Wednesday, 10 August 2011


When I Grow Up I Want To Be A …….Teacher

New research highlights the role of the teacher and how it has become the job of choice for the next generation of adults

In a society of high paid bankers and even higher paid sportsmen, the teaching profession was today outlined as the most sort-after job for the next generation of adults.

To mark the launch of the new film ‘That’s What I Am’ new research results, which questioned 1,073 pupils aged 6-15 years from across the UK, found a third of respondents (31%) selected being a teacher as the profession of choice. In comparison to just 4% of pupils who wanted to be reality TV stars and 8% who wanted to be a doctor or nurse. Bankers were the least favoured roles with only 2%.

The reasons for the career choice were down to a teacher’s ability to nurture imagination, confidence and good behaviour, alongside their trustworthiness. The research also found that half (50%) of the pupils surveyed trusted their teacher more than their friends, grandparents and even parents, with 44% regularly confiding in their teacher, ahead of their parents on topics such as, bullying, making friends and relationships

Whilst one in five (21%) did believe their parent’s role was to give them the best start in life, instilling good behaviour, this figure is dwarfed by the 51% of pupils who felt the teacher was better placed to help them achieve this. The leading role however, that pupils did attribute to their parents, are:
• The Bank– 1 in 3 (34%) children believed the role of the parent was to give them pocket money
• The Encyclopaedia- 1 in 4 (25%) children felt their parents were there to help them do their homework
• The Taxi Service – 1 in 3 (32%) children see their parents as a way of helping them to socialise with their friends

Kelly Steeples, voted best teacher in 2010 by The Pearson’s Teaching Award says, “The role of the teacher is exceptionally important for the future of our children, and since the profession began we have striven to not only be good tutors, but good role models too. It’s great that so many young children now see working as a teacher as aspirational as being a footballer or doctor.”

The research was carried out to mark the release of WWE Studios film ‘That’s What I Am’ starring Ed Harris, a wise and nurturing teacher helping two students define the meaning of friendship and encouraging the right moral choices, all set in a 1960s backdrop of social change.

‘That’s What I Am’ released on DVD and Blu-Ray from 11th July, and will be available at all good retailers and online at A percentage of the proceeds from the sale of each DVD will also go to Beatbullying, the UK’s leading anti-bullying charity.

Notes to Editor

Survey sample – 1073 pupils aged 6-15 years old
Survey date – 13th – 20th June

The best jobs (in order of preference)
1. Teacher – 31%
2. Nurse/doctor – 23%
3. Sportsman/woman – 20%
4. Postman – 12%
5. Other – 5%
6. Reality TV star – 4%
7. Lorry driver – 3%
8. Banker – 2%

Clear Vision Ltd (Corporate)
Clear Vision Ltd is one of the UK’s leading home entertainment publishing companies with an extensive international distribution network covering Europe, the Middle East and South Africa. Operating for over 20 years, Clear Vision is the exclusive DVD licensee for World Wrestling Entertainment (WWE), Ultimate Fighting Championship (UFC), National Basketball Association (NBA), Gaiam, Marvel’s classic animated TV series and a number of other titles. Via its labels Clear Vision, Silver Vision and FightDVD, the company sells both direct to consumers and through a variety of retail outlets. For further information on Clear Vision visit Clear Vision Ltd, Reg. No. 282 2227, The Lighthouse, 1 Aden Road, Enfield, EN3 7SE.

The Pearson Teaching Awards
The Pearson Teaching Awards is an independent charity founded in 1997 by Lord David Puttnam CBE. The organisation works in education to support young people in achieving their potential through 3 main projects:

The “Thank-a-Teacher” campaign; giving young people a voice by enabling them publicly to thank a teacher who has made a significant difference in their lives. The campaign recognises teachers who are having a great impact on the life chances of young people in the UK

The Pearson Teaching Awards: this prestigious award programme identifies and celebrates exceptional teachers who are achieving outstanding results, often in the most challenging circumstances. The UK final is filmed and broadcast by the BBC

Sharing Expertise; those who win Teaching Awards are leaders in their profession. On winning, they join the alumni of distinguished Teaching Award fellows who share their successful strategies across the profession through the Teaching Awards winners’ network. The Teaching Awards Network Database and On-Line Community is a significant development in our programme of Sharing Expertise. For further information go to email or telephone 0203 1171 908

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