Baby it’s Gold Outside….
Fila Gold unveils the latest Autumn Winter 2008 collection
Fila, the iconic Italian sportswear brand, continues to bring a more directional edge to sports fashion with its Gold collection for Autumn Winter 2008. Fila Gold adds luxury fabrics including cashmere and merino wool as well as a sprinkling of new seasonal colours including snorkel blue and pillar box red to sports inspired pieces. The collection is comprised of sleek silhouettes such as tailored polos and slim fit cardigans alongside more fashion forward jackets and zip ups. Attention to detail remains paramount; with subtle touches creating a contemporary collection that remains true to Fila’s heritage.
Key pieces for this season include:
A twist on the 80s cagoule, the Zandvoort jacket is perfect for the transition from autumn into winter. This cagoule is given a modern twist with logo motif patterning across the upper section fusing luxe styling with retro fashion.
Brands Hatch is a new take on knitwear for Gold. Boasting sharp and angular stripes across the chest, this v-neck jumper brings an 80s aesthetic to classic knitwear.
Fila’s signature retro styling is epitomised in this season’s quilted biker jacket, Daytona. Wetlook fabric and rouched detailing marry Fila’s heritage with a fashion forward urban look.
The Nurburgring jacket is a new silhouette for Fila Gold and its quilted tartan lining makes it the most substantial winter jacket from Fila this season. With zipped and button down pockets the Nurburgring is perfect for city slickers and even for a weekend in the country.
Paying homage to the glory days of the 70s, the slim fit Watkins polo is the ultimate in playboy styling. A striking retro colour palette is combined with a fine merino knit, making sure the Watkins is wardrobe must have for the man about town.
Fila Gold is an Italian inspired collection that fuses luxury fabrics with sports styling.
-ENDS-
Monday, 2 June 2008
News From Fila
They Still Make Them Like They Used to…
Fila Vintage unveils its latest Autumn Winter 2008 collection
Fila, the classic Italian sportswear brand, continues to revive iconic pieces from its archive for its latest Vintage collection. The collection includes original classics such as the Matchday jacket now available in previously rare colourways that capture the spirit of the brand’s heyday as well as 70s and 80s inspired pieces. The collection embraces Fila’s heritage whilst tapping into this season’s trend of more directional casual wear. At the backbone of the collection of sports inspired zip ups, hoodies and t-shirts remains the classic Fila Vintage blue, white and red colour palette, that confirms Fila’s position as the king of retro cool.
Key pieces for this season include:
A contrasting cheque pattern and signature Fila striped side panels give the Sportsman classic jacket a contemporary feel. Without sacrificing substance for style the Sportsman conceals a padded lining keeping even the coolest man warm this winter.
For a bit of old school, the Masters jacket can be worn on its own or under a heavy duty winter coat. Contrasting colours and a detachable hood make this piece the perfect companion when facing the elements.
For the classic indie look, the reversible Victorio jacket stays true to Fila’s 70s heritage. Fusing style and function, this lightweight zip up can transform an outfit from casual to refined just by turning it inside out.
The Autumn Winter 08 collection includes a series of tennis inspired t-shirts boasting a range of comical one liners and prints. Skull gives a playful nod to Fila’s tennis heritage while ‘See you in Court’ playfully teases Fila’s ‘wide boy’ and tennis legacy.
Fila Vintage is an Italian inspired collection that fuses iconic archive pieces with contemporary trends.
-ENDS-
Fila Vintage unveils its latest Autumn Winter 2008 collection
Fila, the classic Italian sportswear brand, continues to revive iconic pieces from its archive for its latest Vintage collection. The collection includes original classics such as the Matchday jacket now available in previously rare colourways that capture the spirit of the brand’s heyday as well as 70s and 80s inspired pieces. The collection embraces Fila’s heritage whilst tapping into this season’s trend of more directional casual wear. At the backbone of the collection of sports inspired zip ups, hoodies and t-shirts remains the classic Fila Vintage blue, white and red colour palette, that confirms Fila’s position as the king of retro cool.
