NEWS FROM PREMIER INN

SAY “I DO” TO THE BIG DAY WITHOUT THE BIG BUDGET
UK biggest budget hotel chain launches wedding package for just £199

You’ve heard of the 99p wedding dress and £100 reception? Now a hotel chain is launching a credit crunch busting £199 wedding package to give couples an affordable wedding and honeymoon.

With the average wedding now costing a staggering £21,000 , Brits could be mistaken for thinking that their big day needs a big budget to go with a bang. The UK’s biggest budget hotel chain Premier Inn is launching a wedding package for just £199, giving brides and grooms a day to remember – without the hefty price tag.

The great value £199 deal from Premier Inn is a limited offer for couples who are strapped for cash but want a special and affordable wedding day.

The wedding package is being offered at five Premier Inn locations across the UK and will include:
• Wedding outfits for the couple (suit/dress)
• Confetti for guests
• A buffet reception for up to 20 guests
• Wedding cake
• A Premier Inn Honeymoon – two night’s stay for the couple including dinner, bed and breakfast, rose petals for the bed, sparkling wine, strawberries and chocolates, spa hamper and nightwear
• Best man’s speech template

Premier Inn spokesperson Steve Conway says, “A wedding day doesn’t need to cost a fortune for it to be special. We hope that our bargain wedding package will help couples to have an enjoyable, romantic, stress-free day and a honeymoon that won’t break the bank.”

Newly engaged couple Lee and Kelly from London say they are really interested in the wedding package.

Kelly says “I was so excited when we got engaged but when I realised what the costs attached to paying for our dream day would be I really started to worry, we are definitely going to consider this offer.”

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For further information, please contact Lisa Rebak or Hannah Calder-Bundy
at Frank PR on 0207 693 6999 or email premierinn@frankpr.it

You and Your Wedding magazine survey, February 2010
Sheffield/Barnsley Premier Inn, Maple Road, Tankersley, Barnsley, South Yorkshire, S75 3DL; Swansea North Premier Inn, Upper Forest Way, Swansea Enterprise Park, Morriston, Swansea, SA6 8WB; Wigan (N6, J25) Premier Inn, Warrington Road, Wigan, Lancashire, WN3 6XB; Coventry (M6, Jct 2) Premier Inn, Cross Point Business Park, Gielgud Way, Coventry; Newcastle (Metro Centre) Premier Inn, Derwent Haugh Road, Swalwell, Gateshead NE16 3BL


