Thursday, 22 January 2009


Alton Towers SEAS the future!

Alton Towers Resort announces £4 million SEA LIFE investment

The first major sections of a new SEA LIFE attraction arrived at the Alton Towers Resort yesterday. A 10 metre long acrylic ‘walk-through’ tunnel was delivered to the park while tropical and ambient fish including several species of shark are currently being held in Weymouth before being transferred to the resort.

The aquarium, called Sharkbait Reef by SEA LIFE, is scheduled to open on Saturday 28th March. It will be located in the Mutiny Bay area of the theme park, and alike the land surrounding it, will also be pirate themed, enabling guests to explore an underwater ship wreck and enjoy a touching pool.

Creating at least 25 new jobs, and representing an investment of £4 million, the Resort is confident the new attraction will be a successful addition to the fantastic range of rides and attractions already on offer at the Resort. Entrance will be included in the theme park admission price – which has not increased from last year*.

Morwenna Angove, Sales and Marketing Director for the Alton Towers Resort said:

‘We’re delighted to welcome the arrival of our new tunnel and ocean tank. Sharkbait Reef by SEA LIFE will be the 30th SEA LIFE attraction worldwide and will contain up to 300 species within over 1 million litres of water! We’re confident the attraction will delight our family audience, giving them an underwater adventure with the additional twist created through our exceptional pirate theming.

Research indicators show people aren't going abroad as much because of what is going on in the economy, but people will still want to go out with their family.

We think we are ideally placed for that."


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