Key pieces for this season include:
A contrasting cheque pattern and signature Fila striped side panels give the Sportsman classic jacket a contemporary feel. Without sacrificing substance for style the Sportsman conceals a padded lining keeping even the coolest man warm this winter.
For a bit of old school, the Masters jacket can be worn on its own or under a heavy duty winter coat. Contrasting colours and a detachable hood make this piece the perfect companion when facing the elements.
For the classic indie look, the reversible Victorio jacket stays true to Fila’s 70s heritage. Fusing style and function, this lightweight zip up can transform an outfit from casual to refined just by turning it inside out.
The Autumn Winter 08 collection includes a series of tennis inspired t-shirts boasting a range of comical one liners and prints. Skull gives a playful nod to Fila’s tennis heritage while ‘See you in Court’ playfully teases Fila’s ‘wide boy’ and tennis legacy.
Fila Vintage is an Italian inspired collection that fuses iconic archive pieces with contemporary trends.
-ENDS-
News From Crown Paint
The Nation is Improving not Moving
Crown Paint Predicts a Bank Holiday Boom in Paint Sales this Coming Weekend
Despite economic doom and gloom gripping the nation, with inflation, mortgage rates and the cost of living soaring, DIY favourite Crown Paint is predicting a Bank Holiday Boom, with paint sales expected to be amongst the highest of the year.
In light of the current economic instability, the country is becoming a nation of nesters. Faced with the prospect of being stuck on the property ladder people are showing their homes some TLC with a splash of colour from Crown Paint and with the Bank Holiday upon us, Crown is anticipating a rapid upsurge in DIY activity.
Jo Behari, Managing Director of DIY home help service Home Jane has noticed a real uplift in homeowners improving rather than moving over the last six months. ‘The trend for home improvement has significantly built momentum in recent months. We are seeing more and more customers invest in their homes, maximising the value of their properties through painting and decorating, rather than moving to the next property.’
Jo Baxendale, Senior Brand Manager at Crown comments: “With the nation nervous about moving home and the property market in decline, home owners have decided to stay put and make the most of their homes. Consumers are now realising that the best and most cost efficient way to make a difference to their homes is with a tin of Crown Paint.”
Crown retailers are expecting a marked increase in the sales of Crown Solo® in particular over the weekend. “Customers are keen to find a paint that will get the job done quickly and allow them to get out and enjoy the rest of the long weekend. Crown Solo® is perfect for the busy DIYer, as it guarantees perfect coverage in just one coat. ” says Jo Baxendale. “And its special Breatheasy® formulation means you can decorate, and get back in your room quicker – without lingering paint smells.”
So while the Bank of England forecasts a gloomy year and the population’s bank accounts are in the red, Crown Paint is keen to ensure that the country’s living rooms are anything but dull.
ENDS
Crown Paint Predicts a Bank Holiday Boom in Paint Sales this Coming Weekend
Despite economic doom and gloom gripping the nation, with inflation, mortgage rates and the cost of living soaring, DIY favourite Crown Paint is predicting a Bank Holiday Boom, with paint sales expected to be amongst the highest of the year.
In light of the current economic instability, the country is becoming a nation of nesters. Faced with the prospect of being stuck on the property ladder people are showing their homes some TLC with a splash of colour from Crown Paint and with the Bank Holiday upon us, Crown is anticipating a rapid upsurge in DIY activity.
Jo Behari, Managing Director of DIY home help service Home Jane has noticed a real uplift in homeowners improving rather than moving over the last six months. ‘The trend for home improvement has significantly built momentum in recent months. We are seeing more and more customers invest in their homes, maximising the value of their properties through painting and decorating, rather than moving to the next property.’
Jo Baxendale, Senior Brand Manager at Crown comments: “With the nation nervous about moving home and the property market in decline, home owners have decided to stay put and make the most of their homes. Consumers are now realising that the best and most cost efficient way to make a difference to their homes is with a tin of Crown Paint.”
