AMSCREEN GROUP ACQUIRES DIGICOM SALES OPERATION AHEAD OF MAJOR EUROPEAN EXPANSION
TOM GODDARD TO BECOME DEPUTY CHAIRMAN & SHAREHOLDER OF AMSCREEN PLC
Lord Sugar’s Amscreen, the UK’s largest nationwide Digital out of Home network owner, today announced that it has acquired the entire Sales and Marketing Operation of Digicom, the specialist Digital out of Home Sales house founded two years ago by Tom Goddard, who now becomes Deputy Chairman and Shareholder of Amscreen and will support CEO Simon Sugar in the key areas of Media Sales and Development.
The move is part of Amscreen’s strategic plan to accelerate its U.K. growth and provide a solid platform for expansion into Europe. It comes as Amscreen expands its forecourt network overseas with a recently announced deal with BP Europe which is expected to see their audience initially increase to 40 million a week. In just two years Amscreen has successfully developed award-winning Digital Signage Networks in major forecourt, convenience, travel and health environments. Amscreen has worked alongside Digicom as its exclusive Sales partner during the expansion of its network, which currently broadcasts on over 3000 screens nationwide to a UK audience of 25 million a week.
Simon Sugar, Amscreen’s Chief Executive said “I am very excited about us acquiring Digicom and look forward to working closely with Chris Forrester and his team, who becomes Amscreen’s European Managing Director of Sales & Marketing and will help us to further develop the business. Having become market leaders in the UK, we want to achieve the same across Europe and bringing Digicom in-house will allow us to replicate our UK success internationally”.
Tom Goddard, Digicom’s Executive Chairman said “There can be no finer endorsement of one’s work than when a valued and respected client invites you to join their business. The consolidation of our interests will provide the back-bone of our planned roll out into Europe”.
Notes to Editors
Tom Goddard has spent most of his career in media, running a succession of out of home businesses including Maiden Outdoor and CBS International.
He currently serves as Chairman on the Boards of Ocean Outdoor and Bravo outdoor in Ireland.
Chris Forrester has over 15 years of experience across magazines, press, online and out of home markets, working in some of the UK’s most respected media companies.
Most recently worked in the outdoor sector at CBS Outdoor and currently Managing Director at Tom Goddard’s digital Out of Home start-up Digicom.
Under his tenure Digicom has quickly developed into a company at the forefront of the Digital Out of Home industry with a cutting edge style and a creative and pioneering approach to business.’