Wednesday, 22 June 2011


Hard Rock Celebrates Its 40th Anniversary In The City Where It All Started

Celebrating 40 years, Hard Rock wants to give back to London, the city where it all started, by giving away Hard Rock Calling 2011 VIP tickets and other fantastic prizes.

From June 20-23, the Hard Rock team will be stationed at different locations around central London, handing out Hard Rock Calling 2011 VIP tickets, money-can’t-buy backstage tours, Absolute Radio digital radios, Vodafone phones, Hard Rock merchandise, and many more sought-after items. Hard Rock will be dropping location clues and checking in on Twitter and Foursquare. Find the crew and win before they move onto the next iconic spot.

To further add to the celebrations, the first person at each location who says “I follow Hard Rock,” will win Friday, Saturday, or Sunday Hard Rock Calling 2011 VIP tickets.

WHAT – You can win Hard Rock Calling 2011 VIP tickets, Absolute Radio goodies, Vodafone gear, and loads more. Plus, three Hard Rock Calling 2011 ticket winners
will also win a special money-can’t-buy backstage tour of the festival!

INTRO – Hard Rock is taking to the streets of London to play a game of hide and seek with the public, giving away Hard Rock Calling 2011 tickets and much more through Twitter and Foursquare.

WHEN – 20th-23rd June 2011

WHERE – All around London

To get more information, including terms & conditions, about 'Find, Follow, & Win For The 40th' go to

- ENDS -

For further information please contact:

Frank PR– 0207 693 6999 email

Notes to Editors

About Hard Rock International
With a total of 171 venues in 51 countries, including 134 cafes and 15 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore and Punta Cana. Additional hotel and casino projects have been announced including Panama Megapolis, scheduled to open in 2011; and Hungary, Dubai and Abu Dhabi, scheduled to open in 2013. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit For more information on Hard Rock International, visit

About Hard Rock Calling

Hard Rock Calling is set in the beautiful surroundings of Hyde Park in the heart of bustling London and has fully established itself as one of the UK’s must see outdoor music events. The stage at Hard Rock Calling attracts some of the biggest musicians and bands in the world, with previous headliners including The Who, Paul McCartney, Eric Clapton, Bruce Springsteen, Neil Young, Stevie Wonder, Aerosmith,
Peter Gabriel, Pearl Jam and The Police. With a stellar line-up of artists already announced and lots more still to add, tickets to this year’s event are already flying.
Tickets are on sale at

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