Terms and conditions for Premier Inn Wedding Package
1. The offer is available on a strictly first-come, first-served basis to couples wishing to be married between 1 November 2010 and 23 December 2010
2. The offer is only available to UK-resident couples aged 18 years and over
3. The Premier Inn wedding package must be requested at least 21 days in advance of the wedding date and requests can only be made online via enquiry@premierinn.com
4. When making a request, the following information must be given:
a. Name
b. Contact telephone number as well as e-mail address
c. Preferred date for booking
d. Preferred site for booking
5. Email notification with a reference number will be sent to you if your request is successful in securing a booking within 48 hours of making your request
6. Following email notification Premier Inn will contact you via telephone to book your package, we will require credit card or debit card details to secure your booking. This offer is non-refundable and bookings are not amendable
7. Evidence of engagement and intention to marry must given in order to be eligible for the wedding package offer. Payment for the wedding license will be accepted as evidence.
8. The wedding package is only available at 5 selected Premier Inn hotels, on selected dates and subject to availability, with two packages available only at each of the 5 hotels: Sheffield/Barnsley Premier Inn, Maple Road, Tankersley, Barnsley, South Yorkshire, S75 3DL; Swansea North Premier Inn, Upper Forest Way, Swansea Enterprise Park, Morriston, Swansea, SA6 8WB; Wigan (N6, J25) Premier Inn, Warrington Road, Wigan, Lancashire, WN3 6XB; Coventry (M6, Jct 2) Premier Inn, Cross Point Business Park, Gielgud Way, Coventry; Newcastle (Metro Centre) Premier Inn, Derwent Haugh Road, Swalwell, Gateshead NE16 3BL
9. Each wedding package will include the following (or items of equivalent value): Asda wedding dress, Asda groom’s suit, 3x boxes of confetti, Asda Extra Special wedding cake, a buffet reception for up to 20 guests at the on-site Taybarns restaurant (with 1 alcoholic beverage for each guest over the age of 18 only.) The Honeymoon package will include the following (or items of equivalent value): two night’s stay at Premier Inn hotel for two people in a double room; main dinner meal with one glass of wine per person (from the on-site Premier Inn or adjacent Taybarns restaurant) for two people on each of the two nights stayed to value of £50 per meal per night, all-you-can-eat breakfast for two people on each on two mornings (from the on-site Premier Inn or adjacent Taybarns restaurant). Plus, complimentary bottle of Asda sparkling wine, box of Roses chocolates, rose petals for the bed, 300g punnet of Asda strawberries, a hamper of The Sanctuary spa treatments, men’s pyjamas and woman’s nightdress from Primark
10. Wedding package must be used before 23 December 2010
11. Premier Inn has the right to amend or withdraw this package without notice
12. This offer cannot be used in conjunction with any other Premier Inn offers
13. Premier Inn cannot accept responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft, destruction, alteration of or unauthorized access to submitted enquiries or enquiries lost, damaged or delayed as a result of server functions, technical issues, virus, bugs or other causes outside Premier Inn’s control
14. Premier Inn reserves the right to disqualify any submitted request if it has reasonable grounds to believe such entry may have breached any of these terms and conditions
15. This package is not available to employees of Whitbread Group plc, Premier Inn, Whitbread Restaurants, or Costa brands, or anyone professionally connected with the promotion

NEWS FROM BEATBULLYING

BEATBULLYING RALLIES WORLD LEADING BRANDS AND COMPANIES TO MARCH FOR CHILDREN’S RIGHTS

Brands and companies stand up to be counted in the first ever online demonstration
Leading bullying prevention charity Beatbullying is joining forces with private sector companies, brands, media, charities and celebrities, to hold the world’s first ever virtual march on www.beatbullying.org/bigmarch
The Big March will be a digital first - a truly groundbreaking collaborative campaign hosted entirely online and culminating at No. 10 where marchers will sign a petition asking Government for help to protect kids from bullying, violence and harassment.
Beatbullying is further encouraging Government to set up a Big March Bullying Commission. It is hoped that the commission will investigate how Government, schools, families and communities can reduce incidents of bullying and give children a life free from violence and harassment.
Companies and brands including Google, TOTAL Little Learners, Robinson Fruit Shoot, Barry M, Piczo, Stardoll, Habbo, Pom Bear, Girlguiding UK, Mumsnet and the National Union of Students and the Metropolitan Police have joined forces with charities Action for Children, Chance UK, Raceonline2012.org and Office of the Children’s Commissioner to allow the Big March to make a stand on their websites.
Media brands such as MTV, Facebook, First News, Bliss magazine, News of the World, Real Radio, Jazzy Media, M&C Saatchi and The Sun have also lent their support, with MediaCom working alongside Beatbullying to liaise with global media owners to secure free advertising space and promote the activity worldwide.
To mark the launch of Anti-Bullying Week (Nov 15) The Big March will see avatars of children, parents, teachers and celebrities march across computer screens, via partner websites, to take a stand against bullying, with tens of thousands of parents, kids, teachers and adults expected to participate.
Pivotal to the campaign is the partnerships which Beatbullying has formed with both private sector companies, brands and third sector organizations, marking the first time the media industry has worked collectively with a charity to persuade Government to address children’s rights.
Companies and brands have allowed marchers to walk across their homepages or have taken their commitment a step further and built interactive content areas on The Big March website. These areas take the form of sponsored tents which host a variety of educational and fun activities promoting children’s wellbeing.
Celebrities and opinion formers as diverse as Beatbullying ambassador Aston Merrygold, Freddie Flintoff, Sir Michael Parkinson, CyberMentors president Professor Tanya Byron, Alesha Dixon and top girl band The Saturdays have joined the ranks of corporate and brands to sign the petition to end bullying.
Separately the Big March Bullying Commission Beatbullying is proposing would spend the next 12 months leading up to 2011’s Big March researching how best to tackle bullying, harassment and violence against children. We hope the commission, made up of Government representatives, university and charity delegates, young victims of bullying, parents and children, will report their recommendations back to Government.
Emma-Jane Cross, CEO of Beatbullying, comments:
“It is absolutely vital for charities such as Beatbullying to constantly seek innovative new ways to engage Government, as well as the public.
“The Big March represents a completely new way to campaign in the 21st century, giving vulnerable children a voice and an opportunity to be heard, as well as an initiation into how to campaign for social change.
“The March will culminate at Number 10 where Beatbullying hopes the petition will be presented virtually to Prime Minister David Cameron by children, teachers, celebrities, charity and industry: an inspirational example of all strands of society working together to eradicate bullying once and for all.
“Essential to this campaign is ensuring that the proposed Big March Bullying Commission continues on the good work begun by all the marchers by continuing to research the best way to tackle bullying over the next 12 months, ready to present their findings back to Government.
“This way the Big March’s legacy will truly be felt by children everywhere – hopefully in the form of legislation which explicitly renders bullying, violence and harassment against the law.”
Richard Allan, Facebook’s Director of European Policy, said:

