Wednesday, 26 August 2009

NEWS FROM FILA



Fila give The Firm an Iconic Fashion Edge

Italian sportswear brand Fila has re-released the legendary Terrinda tracksuit, which features extensively in the upcoming Nick Love remake of the 1989 cult film, The Firm. The inclusion of Terrinda within The Firm celebrates the history of a true iconic sportswear brand that was adopted by the 80’s casual culture, and introduces it to a new audience of future Fila collectors.


“The Terrinda was, and still is, the last word in elite casual sports wear – to make The Firm without key characters wearing Terrindas would be criminal.”
Nick Love

Seen as the Holy Grail for Fila collectors, original Terrinda pieces regularly command over £1,000 on eBay – but the special edition 2009 Fila release will be available at the original 1982 price of £150. This re-release comes after three years of behind the scenes work by Fila’s design team to recreate the original unique fabric, ensuring utter authenticity to the brand heritage. The Terrinda release also allows new Fila fans to become collectors by grabbing a slice of fashion history.

The Firm is focused on the UK football casual culture of the 80’s, where rival gangs, known as firms, and their members described as ‘casuals’, wore brightly coloured sportswear and designer clothing as uniforms. The plot centres on an aspiring casual, who gets drawn into the charismatic but dangerous world of the firm's leader. Paul Anderson and Calum MacNab feature in the film (both previously starred in The Football Factory) along with upcoming actor Daniel Mays (who recently appeared in Shifty). The Firm is out for general release nationwide in September 2009.

For all PR enquiries, samples and high res images contact
Frank PR on 0207 693 6999 or filateam@frankpr.it


Notes to the editor:

The Firm official release 25th September 2009

www.thefirm84.com

No comments: