on the London Stock Exchange and is a member of the FTSE 250 Index. Regulated and licensed in multiple territories including Gibraltar, Alderney, France, Denmark and Italy, bwin.party has around 3,100 employees in offices worldwide.

NEWS FROM HOTELS.COM

Bed jumping and mini-bar raiding – Brits’ hotel rituals revealed

A study into Brits’ most popular hotel rituals by Hotels.com reveals that 19% of men check out adult TV channels as one of their top priorities arriving in their hotel room whereas 29% of women look at the toiletries on offer.

The most common ritual by both men and women alike is taking in the view, which 51% of Brits said they do on arriving in their hotel room. The next most popular hotel ritual is making full use of the hotel facilities including trying out any gyms, pools and spas that may be on offer. Jumping on the bed was another of the things that 15% of travellers do, whilst one in ten (10%) also raids the mini bar to check what’s on offer.

Hotel rituals split according to gender:

Activity	Brits	Men	Women
Taking in the view	51%	47%	54%
Making full use of hotel facilities	46%	40%	50%
Looking for toiletries	21%	10%	29%
Checking out (adult) TV channels	17%	19%	15%
Jumping on bed	15%	13%	16%
Checking  mini bar is well stocked	10%	8%	11%
Using hotel loo	10%	8%	10%

The Hotels.com survey also examined what  gives people the special ‘holiday feeling’ and revealed that almost half of travellers (48%) get this buzz when they first board the plane, while 43% experience the joy upon entering their hotel room and 38% when they pack their bags before leaving for their holiday.

Kate Hopcraft from Hotels.com said: “It appears that men and women have very different priorities when it comes to their hotel rituals, with men preferring to see the ‘full’ selection of TV channels and women more likely to check out the toiletries on offer. Despite a couple of questionable hotel rituals it’s clear that the top priority for Brits is checking out their surroundings, with the majority rushing to take in the view on offer when entering their hotel room.”

For more information please contact:

Emma Pritchard or Jennifer Murdoch at Frank PR on 020 7693 6999 or email hotels.com@frankpr.it

Alternatively contact Kate Hopcraft, khopcraft@hotels.com, 020 7019 2165 or Laura Watts, lwatts@expedia.com, 020 7019 2761

About Hotels.com

Hotels.com is a leading online accommodation booking website with almost 155,000 properties around the world, ranging from international chains and all-inclusive resorts to local favourites and bed & breakfasts, together with all the information needed to book the perfect stay. Hotels.com benefits from one of the largest hotel contracting teams in the industry, negotiating the best rates for its customers, and offers frequent sales, special deals and promotions. Regular customer e-newsletters provide exclusive offers and advance warning of up-coming sales. There are more than 6.5 million reviews on the site from users who have actually stayed in the hotels to ensure customers can make an informed choice when booking. Through its industry-leading loyalty programme Welcome Rewards, customers can earn a free night for every 10 nights stayed at more than 85,000 hotels. Under its Price Match Guarantee, if a customer can find the same deal for less on a prepaid hotel, Hotels.com will refund the difference. Travellers can book online or by contacting one of the multilingual call centres. Special apps for mobile phones and tablets can also be downloaded at www.hotels.com/deals/mobile enabling customers to book on the go with access to 20,000 last minute deals. For the last nine years, Hotels.com has published an award-winning twice-yearly review of international hotel room price trends called the Hotels.com Hotel Price Index which is now produced in 30 individual country editions. Follow Hotels.com on Facebook at facebook.com/Hotels.comUK, on Twitter at @HotelsdotcomUK and YouTube at www.youtube.com/HotelsEU. Hotels.com is part of Expedia Inc., the largest online travel company in the world with an extensive portfolio that includes some of the world's best-known brands.

Notes to Editors

The research was carried out in August 2012 by Censuswide.

Sample: 1,406 UK Adults

NEWS FROM PREMIER INN

Press Release: 19^th October 2012

SLEEP-O-SCOPES REVEAL WHAT YOUR SLEEP SAYS ABOUT YOU

The phrase ‘to sleep on it’ is common amongst Brits who have had a tough day, and a report out today reveals the position we sleep in reflects our mood, stress level and even personality, with the most common way of sleeping being The Foetal position (58%), reflecting we are subconsciously trying to de-stress in our sleep.

The Sleep-o-Scopes research, carried out by the UK’s best loved budget hotel chain*, Premier Inn, alongside leading British body language expert, Robert Phipps, unveiled The Log as the second most common sleeping position with 28% of Brits saying they sleep straight with their arms and legs by their side. The report highlights that sleeping in such a rigid position can lead to individuals being very stubborn and set in their ways. 

Despite, over half of the nation sleeping in a way that shows they are stressed, a quarter say they sleep on their side with their arms stretched out [The Yearner], meaning they are constantly on the hunt for new challenges to try and reach for their dreams.

Not only are our sleeping positions revealing we are stressed, but also that we are anxious and feeling out of control, with 17% saying they sleep on their front with their arms above their head in The Freefaller.

Premier Inn spokesperson, Claire Haigh, says, “Many people read their horoscopes, but we wanted to give our guests a more unique way to look at how their day might turn out by looking at how they sleep.  We have worked with Robert to develop ‘sleep-o-scopes’ and were shocked that the research revealed just how stressed we are as a nation.