“Facebook is proud to support Beat Bullying’s Big March by donating advertising impressions to help raise awareness of the event to Facebook users over the next two months.”

With more celebrity, corporate and charity partners set to be announced, as well as further components to the activity, the Big March will see people from across industry, showbusiness, media and the third sector stand together with parents, teachers and young people to fight against bullying and champion the wellbeing and rights of children and young people.
Any company interested in partnering with The Big March should get in contact with Beatbullying to join in.
For more information, a map of the March 'route', interviews, quotes, wristbands, or to take part in the Big March, please contact Frank PR on 020 7693 6999

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Notes to Editors:

About Beatbullying & CyberMentors.org.uk
Beatbullying is the UK’s leading bullying prevention charity. Founded in 1999, Beatbullying empowers young people to lead anti-bullying campaigns in their schools and local communities, and builds the capacity of local communities to sustain the work. Beatbullying has directly and indirectly worked with 700,000+ young people over the last seven years, assisting and supporting young people that are being bullied, re-educating and changing the behaviour of young people that bully and preventing bullying in schools and communities across the UK. CyberMentors.org.uk is a safe, social networking site providing information and support for young people being bullied or cyber bullied. Young people, aged 11-25, are trained as CyberMentors, in schools and online, so that they can offer support to their peers. Encapsulated by cutting-edge technology, it is a safe website where young people can turn to other young people for help and advice. CyberMentors are also supported by trained counsellors, available online if needed. CyberMentors is a Beatbullying project.

Big March partners include:

- JLS official homepage
- The Metropolitan Police
- TOTAL Little Learners
- Robinson Fruit Shoot
- Barry M
- Stardoll
- Piczo
- Habbo
- Girlguiding UK
- Pom Bear
- News of the World
- C4 Battlefront
- The Sun newspaper
- Bliss magazine
- First News
- Children & Young People Now
- MediaCom
- Jazzy Media
- M&C Saatchi
- Euro RSCG KLP
- Frank PR
- Google
- Facebook
- MTV
- Action for Children
- Chance UK
- Office of the Children’s Commissioner
- Raceonline2012.org
- Demos
- Hansard
- Mumsnet

The Big March Bullying Commission Beatbullying is proposing will be made up of Government representatives, university and charity delegates, young victims of bullying, parents and children, and will report its recommendations back to Government as part of 2011’s Big March. It is hoped that the commission will investigate the best means of tackling bullying, violence and harassment against children.
Beatbullying believes, subject to the commission’s findings, that legislation is needed in order to tackle bullying and for children to be given the freedom to live a life free from bullying, violence and harassment.
It should be explicitly against the law to hurt, harass or bully children in schools online. This is what Beatbullying refers to a Schools Safety Bill http://www.beatbullying.org/dox/what-we-do/news-of-the-world.html and a cyber bullying law. These laws would give children protections from bullying and a refuge in the law but also empower headteachers and parents to take swift and decisive action, knowing the law is on their side.

