NEWS FROM ALTON TOWERS

Battle of the Bulge

Alton Towers Resort bans tight trunks after scorcher of a weekend

After a sudden increase in temperature over the weekend, team members at the Alton Towers Resort noticed that a number of men visiting the waterpark were wearing tight swimming attire more suited to Spain than Staffordshire. To prevent embarrassment amongst fellow members of the public and to maintain the family friendly atmosphere at the Resort, bosses have taken the extreme measure of banning these tight trunks, which are favoured by celebrities such as Ronaldo and Rod Stewart, from their popular water park located within the Splash Landings Hotel.

While women may hail the return of the skimpy bathers, the style itself is not deemed public or family friendly, and therefore the UK’s No 1 Resort is requesting that male swimmers wear more appropriate styles such as boardshorts. The Resort is also considering introducing mandatory bikini waxing for men, in a bid to prevent unsightly hair from being on display, should the heatwave continue

Morwenna Angove, Sales and Marketing Director for the Alton Towers Resort said “Our Waterpark team observed an increase in the number of men wearing tighter trunk style swimwear whilst enjoying the tropical temperatures at the Alton Towers Resort waterpark. We feel this small brief style is not appropriate for a family venue so we are advising male bathers to wear more protective swimwear such as shorts. We are also looking into offering complimentary male waxing, which will ensure preserve the dignity of all our guests.”

The Alton Towers Resort, part of the Merlin Entertainments Group, is home to the UK's best loved theme park with 2 hotels, a waterpark, a spa, an extraordinary golf course, and nineteenth century gothic towers. It is located in 500 acres of Staffordshire countryside and offers a unique combination of rides and attractions for all ages, from soft play areas for tiny toddlers to ground-breaking, world-first adrenalin inducing rollercoaster rides.
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For further information please contact:

Frank PR
Tel: 020 7693 6999
altontowers@frankpr.it

Notes to editors:

o Alton Towers Theme Park voted Consumers Favourite UK Theme Park Attraction – British Travel Awards 2007

o THE MERLIN ENTERTAINMENTS GROUP is the leading name in location based, family entertainment, which has seen the most successful and dynamic growth of any company in the sector over the last five years. The world’s second biggest visitor attraction operator, Merlin operates 58 attractions and 6 hotels in 12 countries, and on 3 continents around the world. Merlin aims to deliver memorable and rewarding experiences to its 33 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and 13000 employees. Merlin Entertainments operates the following attractions – Madame Tussauds, SEA LIFE, LEGOLAND, The London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers, Warwick Castle, Thorpe Park, Chessington World of Adventures, Earth Explorer and The Pepsi Globe. Merlin is owned by The Blackstone Group, the global investment and advisory firm.