NEWS FROM AMSCREEN

THE SUGAR AND MORGAN ‘FEUD’ CONTINUES
Lord Sugar has the last laugh by poking fun at Piers in spoof local advertising video

Lord Sugar is taking his ongoing Twitter quarrel with Piers Morgan to the next level by making digs at him in a cheeky video created for Linklocal, a service that allows local business to advertise across his Amscreen network of 3,000 digital screens across the country.

To mark the launch of the new Linklocal website, Amscreen have worked with Boleg Bros, renowned for their Apprentice Lego virals, to create a tongue-in-cheek instructional video which features none other than Lord Sugar’s Twitter rival Piers Morgan. In the video, Lord Sugar’s character explains that the service can be used by any ‘Tom, Dick or Harry’ and mischievously refers to Morgan. The pair have been embroiled in an ongoing spat on the social networking site for the last few months, including waging several high-stakes bets in aid of Great Ormond Street Hospital.

Amscreen is the UK’s largest digital screen media network owner and is today re-launching Linklocal, a website that provides a local advertising service enabling small businesses to pinpoint exactly where screens are located and place messages on them by simply adding text to a selected template. Situated in high footfall environments such as petrol stations, neighbourhood convenience stores, waiting areas of surgeries, the screens enable local advertisers to showcase their messages to drive more local customers to their business.

Simon Sugar, CEO at Amscreen said, “We wanted to re-launch Linklocal with a bang, and what better way than to create a fun video to spread the word and get people talking about it? The Boleg Bros’ work is hugely popular and so it seemed like the perfect fit. We hope people enjoy the video and visit Linklocal.co.uk to find out more”.

To watch the video, go to www.linklocal.co.uk

-ENDS-

For further information, please contact Frank PR on 0207 693 6973

Notes to editors
About Linklocal:

Linklocal is the next generation of local advertising and small business marketing. It allows local businesses to target potential customers by placing local advertising on one of 3,000 digital signage screens up and down the country. Using a live mapping service via their website, Linklocal provides a tailored search that enables small businesses to pinpoint exactly where screens are located and to place messages on them by simply adding their text to a selected template. Situated in high footfall environments such as petrol stations, neighbourhood convenience stores, waiting areas of surgeries, the screens enable advertisers to showcase their messages as and when they like and at a time that is convenient to them.
For more information on Linklocal, visit www.linklocal.co.uk

About Amscreen:

Amscreen, run by CEO Simon Sugar, is the UK’s largest Digital Out of Home media company, offering a robust, end-to-end digital signage solution via its unique wireless plug and play technology. Their networks broadcast from more than 3,000 sites across the UK and are an effective communication tool for clients such as BP, Shell and WHSmith and a range of blue-chip advertisers such as BSkyB, Amex, Visa, B&Q, Camelot, Redbull and Lucozade.

As well as operating in petrol, convenience, leisure and travel locations, Amscreen provides screens to the healthcare industry. Its Healthcare network uses revolutionary software to provide customers with the ability to create and broadcast their own messages that can be viewed in prime dwelling areas such as waiting rooms, corridors and coffee shops.

In addition, the live Amscreen mapping system allows advertisers to locate screens across the UK. Visit http://www.amscreen.co.uk/digital-advertising/mapping_tool.html to view the live mapping link for further information.

For more information on Amscreen, visit www.amscreen.co.uk