NEWS FROM BRYLCREEM

Brylcreem Launches Sharp New Range

Brylcreem, the UK’s best known male hairstyling brand, is set to unveil a major relaunch with performance and style at the core of every product. The brand has also made its first significant change to their iconic logo for the first time in years.

Supported by a multimillion pound through-the-line marketing campaign, the new formulation Brylcreem range has been restyled with a clean, classic and timelessly sharp look. On shelf in September/October 2009, the 10 products boast stylish and unique new packaging and simple no-nonsense language to help guys cut through the waffle that can appear on styling products.

The new range includes three brand new offerings – including Brylcreem Cream, a unique offering for the market: a multipurpose styling product that has been created to give a strong, invisible and truly re-mouldable hold.

Margaret Jobling, Marketing Director for Sara Lee Household & Body Care UK Ltd comments: “The relaunch of Brylcreem shows our commitment to understanding the changing grooming needs of the male consumer. Brylcreem celebrated its 80th Birthday last year and is constantly adapting to provide British men with confidence, quality and a tailored style. With 80 years of experience in male grooming, Brylcreem continues to perform, moving from strength to strength and taking the style of men seriously.”

New product offerings:

Cream – new multipurpose styling product has been created to give a strong and re-mouldable hold. Unlike other products, it is neither glossy nor matt, but a smooth cream that leaves hair with an invisible hold.

Clay – offers a strong hold with a very matt finish. The product adds heavy texture and is great for roughing up to create a choppy style.

Extreme Gel – delivers Brylcreem’s hardest ever hold so hair won’t budge all day.

The new Brylcreem range also includes

Gels:

Strong Gel – tough and durable, Brylcreem Strong gel is as dependable as it always has been. It has everything you need from a gel and will hold hair for up to 24hrs

Wet Gel – delivers everything that you would expect from a good strong gel and is also specially formulated to give hair a shiny wet look

Gel Cream – is a fluid white cream that will tame and smarten the most unmanageable hair with a light, natural hold

Brylcreem pots:

Wax – a classic strong hold wax that is perfect to add texture and a light shine to short hair

Gel Wax – spreads like a gel and holds like a wax, perfect to add light definition to short hair

Classic Products:

Brylcreem Original – the product that has been styling men since 1928. It leaves a light, glossy hold and looks great on short sharp, masculine styles. Available in 150ml & 250ml variants and an Anti Dandruff formulation


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For further information please call Frank PR on Tel: 020 7693 6999 or email brylcreemteam@frankpr.it



Notes to Editors:


The range is available nationwide in Tesco, Boots and all other good high street and grocery retailers from September/October 2009 and is priced from RRP £3.49


Alternate stockist details available on 01753 508123.