NEWS FROM KIT KAT

KIT KAT® is teaming up with Scouting for Girls to offer fans the chance to have a personal, unique gig experience, using augmented reality - the latest technology craze.

Using a promotional KIT KAT® 4 Finger (on shelf from mid August 2010), users will be able to unlock and view a one-off Scouting for Girls performance simply through their webcam.

Augmented reality is a digital technology that enables users to experience a ‘virtual’ 3D live performance - in this case an exclusive music performance.

Lead vocalist for Scouting for Girls, Roy Stride, says ‘We had a lot of fun making the augmented reality gig film and hope our fans enjoy a fun, new way of interacting with our music.’

A KIT KAT® spokesperson says: ‘It’s fantastic to be the first confectionery brand to use augmented reality on-pack and we’re delighted to be able to be a market leader in this arena. Innovation is really important to KIT KAT® and we hope that our consumers enjoy being able to see this one-off performance from Scouting for Girls.’

To view the gig, via a promotional KIT KAT® 4 Finger, log on to www.kitkat.co.uk/musicbreak, enter the VIP page and hold the special logo on the back of the bar up to your webcam and watch as a 3D hologram of a Scouting for Girls gig materialises in front of your very eyes.

Ends

For further information please contact Frank PR
on 0207 693 6999 or email kitkat@frankpr.it

Notes to editors
• KIT KAT® is the UK’s number 1 biscuit brand
• More than one billion KIT KAT® products are eaten every year in the UK
• 33 KIT KAT® bars are eaten EVERY second!
• KIT KAT® was created in 1935 under the brand name “Rowntree’s Chocolate Crisp”. It changed to KIT KAT® in 1937
Source: Nestle and Superbrands

NEWS FROM ALTON TOWERS

Lucky FOURTEEN
Alton Towers Resort renames new rollercoaster after TH13TEEN deemed too unlucky

The Alton Towers Resort has today renamed it newest ride: FOURTEEN. The Resort bowed to public demand after announcing it would close its ultimate rollercoaster TH13TEEN on Friday 13th August because it was deemed too unlucky. However, bosses are so concerned about tempting fate that rather than simply opening the ride, they have rebranded the coaster, calling it FOURTEEN instead.

For one day only the ride will be known as FOURTEEN to appease fans and all signage has been changed. Staff have all been briefed to avoid using the official name of the ride, and will to refer to it as FOURTEEN for 24 hours. During this time fans will also be able to buy limited edition FOURTEEN ride merchandise at the park.

The Resort announced in July that it would be closing TH13TEEN following research which showed that 30 million Brits* are superstitious and that many would refuse to ride on this year’s only Friday 13th. The decision to reverse the closure came after the Resort was inundated with calls and letters from guests protesting the decision and the creation of several ‘Save TH13TEEN’ groups on Facebook.

Morwenna Angove, Sales and Marketing Director at the Alton Towers Resort said, “We understand that many people were disappointed with the decision to close TH13TEEN and so we have found a solution that will hopefully satisfy fans by allowing them to ride, whilst still ensuring that our more superstitous visitors can still enjoy a day at the park.”

Fans can ride FOURTEEN at the Alton Towers Resort on Friday 13th August 2010.

