NEWS FROM PREMIER INN

BRITS ADVISED TO SLOW DOWN AND START DAY SUNNY SIDE UP

The morning routine for most of us consists of jumping out of bed at the ring of the alarm and getting ready for work, meaning having a decent breakfast is a thing of the past. New research revealed today [2nd June 2011] says that less than a third of Brits make time to sit at a table to tuck into the most important meal of the day.

The research, carried out by the UK’s biggest budget hotel chain, Premier Inn, revealed that millions of workers’ mornings are completely scrambled with them being more likely to tuck into their breakfast whilst throwing their clothes on in the morning, on their journey to work or even sat at their desk.

Premier Inn asked 2,000 Brits about their breakfast eating habits and the research highlighted that the majority of Brits only sit down for breakfast with their partner, kids, or flatmates twice a week, with one in five blaming a lack of time and almost 60% saying they wish they had more time to enjoy their breakfast.

And when it comes to what Brits enjoy for breakfast, 35% flag the traditional full English as their preferred dish, with 28% choosing bacon as their favourite part, closely followed by eggs (20%). 58% of the nation said that they even feel happier after they’ve treated themselves to a cooked breakfast.

Spokesperson for Premier Inn, said: “The research shows that as a nation we need to make more time to treat ourselves to a decent breakfast. Kids can now eat free* at all Premier Inn’s across the country, so it’s the perfect opportunity for families to enjoy a great value cooked breakfast together.”

Psychiatrist Dr Sandra Scott says: “We know breakfast is good for us; it is the most important meal of the day which gives us an essential energy boost and, above all, it improves our mood. According to this research from Premier Inn, almost 60% of Brits feel happier after they have had a cooked breakfast, and many see it as a treat. Taking the time to eat a full English breakfast gets families talking and they can enjoy the food whilst also setting themselves up to start the day ahead.”

The all you can eat Premier Inn breakfast includes delicious premium pork and vegetarian sausages, eggs (poached, fried, scrambled or boiled), back bacon, baked beans, mushrooms and omelettes. There is also a continental option including cereals, porridge, fresh fruit, yoghurt, granola, croissants and muffins as well as tea, coffee and a selection of fruit juices.

*Two kids eat free when one adult purchases the all you can eat Premier breakfast for £7.99. The Premier Inn breakfast is available at Beefeater Grill, Brewers Fayre, Taybarns and Table Table restaurants.

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For further information please contact the team on 020 7693 6999
or email premierinn@frankpr.it

Notes to editors:
The research was carried out by One Poll amongst 2000 UK adults in June 2011

Award-winning Premier Inn is the UK’s biggest hotel brand with over 600 budget hotels and more than 43,000 rooms across the UK and Ireland. Premier Inn bedrooms feature en-suite bathrooms, TV with Freeview, and WiFi internet access. All Premier Inns feature a bar and restaurant; situated inside the hotel or adjacent, offering a wide range of food choices.

In 2008 Premier Inn launched in Dubai and is now open in Bangalore, India. On a domestic front, Premier Inn aims to be the largest provider of budget hotels in London (within the M25) by 2012.

Premier Inn is currently offering rooms for just £29 (restrictions apply). Visit www.premierinn.com for full terms and conditions.

Premier Inn supports WaterAid, the international charity whose mission is to overcome poverty by enabling the world's poorest people to gain access to safe water, sanitation and hygiene education. Premier Inn, as part of Whitbread Hotels and Restaurants, aims to raise £1 million for WaterAid over the next two years. Details can be found at www.wateraid.org/whitbread.