NEWS FROM PREMIER INN

‘PREMIER OFFERS’ LAUNCHED -
JUST £29 FOR A SIZZLING SUMMER BREAK

The UK’s largest budget hotel chain Premier Inn today launches ‘Premier Offers’, a special summer campaign offering hotel rooms from just £29 per room per night – and in MORE locations than any other UK hotel chain.

Guests can book fantastic great value family rooms, sleeping up to a family of four, from just £29 per room per night at www.premierinn.com

With 577 hotels nationwide, Premier Inn is in more locations than any other hotel chain in the UK. What’s more, guests can also take advantage of the All You Can Eat Premier Breakfast where children under 16 can eat for free! There are great value Two for One and Kids go Free deals on 800 top family attractions including theme parks, museums and aquariums with every room booked as part of its Great Days Out scheme.

By listening to the needs of its customers, Premier Inn has identified a new category of customers who want to book in advance to secure the best deals during the summer holidays. ‘Premier Offers’ has been created to meet this demand and cement Premier Inn’s value for money credentials.

The ‘Premier Offers’ summer holiday campaign can be booked from now via the premierinn.com website and runs until 6 September. Some 250,000 rooms will be available for customers who book 21 days ahead, with prices starting from just £29 per room per night.

Managing Director of Premier Inn Patrick Dempsey says, ‘Premier Offers’ is ideal for people who want to book ahead to secure a great value summer holiday break, whether it be a few days away with the family or time to visit friends. We want to give people the opportunity to enjoy their summer holidays in the UK’s best value budget hotel chain.’

Why not take the opportunity to enjoy a great value break and visit www.premierinn.com to book.

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For further information please contact:
Frank PR on 0207 693 6999 or e-mail premierinn@frankpr.it

Notes to editors:

About Premier Inn…

Premier Inn, is the UK’s largest and fastest-growing hotel brand with 577 budget hotels and more than 40,000 rooms across the UK. Premier Inn bedrooms feature an en-suite bathroom, TV, and internet access for business guests. Premier Inn offers customers a ‘Good Night Guarantee’ of a good quality room, comfortable surroundings and friendly service, which is unique amongst Britain’s leading hotel chains.

Premier Inn was the first Britain-wide hotel group to sign up with national tourist board VisitBritain; this means Premier Inn is now part of a new quality assessment scheme, specially created for budget accommodation.

Premier Inn has won the following awards:

• Best Budget Hotel at the Business Traveller Awards 2008
• Leading Economy brand in the JD Power European Economy Hotel Guest Satisfaction Survey 2008
• Most improved brand by the BDRC British Hotel Guest Survey 2008.
• Winner of the HolidayCheck Awards 2008
• Best Business Hotel Chain at the Business Travel World Awards 2008 and 2009
• Hotel and Leisure Award at the Customer satisfaction awards run by the Institute of Customer service.
• For more information or to book a room at Premier Inn please visit www.premierinn.com