Friday 13th Stats
• 31.6 Million Brits are superstitious
• Glasgow and Norwich are the most superstitious cities in the UK, Manchester and Sheffield are the least
• Women (74%) are more superstitious than men (50%)
• 1 in 10 of the UK population would not go on a rollercoaster on Friday the 13th
• A third of people (32%) change their behaviour on Friday the 13th for fear of bad luck
• Loss of business due to superstition is estimated to cost the US economy $800-900 million every Friday 13th**.
• Friday 13th is a modern superstition, with the first reference appearing in 1869 and is believed to have come about through a combination of fear around both Friday and the number 13***
• It’s actually statistically safer to drive on Friday 13th because people are preventatively more careful or just stay home****


//ENDS//
For more information please contact the Alton Towers Resort PR team on 0207 693 6999 or email altontowers@frankpr.it
The MERLIN ENTERTAINMENTS GROUP is the leading name in location based, family entertainment, which has seen the most successful and dynamic growth of any company in the sector over the last five years. Europe’s number one, and the world’s second largest visitor attraction operator, Merlin has 62 attractions and 6 hotels in 12 countries, across 3 continents. The company aims to deliver memorable and rewarding experiences to its 38.5 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 14,000 employees. Merlin Entertainments operates the following attractions – SEA LIFE – the world’s No 1 aquarium brand, Madame Tussauds, LEGOLAND, The Merlin Entertainments London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK, Chessington World of Adventures, Heide Park, Underwater Adventures, and Earth Explorer.
Notes to editors:
*The survey was carried out online by Tickbox.net/Opinion Matters between 15th-19th July and used a nationally representative sample of 1,111 UK adults aged 16+.
**Based on Ng, T, Chong, T & Du, X. (2010). The Value of Superstitions. Journal of Economic Psychology, 31, 293-309.
*** http://en.wikipedia.org/wiki/Friday_the_13th
**** According to a report by the Dutch Institute of Statistics, June 2008 as reported by Reuters http://www.reuters.com/article/idUSHER25778420080612

NEWS FROM ROWNTREE'S RANDOMS

Jedward make the world a more ‘random’ place

Taking a break from their Irish tour, X-Factor’s most ‘deadly’ duo, John and Edwards Grimes have today launched the ROWNTREE’S RANDOMS® ‘Foamy Gnome on the Roam’ tour, a summer tour that will see a giant Foamy Gnome hot-air balloon flying around the UK, bringing random events to different locations.

Fresh from the launch of their new album ‘Planet Jedward’, the twins have joined forces with the makers ROWNTREE’S RANDOMS® to inject their unique and energetic ‘randomness’ into the tour, which will see a series of random events hit Brighton, Birmingham and Manchester. Inspired by the success of the limited edition Foamy Gnome which appeared in pack earlier this year, Jedward also launched the bespoke hot air balloon which will travel the length and breadth of the country.

John said; “It’s been a crazy few months for us but launching the ‘Foamy Gnome on the Roam’ tour is by far the most random thing we’ve ever done! We’re massive fans of the sweets and are now desperate for ROWNTREE’S® to consider making our quiffs into one of the hundreds of sweet shapes!” Edward added; “Yeah, sweets shaped like our hair would be awesome! Remember to look out for the Foamy Gnome balloon jet-setting around in the sky in August – you can’t really miss it.”

Adding some extra light-hearted entertainment to the launch, the Dublin-born 18 year-olds have also performed in-front of the camera, recording an online video featuring the Foamy Gnome and other random characters to promote the events.

Louise Barrett, Brand Manager at Nestlé (the maker of ROWNTREE’S®) said, “We’re on a mission to make the world a more random place this summer and thought Jedward would be the perfect ambassadors for that! We can’t wait to see the reaction of the nation when a giant Foamy Gnome hot-air balloon is travelling through the sky and hope our random events will encourage you to let your random side out® this summer!”

