SPICE UP YOUR LOAF WITH HOVIS WHOLEMEAL
Emma Bunton Launches the Hovis Wholemeal Challenge
This January, Hovis will be kick-starting the national health drive by teaming up with former Spice Girl Emma Bunton to launch the Hovis Wholemeal Challenge. Rather than recommending a diet overhaul, Hovis will be encouraging the nation to take simple steps towards being healthier in the New Year, persuading the British public to switch from white bread to Hovis Wholemeal from January 5th 2009.
Having recently made the switch herself, Emma Bunton has been brought in to face the campaign and will be launching the Challenge by targeting the nation’s unhealthiest eaters in ‘greasy spoon’ cafes. Cafes across the UK will be invited to try the challenge for two weeks in January, with the aim of getting them to commit to making a permanent switch to Hovis Wholemeal.
For those people who make the switch and don’t feel healthier after two weeks, Hovis will be offering a money-back guarantee.