Crown retailers are expecting a marked increase in the sales of Crown Solo® in particular over the weekend. “Customers are keen to find a paint that will get the job done quickly and allow them to get out and enjoy the rest of the long weekend. Crown Solo® is perfect for the busy DIYer, as it guarantees perfect coverage in just one coat. ” says Jo Baxendale. “And its special Breatheasy® formulation means you can decorate, and get back in your room quicker – without lingering paint smells.”
So while the Bank of England forecasts a gloomy year and the population’s bank accounts are in the red, Crown Paint is keen to ensure that the country’s living rooms are anything but dull.
ENDS
News From Oliver Sweeney
Oliver Sweeney goes Greeney
Oliver Sweeney, specialist in luxury footwear and accessories, is gearing up to show its greener side by launching a shoe amnesty program in association with Green World Recycling, in a bid to raise funds for the developing world. From the 1st June, Oliver Sweeney is calling for customers to donate any brand of used shoes which will then be re-sold to raise money for environmental and sustainable projects.
The program will be rolled out initially at the Oliver Sweeney standalone stores located in London and Leeds with the aim of helping reduce waste created by the current fashion throw away culture and in return improve the livelihood of communities in Africa, South America and India.
Oliver Sweeney will act as a collection point for Green World Recycling, who take the donated shoes back to one of their 600 clothing banks. The shoes are then sold in the UK and Europe where money raised goes to under developed countries providing alternatives to current local environmental and social challenges. Projects include improving conditions in village schools, redeveloping irrigation systems and setting up agricultural training schemes.
Marketing Manager, Charley Sowden says “Whilst our Oliver Sweeney shoes are made to last and we are not expecting many to be donated to us for the shoe amnesty, we will be welcoming all shoes to be dropped off at our stores. We are really proud to be offering some help to communities in need by reinforcing the recycling mentality and improving impoverished areas directly.”
Running alongside the shoe amnesty, Oliver Sweeney will be offering customers who donate any shoes a 10% discount off of the mainline collection.
-ENDS-
Oliver Sweeney, specialist in luxury footwear and accessories, is gearing up to show its greener side by launching a shoe amnesty program in association with Green World Recycling, in a bid to raise funds for the developing world. From the 1st June, Oliver Sweeney is calling for customers to donate any brand of used shoes which will then be re-sold to raise money for environmental and sustainable projects.
The program will be rolled out initially at the Oliver Sweeney standalone stores located in London and Leeds with the aim of helping reduce waste created by the current fashion throw away culture and in return improve the livelihood of communities in Africa, South America and India.
Oliver Sweeney will act as a collection point for Green World Recycling, who take the donated shoes back to one of their 600 clothing banks. The shoes are then sold in the UK and Europe where money raised goes to under developed countries providing alternatives to current local environmental and social challenges. Projects include improving conditions in village schools, redeveloping irrigation systems and setting up agricultural training schemes.
Marketing Manager, Charley Sowden says “Whilst our Oliver Sweeney shoes are made to last and we are not expecting many to be donated to us for the shoe amnesty, we will be welcoming all shoes to be dropped off at our stores. We are really proud to be offering some help to communities in need by reinforcing the recycling mentality and improving impoverished areas directly.”
Running alongside the shoe amnesty, Oliver Sweeney will be offering customers who donate any shoes a 10% discount off of the mainline collection.
-ENDS-
News From Fila
Get Your Motor Running…
Fila fuse sports with luxe and introduces limited edition leather sports jackets
This season, Fila Vintage revs up the style stakes by introducing two limited edition black leather jacket styles to its Winter 08 collection. Made from sumptuous leather with a satin lining, both styles are based on iconic 1970s Fila designs. Fila fans wanting to get their hands on the most luxurious pieces from the brand will have to join the waiting list as there are only a limited number* of each up for grabs.