With the first of three random events taking place on Brighton seafront this Saturday (14th August), you can keep up to date with all the latest information on the Foamy Gnome and his travels by logging on and joining up to the ROWNTREE’S RANDOMS ® facebook group, http://www.facebook.com/rowntrees.randoms
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Contact
For more information, please call Frank PR on 020 7693 6999 or email rowntrees@frankpr.it

Notes to Editors

ROWNTREE’S RANDOMS ®
Available from all good supermarkets and confectioners in 50g bags, with an RRP of 41p
ROWNTREE’S RANDOMS ® join other members of the ROWNTREE’s family including Fruit Pastilles, Fruit Gums, Jelly Tots and Tooty Frooties
The ROWNTREE’S RANDOMS® 195g sharing pack, with an RRP of £1.45 will be available in store from 25th August, featuring 10 new shapes

NEWS FROM ALTON TOWERS

ALTON TOWERS RESORT TO CLOSE NEW RIDE TH13TEEN ON FRIDAY 13th DUE TO BRITS SUPERSTITIOUS WAYS

The Alton Towers Resort has confirmed it will not be running new ride TH13TEEN on Friday 13th August. The decision follows in-depth research which found that over 30 million Brits* consider themselves superstitious and that one in three will change their behaviour on Friday 13th August for fear of bad luck. As a result, the Alton Towers Resort has made the unexpected decision to temporarily close the ride as they fear that a large proportion of visitors will not feel comfortable riding a rollercoaster named after the number 13 on what many feel is the nation’s unluckiest day.

According to the research, which was undertaken in conjunction with superstition expert Professor Bruce Hood from the University of Bristol, a surprising two thirds (64%) of people in the UK are superstitious – with the majority of superstitions based around bad luck. Nine out of ten people admitted to acting on these fears and a quarter (one in four) believe that Friday 13th is unlucky. Such precautions are not as trivial as they may seem, with loss of business due to superstition estimated to cost the US economy $800-900 million every Friday 13th**.

As a result, the Alton Towers Resort has decided to take the controversial step of closing TH13TEEN for the day on Friday 13th August – the first time the theme park has chosen to close a ride. TH13TEEN, which opened in March 2010, is the UK’s first ‘free-fall drop’ coaster and is based on the discovery of an unearthed crypt. Built on an ancient burial site, TH13TEEN takes riders on a gruelling journey through the Dark Forest where they face a battle with the unknown.

According to Professor Hood, the author of “SuperSense: From Superstition to Religion - The Brain Science of Belief,” these findings are not surprising. He said, “There is little evidence that superstitions have declined over the past 10 years and indeed recent studies show they increase in times of economic recession. People don’t like to tempt fate.”

Morwenna Angove, Sales and Marketing Director at the Alton Towers Resort said, “Our research has revealed that Brits are a seriously superstitious bunch and as our latest ride is named after the unluckiest of numbers, we’ve taken the decision to close that ride on Friday 13th to reassure our visitors. The rest of the Alton Towers Resort will, of course, be open for business as usual for braver guests! THI3TEEN may be the most technologically advanced rollercoaster in the UK but guests can still enjoy our other famous rides such as Nemesis and Oblivion, as well as our fun family attractions and amazing entertainment.”


Research Stats
• 31.6 Million Brits are superstitious
• 1 in 10 of the UK population would not go on a rollercoaster on Friday the 13th
• A third of people (32%) change their behaviour on Friday the 13th for fear of bad luck
• Most popular superstitious beliefs:
- Breaking a mirror is a bad omen (61%)
- Walking under a ladder is bad luck (59%)
- Touching wood makes something come true (45%)
• 16-34 year olds are the most superstitious age group with 73% considering themselves to be superstitious compared to 58% of 45-54 year olds.
• 64% of people believe in superstitions
• Glasgow and Norwich are the most superstitious cities in the UK, Manchester and Sheffield are the least
• Women (74%) are more superstitious than men (50%)
• 49% of people do not know where their superstitions originate from

