Monday, 17 March 2008

News from Honey Monster

Honey Monster has breakfast ‘rapped’ up

One of TV’s best-loved ad characters is back! After years away from the silver screen, Honey Monster makes a welcome return and is back bigger and better than ever before.

Fronting a new £3.2m multimedia campaign, the new TV ad launches on 10th March for Honey Monster Foods’ Sugar Puffs, Honey waffles and Honey Meltz range of breakfast cereals.

Remaining true to the tradition of him being a fun character that families everywhere would love to have at their breakfast tables, the ad features Honey Monster and his housemate performing a rap-like ditty inspired by their favourite cereal. Their little ritual ends with the tagline ‘Feed the fun’, and is set to achieve talkability with people up and down the country trying to sing along.

So next time you’re tucking in to a bowl of Sugar Puffs, Honey Waffles or Honey Meltz cereals, enjoy the wholesome goodness and delicious taste while singing Honey Monster’s mad song:

“Sugar Puffs, Sugar Puffs HUP!
Honey coated puffs in a milky bath
Put ‘em in your mouth and they make you laugh
Kept in the cupboard taken out for breakfast
Spoon’s best friend and the fridge’s favourite
Huff! Puff! Huff-puff!
Huff! Puff! Huff-puff!
Wheaty chums that settle in transit
Golden pips of a sunshine princess”


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