Available in leather for the first time, the iconic Matchday has been given the ultimate Italian makeover. By marrying an original tennis silhouette to a heavier outerwear jacket Fila pays tribute to its sporting heritage. The Matchday Leather is the perfect transitional piece to take the stylish man effortlessly into the winter months.
The classic Fila 70s style Tarinda has also been given a leather twist, taking inspiration from the fashionable Italian speed racers seen dashing through Milan’s city streets, to create a more contemporary biker style. Complete with subtle stitch detail outlining the traditional padding of the original jacket, the Tarinda Leather illustrates Fila’s ability to fuse retro cool with up to date styling.
With a limited edition of 200 pieces for both styles, each jacket also comes complete with its own suit cover case and hanger, ensuring they are the ultimate in exclusive style.
- END -
Fila fuse sports with luxe and introduces limited edition leather sports jackets
This season, Fila Vintage revs up the style stakes by introducing two limited edition black leather jacket styles to its Winter 08 collection. Made from sumptuous leather with a satin lining, both styles are based on iconic 1970s Fila designs. Fila fans wanting to get their hands on the most luxurious pieces from the brand will have to join the waiting list as there are only a limited number* of each up for grabs.
Available in leather for the first time, the iconic Matchday has been given the ultimate Italian makeover. By marrying an original tennis silhouette to a heavier outerwear jacket Fila pays tribute to its sporting heritage. The Matchday Leather is the perfect transitional piece to take the stylish man effortlessly into the winter months.
The classic Fila 70s style Tarinda has also been given a leather twist, taking inspiration from the fashionable Italian speed racers seen dashing through Milan’s city streets, to create a more contemporary biker style. Complete with subtle stitch detail outlining the traditional padding of the original jacket, the Tarinda Leather illustrates Fila’s ability to fuse retro cool with up to date styling.
With a limited edition of 200 pieces for both styles, each jacket also comes complete with its own suit cover case and hanger, ensuring they are the ultimate in exclusive style.
- END -
News From Fila
FILA UK ANNOUNCE FIVE YEAR PARTNERSHIP WITH THE CHAMPIONSHIPS, WIMBLEDON
Italian sportswear brand Fila is to be the new official footwear licensee to The Championships, Wimbledon. The five-year contract will see Fila provide a range of dual branded performance tennis and leisure footwear styles, until 2012.
The partnership comes as part of Fila’s global tennis strategy and the renewed investment in British tennis, which includes a stable of Elite senior and junior players such as Josh Goodall, Marcus Willis, Neil Pauffley, Natasha Khan and Stephanie Cornish.
The partnership will mark the launch of the new Fila Alfa tennis shoe that utilises superior components to ensure step in comfort and lasting performance. The Alfa Wimbledon shoe will be worn and merchandised at The Championships, Wimbledon and be available with a hard court and grass court sole unit.
Marc Travis, Fila UK Marketing Manager said ‘Tennis has been an essential part of the Fila heritage and this agreement with The All England Lawn Tennis Club is another key partnership that will build the future of the brand within the sport. 2008 marks 35 years of Fila’s involvement in tennis with Wimbledon being the setting for a great number of the brand’s historic memories.’
Robert McCowen, Marketing Director of The All England Lawn Tennis & Croquet Club said ‘The All England Club is delighted to be associated with Fila who have such deep historical roots here at Wimbledon and we are excited about the opportunities for marketing the dual branded Fila/Wimbledon range of shoes internationally.”
- END –
Italian sportswear brand Fila is to be the new official footwear licensee to The Championships, Wimbledon. The five-year contract will see Fila provide a range of dual branded performance tennis and leisure footwear styles, until 2012.
The partnership comes as part of Fila’s global tennis strategy and the renewed investment in British tennis, which includes a stable of Elite senior and junior players such as Josh Goodall, Marcus Willis, Neil Pauffley, Natasha Khan and Stephanie Cornish.
