Wednesday, 14 January 2009


Sensational Crisps from Walkers:

New Year, New Look, New Flavours,

Black is definitely the new white for 2009, with the New Year bringing an eye-catching new look to Walkers Sensations, as well as some great new flavours, all made from real ingredients.

The chic new pack design in striking, lustrous black adds a touch of sophistication to pre-dinner party nibbles and will cement your perfect hostess status - as well as making it easier to spot them in the supermarket rush!

Whatever the occasion, new and improved Walkers Sensations are the perfect sharing snack, and with two new additional crisp flavours: Southern Style Barbecue and Buffalo Mozzarella & Herbs adding to the existing line up, there is a sensational flavour to suit every taste.

All of the Walkers Sensations range are made from real ingredients, and now contain no artificial sweeteners, no MSG, no preservatives and no artificial colours resulting in the all-round perfect snack, whether you’re partying with friends or family or just enjoying a cosy evening in.

- Notes to Editors -

• The new packs will be on shelves from the beginning of February 2009; RRP - 53p for 40g and £1.49 for 160g

• Full range of Sensations potato crisps: Thai Sweet Chilli, Balsamic Vinegar & Caramelized Onion, Oriental Red Curry, Buffalo Mozzarella & Herbs, Southern Style Barbecue, Roasted Chicken & Thyme and Vintage Cheddar & Onion Chutney

• Full range of Sensations Snack products: Lime & Coriander Chutney flavour Poppadoms, Peking Spare Rib Oriental Cracker snacks

• Launched in 2002 as the "Posh" crisp from Walkers, Walkers Sensations soon became a huge hit with consumers in Britain. Known for their great taste, Walkers Sensations are seasoned in a unique way, meaning you get a fantastic flavour experience every time

1 comment:

voodoo said...

It's great that the Sensation's range will contain no MSG and other artificial preservatives,
but when will the time come when this is the case for all Walkers products? Especially the MSG.