Wednesday, 26 August 2009


The ROWNTREE’S RANDOMS® World Bog Snorkelling Championship 2009

A tiny village in Wales is set to be inundated with visitors from across the globe over the August bank holiday, as participants prepare to dive into the unknown at the World Bog Snorkelling Championship 2009, sponsored by ROWNTREE’S RANDOMS®.

After 25 years of cultivating the muddiest bog in the UK, the dirtiest water sport of the year will descend upon Llanwrtyd Wells in Wales from 11am on Monday 31st August. The ROWNTREE’S RANDOMS® World Bog Snorkelling Championship marks the launch of the newest sweet from ROWNTREE’S and looks set to ensure that daredevils from across the world have a ‘bog-tastic’ bank holiday!

Not for the faint-hearted, the ROWNTREE’S RANDOMS® World Bog Snorkelling Championship will involve two 60 yard trenches, dug deep into a peat bog. Each contestant will ‘swim’ two lengths (120 yards) of the bog, using a non-recognised swimming stroke armed with only a pair of ‘bog-gles’, flippers and a snorkel in a bid to finish first. Up to 200 fearless competitors will be fighting it out over the 120 yards to be crowned:

· Fastest male

· Fastest female

· Fastest local

· Fastest junior

· Fastest local junior

· Best fancy dress – taking to the swamp in the craziest attire imaginable!

The ROWNTREE’S RANDOMS® World Bog Snorkelling Championship is open to anyone over the age of 14 who is brave enough to ‘let their random side out’ and immerse themselves in the bog to take on the World Record which was last broken in 2007 when Joanne Pitchforth recorded a ‘bog-tastic’ time of one minute 35.18 seconds.

Cheryl Allen, ROWNTREE’S® Brand Manager said “We’re looking forward to seeing as many people as possible letting their random side out™ this bank holiday and hope this year’s ROWNTREE’S RANDOMS® World Bog Snorkelling Championship will be the most successful ever! This is the second in a selection of wonderfully random events ROWNTREE’S RANDOMS® is sponsoring, so keep an eye out for the next one later this year.”

Sheelagh Tomkins, organiser of the World Bog Snorkelling Championship said “This event attracts a range of characters looking for a real laugh this summer. We are delighted that Rowntree’s Randoms® is on board and anticipate that this is going to be the funniest – and messiest year yet! If you would like to enter simply log on to , search for World Bog Snorkelling and click register.”

For more information on the ROWNTREE’S RANDOMS® World Bog Snorkelling Championship go to and search for World Bog Snorkelling.



For more information, please call Frank PR on 020 7693 6999 or email

Notes to Editors

The ROWNTREE’S RANDOMS ® World Bog Snorkelling Championship

ROWNTREE’S RANDOMS ® is the confirmed title sponsor for the 2009 ROWNTREE’S RANDOMS® World Bog Snorkelling Championship, taking place on 31st August near Llanwrtyd Wells in Wales.


Available from all good supermarkets and confectioners in 50g bags, with an RRP of 39p

ROWNTREE’S RANDOMS® join other members of the ROWNTREE’s family including Fruit Pastilles, Fruit Gums, Jelly Tots and Tooty Frooties


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