Setanta’s acclaimed ‘Commentweeter’ continues for England match
Setanta also adds touchline touchline reports to Twitter commentary for World Cup Qualifier
Due to the success of Setanta Sport’s pioneering Twitter commentary of the FA Cup Final last weekend, the broadcaster has not only decided to continue the practice for this Saturday’s England fixture against Kazakhstan, but is extending it’s coverage by posting the ‘tweets’ of it’s touchline reporter throughout the game.
Jon Champion, who has been commentating on live football for over 20 years, will be posting on his Twitter feed at the same time he leads the match commentary from Almaty on Setanta Sports 1. He’ll also be using the micro-blogging site to post preview comments and interact with users in the days leading up to the match, where England will attempt to keep up their World Cup qualifier winning streak. In addition, Setanta’s touchline reporter, Dan Roan, will also be tweeting from the match, taking fans closer to the action with pitchside and tunnel gossip.
The Twitter commentary, which can be followed at www.twitter.com/commentweeter, is now a key component of Setanta’s coverage, which seeks to combine traditional TV match coverage with modern social media technology. Dan Roan’s touchline and tunnel twitter feed can be followed at www.twitter.com/Touchntunnel
Jon Champion said: “When we decided to ‘Commentweet’ we were not sure how the experiment would work out. Fans embraced it for the Cup Final with even greater enthusiasm than we imagined and that’s why we are keeping it up for Saturday’s England match. As a commentator, it has always been my desire to enhance the enjoyment and understanding of fans before, during and after a match. I’m really excited to be able to continue the new dialogue we started last weekend.”
Timothy Ryan, Setanta Marketing Director, said: “Getting John to ‘Commentweet’ was a leap into the unknown for us and we are really pleased to see that it paid off. In this day and age, people like to be able to access media on their own terms in their own time and sports broadcasting needs to evolve to make that happen. Using Twitter for match commentary creates a new kind of interactive way for fans to enjoy the game and with Dan Roan’s touchline gossip taking fans closer to the action than ever before, we’ll be giving fans all the important news as it happens.”
Jon Champion’s Twitter commentary is available free to all users of Twitter at www.twitter.com/commentweeter. Dan Roan’s can be followed at www.twitter.com/Touchntunnel
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Notes to editors:
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