BRITS HAVE GOT LOADS OF BOTTLE (AND IT’S NOT A GOOD THING!)
SodaStream unveils 10 foot family made entirely from plastic bottles
A giant 10 foot sculpture of a family of four made entirely out of plastic bottles was erected by SodaStream in London today, to highlight the issue of plastic bottle wastage.
The Bottle Family is made up of over 827 plastic bottles, and has been created to demonstrate the large amount of plastic carbonated soft drink bottles that the average British family will use in one year.
The striking sculpture was designed and created by artist Bamber Hawes and aims to educate consumers on the benefits of ‘precycling’ - the practice of trying to reduce waste before recycling is necessary in the first place.
Creating The Bottle Family was no mean feat – being made up of 827 different plastic bottles it took approximately 400 hours to complete and involved a team of five in order to complete the top of the 10 foot father’s head.
Artist Bamber Hawes comments, “This has been a fantastic project to work on, not only due to the scale of the sculpture but also as I’m passionate about the messaging behind the installation. The Bottle Family, is an in-your-face visual of the amount of carbonated soft drink bottle waste generated by the average British family of four each year. I was shocked to hear, and now to see just how many carbonated soft drink bottles are wasted each year and hope this will get people thinking about their own bottle waste.”
*Research commissioned by SodaStream reveals that the nation hugely underestimates the amount of bottle waste they generate; with almost half of all adults believing that their family uses between 1-5 bottles a week when the actual figure is over double that.
Fiona Hope, Managing Director of SodaStream UK says, “Environmental conscious-ness has certainly strengthened over the years but plastic is still very much a part of our everyday lives and sometimes it is hard to truly grasp how much waste we create. We hope this creation will enable people to see the extent of the issue and consider alternatives to pre-bottled carbonated soft drinks.”
On average only 100 out of every 500 plastic bottle used by an average family will be recycled, this means 80% of pre-packaged plastic bottles will end up in landfill. One SodaStream can dramatically reduce your bottle waste.
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Notes to Editors:
*Consumer research carried out in March 2011 among a nationally representative sample of adults and children.
SodaStream manufactures home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 40,000 retail stores in 41 countries around the world.
SodaStream launched in Selfridges this July. Marking the launch into one of the world’s most high profile retailers, SodaStream installed a plastic bottle bin which contained the same number of plastic beverage bottles consumer by an average London family over 4 years.
About A World Without Bottles:
A World Without Bottles campaign aims to raise awareness of plastic bottle waste and its devastating effects on the environment. To mark the campaign launch, SodaStream introduced a Limited Edition green and white drinksmaker in specially designed packaging that highlights the campaign messages. Each purchase will be matched by a donation from SodaStream to The Water Project, which helps to make clean drinking water available to deprived communities in Africa. The World Without Bottles campaign was fronted by supermodel and keen environmentalist Erin O’Connor and aimed to educate consumers of the benefits of precycling.