The partnership will mark the launch of the new Fila Alfa tennis shoe that utilises superior components to ensure step in comfort and lasting performance. The Alfa Wimbledon shoe will be worn and merchandised at The Championships, Wimbledon and be available with a hard court and grass court sole unit.
Marc Travis, Fila UK Marketing Manager said ‘Tennis has been an essential part of the Fila heritage and this agreement with The All England Lawn Tennis Club is another key partnership that will build the future of the brand within the sport. 2008 marks 35 years of Fila’s involvement in tennis with Wimbledon being the setting for a great number of the brand’s historic memories.’
Robert McCowen, Marketing Director of The All England Lawn Tennis & Croquet Club said ‘The All England Club is delighted to be associated with Fila who have such deep historical roots here at Wimbledon and we are excited about the opportunities for marketing the dual branded Fila/Wimbledon range of shoes internationally.”
- END –
News From Buffalo David Bitton
Buffalo David Bitton Unveil Unisex Jean
The Girlfriend Jean
Drawing on 25 years of denim expertise and heritage, Buffalo David Bitton unveil the Girlfriend Jean in response to the growing trend for unisex fashion as men and women increasingly share styles cues and clothing. Previously only available in smaller sizes as part of the women’s collection, this carrot shaped jean has been re-launched in larger sizes to meet the demand from male consumers wanting to ‘borrow’ their girlfriend’s style!
A fresh and updated alternative to ‘spray-on skinnies’, Buffalo David Bitton’s Girlfriend Jean originally took its inspiration from the break dancer parachute pants of the 1980s. When worn by women, the jeans are loose on top and tapered at the ankle, and when worn by a male, they become a low waisted slim peg leg.
This carrot shape is fast becoming one of this year’s key pieces and is available in a distressed khaki shade with a flattering whiskering effect along the inner thigh area. For women, the Girlfriend Jean can easily be adapted by being ‘hitched’ up and worn with colourful heels or worn longer with a pair of pumps. For men, it is worn lower and team with sneakers and a t-shirt for urban cool. The introduction of the Girlfriend Jean illustrates that Buffalo David Bitton continues to innovate and create stylish and wearable denim for both men and women alike.
Head of Denim, at Buffalo David Bitton says, ‘Buffalo David Bitton continues to position itself at the forefront of innovation in denim with the creation of the Girlfriend Jean. The trend for unisex fashion is really growing and we anticipate this carrot shape to really take off this summer – for men and women alike!”
- Ends-
The Girlfriend Jean
Drawing on 25 years of denim expertise and heritage, Buffalo David Bitton unveil the Girlfriend Jean in response to the growing trend for unisex fashion as men and women increasingly share styles cues and clothing. Previously only available in smaller sizes as part of the women’s collection, this carrot shaped jean has been re-launched in larger sizes to meet the demand from male consumers wanting to ‘borrow’ their girlfriend’s style!
A fresh and updated alternative to ‘spray-on skinnies’, Buffalo David Bitton’s Girlfriend Jean originally took its inspiration from the break dancer parachute pants of the 1980s. When worn by women, the jeans are loose on top and tapered at the ankle, and when worn by a male, they become a low waisted slim peg leg.
This carrot shape is fast becoming one of this year’s key pieces and is available in a distressed khaki shade with a flattering whiskering effect along the inner thigh area. For women, the Girlfriend Jean can easily be adapted by being ‘hitched’ up and worn with colourful heels or worn longer with a pair of pumps. For men, it is worn lower and team with sneakers and a t-shirt for urban cool. The introduction of the Girlfriend Jean illustrates that Buffalo David Bitton continues to innovate and create stylish and wearable denim for both men and women alike.
Head of Denim, at Buffalo David Bitton says, ‘Buffalo David Bitton continues to position itself at the forefront of innovation in denim with the creation of the Girlfriend Jean. The trend for unisex fashion is really growing and we anticipate this carrot shape to really take off this summer – for men and women alike!”
- Ends-
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