//ENDS//

For more information please contact the Alton Towers Resort PR team on 0207 693 6999 or email altontowers@frankpr.it
The MERLIN ENTERTAINMENTS GROUP is the leading name in location based, family entertainment, which has seen the most successful and dynamic growth of any company in the sector over the last five years. Europe’s number one, and the world’s second largest visitor attraction operator, Merlin has 62 attractions and 6 hotels in 12 countries, across 3 continents. The company aims to deliver memorable and rewarding experiences to its 38.5 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 14,000 employees. Merlin Entertainments operates the following attractions – SEA LIFE – the world’s No 1 aquarium brand, Madame Tussauds, LEGOLAND, The Merlin Entertainments London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK, Chessington World of Adventures, Heide Park, Underwater Adventures, and Earth Explorer.
Notes to editors:
The survey was carried out online by Tickbox.net/Opinion Matters between 15th-19th July and used a nationally representative sample of 1,111 UK adults aged 16+.
* Statistic derived from Office for National Statistics data. UK adult population equals (49,433,600). 64% of UK adults are superstitious. 64% of 49,433,600 equals 31,637,504 UK adults.
http://www.statistics.gov.uk/cci/nugget.asp?id=6
**Based on Ng, T, Chong, T & Du, X. (2010). The Value of Superstitions. Journal of Economic Psychology, 31, 293-309.

NEWS FROM EMMI UK

Emmi FanMan Rescues Underground Commuters

- Fan-tastic Superhero cools hundreds on the sweltering Tube -

Following on from the government’s recent announcement that the budget to cool Tube carriages on the London Underground has been slashed by £10m, Emmi, the Swiss Dairy Group, have decided to take matters in to their own hands.

Commuters are set to receive some welcome relief from the excruciating heat of the London underground from an unexpected hero. The Emmi FanMan, a six-foot fan-wielding super-hero, uses state of the art technology to blast those around him with a refreshing jet of cool air and is preparing to use his powers for the good of London’s commuters.

The FanMan, who gets his name from his eye-catching super hero outfit and his cooling powers, will be riding the tube and visiting offices in London over the next couple of days. Fans of the Emmi FanMan can follow his movements at emmifanman.com and even request his presence on your tube line or in your office via his Twitter @EmmiUKLtd and Facebook Page facebook.com/EmmiUKLtd.

Emmi FanMan gave this statement:

“I’m just someone who wanted to make a difference. In a world where heat exhaustion, dehydration and profuse sweating are rife I knew I couldn’t just standby and watch any longer. Commuting is an exhausting business but coupled with the crippling heat of a packed tube carriage it becomes unbearable. I’m there for people in their time of need.”

Julie Plant, Managing Director of Emmi, said:

“With this summer expected to be one of the hottest since records began and no sign of plans to install air conditioning units, we felt it was time someone took a stand. Our job is to provide a refreshing lift for people and when we met FanMan we realised what good he could do and began planning who we could help with his powers.”

In previous years, tests in some carriages have shown that during the summer temperatures have exceeded 35 °C – which would make the network officially unfit for transporting cattle. Conventional air-conditioning units have been ruled out on many of the deeper train lines for the time being, so until then there is FanMan.

FanMan’s helpers will also be handing out ice cold Emmi Caffe Latte at several station entrances across the capital. Emmi Caffe Latte is a cool and refreshing iced coffee drink that is the ultimate cold on-the-go refreshment. It comes in a convenient re-sealable cup and can be enjoyed any time of day as a light refreshing drink.

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High-res images can be downloaded from here: http://www.box.net/shared/b2kyeh26kr (5MB only)

For more information, interviews, high-res images please contact the Emmi Fan Man’s publicity agents: FanMantotherescue@frankpr.it


0207 693 7490
0207 693 6999

Notes to Editors:
About Emmi
Lucerne-based dairy group Emmi is the leading Swiss company for cheese and fresh products. Innovations, gains in market share and acquisitions have contributed to several years of sustained growth both in Switzerland and in international markets. In 2009, Emmi posted operating income (sales) of around CHF 2.620 billion and employed a total of 3,500 people (full-time equivalents) in Switzerland, Europe and North America.