“It is important we try and wind down after a long day and get a good night’s rest so we wake up refreshed and ready to tackle the day ahead. Many of us experience a number of stressful things during the day and we offer a Good Night Guarantee to ensure our guests get the best possible sleep regardless of the day they have had.”

Robert Phipps, Britain’s leading body language expert[i], comments, “We all know a good night’s sleep sets you up for the following day but I don’t think many people realise that the position they sleep in can determine how they will feel when they wake up for the day ahead.

“We have looked at four of the most common sleeping positions and developed Sleep-o-Scopes by looking at what the body language tells us about how you’re feeling when you sleep and how that can affect the new day ahead from the moment you wake up.”

Like predictions read from the stars and the moon, Premier Inn’s Sleep-o-Scopes are open to interpretation and rely on other influencing factors, but hope to give guests an interesting insight to their day.

Whether guests wake up in The Foetal, The Log, Yearner or Freefaller Premier Inn offers all guests a ’Good Night Guarantee’ – which means if guests are not 100% satisfied with their stay they can request a full refund. Premier Inn is so committed to its philosophy that everyone deserves a great night’s sleep, that they recently invested £70 million into refurbishing c. 13,000 rooms.

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For further information, or imagery or the different sleep positions, please contact the

Premier Inn team on 020 7693 6999 or email premierinn@frankpr.it

Notes to Editors:

Premier Inn Sleep-o-Scopes, compiled by Robert Phipps:

1.       Foetal

People who sleep like this are returning to their comfort zone to de-stress themselves from the day’s activities. The higher the knees and lower the head the more internal comfort you give yourself.

Foetal sleepers are conscientious, ordered and like things in their place but they can over think things and worry unnecessarily.

People who sleep like this for the majority of the night can expect a refreshed awakening having dealt with the previous day’s issues compartmentalising and organising while they sleep, allowing them to feel refreshed when they wake and ready to move onward and upward.

Foetal sleepers should be careful not to become too stuck in their comfort zone and be prepared to take on new challenges each day.

2.       The Log

The sleeper in this position fully extends their head, neck, arms, legs and body all stretched out in a straight line. The longer you sleep like this, the more rigid your thinking and you can become inflexible which means you make things harder for yourself.

Loggers are set in their ways and can be stubborn, liking things done their way, which can make them come across as bossy or even aloof.

“Sleep like a log” is the old adage and people who sleep in this straight line can wake up stiffer than when they went to sleep. Try to relax more and let your muscles unwind from the day’s hassles and you’ll wake up feeling more flexible in your thinking.

Loggers need to stretch themselves each day to reach new goals and then your day is likely to be more exciting, challenging and fun. You’ll see and feel the benefits in your body and mind as you embrace being a more relaxed you.

3.       The Yearner

The Yearner has two possible meanings with arms outstretched as though you are chasing your dreams, conversely it can mean you are being chased. You feel you want more from life and are willing to go out there and get it with both hands, ready to capture every new and exciting challenge that comes your way.

Yearners are their own worst critics always expecting great results in everything they do, which can mean giving up to quickly with things that don’t go their way right from the off.

Yearners wake up eager to face the challenges of the day, seeking out new opportunities. However, take care to make sure what you yearn for is what you really want or you’ll spend a lot of wasted time and energy chasing things that don’t really fulfil you.

Yearners should face each new day as a fresh start, reviewing where they are going and what they want from the day, then go for it and see it through with full commitment.

4.       The Freefaller:

With the whole body outstretched flat on their stomach, arms at right angles, hands gripping the pillow as though holding on for dear life, physically the least comfortable position to sleep for most adults.

Freefallers tend to feel like life happens around them and they are just hanging on for the ride, which can make them feel like they’re not in control of what happens.

Freefallers can wake up feeling like they still have things leftover from the previous day, which can make them feel over anxious about getting things done today.

Freefallers need to take control of each new day and deal with things one step at a time until you are happy to move to the next step. You will then be more motivated and inspired, creating opportunities for you be the boss of your own destiny.

About Premier Inn

Award-winning Premier Inn is the UK’s best value hotel brand with over 600 budget hotels and more than 46,000 rooms across the UK and Ireland.  Premier Inn bedrooms feature en-suite bathrooms, TV with Freeview, and WiFi internet access. All Premier Inns feature a bar and restaurant; situated inside the hotel or adjacent, offering a wide range of food choices.   

Premier Inn is open in Abu Dhabi, Dubai and India.

Premier Inn is currently offering rooms for just £29 (restrictions apply). Visit www.premierinn.com for full terms and conditions.

Premier Inn supports Great Ormond Street Hospital Children’s Charity. The charity needs to raise £50 million every year to support the care the hospital provides to some of the UK’s sickest children.

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[i] Robert is one of the UK’s best known body language experts and has given his commentary and analysis of all the major party political leaders since 2002. Throughout the General Election  was GMTV's guest of the month following the campaign trail and giving his analysis on the weekly Prime Ministerial debates.

Resident expert on the “Trisha Goddard Show" for more than eight years with well over 100 appearances whilst also working for several years as guest analyst on Big Brother's Little Brother.

Robert has also written a book titled “Body Language - It's What You Don't Say That Matters"

His work has been featured on BBC Radio 4’s 'In Business' and was part of BBCs team for their prime time “Rogue Traders” show and is regularly called upon to comment on political events for many of the BBC’s radio and news broadcasts.