NEWS FROM DISNEY XD

The World’s Biggest Keepy-Uppy

Disney XD sets its sights on World record for largest number of people taking part in a video game

London: Hundreds of kids will (today) come together to form a giant ‘human joystick’ in an attempt to set a new world record with the biggest ever game of virtual keepy-uppy. The challenge is part of the launch of Disney XD, the UK’s first primarily boy-focused TV channel for kids, which debuts in the UK on 31st August.

Former England and Liverpool football star and gaming fan, Jamie Redknapp, is leading the bid to enter the Guinness Book of World Records.

The game uses cutting edge motion sensor technology and will see kids from across the country collectively heading a virtual football for as long as possible without it dropping.

Set at the Parklife site on Oxford Street, a giant television screen and live detection webcam will be connected to a series of computers that will track each kid’s movement. The crowd’s collective actions will control a single game character and hopefully keep a header-rally going.

As a first in the field, Guinness World Records will be at the event to monitor the attempt and award the World Record certificate if they are successful!

Jamie Redknapp, says: “I’m really pleased to be involved in this activity – it’s so important that kids get the opportunity to experience new things and being part of setting a World Record is a great achievement!”

Jonathan Boseley, Vice President, Programming for Disney XD comments: “We’re really excited to add a World Record attempt in video gaming to our series of challenges designed to inspire kids to get them to try new activities. Gaming is a huge part of the lives of our audience – blend that with football and an opportunity to set a record and you have the perfect combination.”

Jamie’s challenge is the latest in a series which Disney XD is setting for UK personalities to help inspire kids to try new activities. It follows an impromptu dance extravaganza with Britain’s Got Talent winners, Diversity, and champion skateboarder Pete King’s bid to ‘Skate Britain’ in just 5 days.

The new channel will be home to an array of action packed programmes including new live action series Aaron Stone and Zeke & Luther, Disney’s number one animated hit* “Phineas and Ferb,” the UK’s most watched kids’ programme of 2008** “Suite Life of Zack and Cody”, and Marvel’s brand new animated series, “Iron Man: Armoured Adventures.”

DisneyXD.co.uk is launching alongside the Disney XD channel – a fun online site providing a whole host of games and exclusive video clips.

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For further information please contact Frank PR
on 0207 693 6999 or e-mail Disney@frankpr.it

Notes to Editors:

About Disney XD:

Disney XD is a new TV channel and multi-platform brand that showcases a compelling mix of live action and animated programming for kids aged 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humour. Disney XD branded content spans television, online and VOD platforms. The programming line-up includes series, movies and short-form content.

Disney XD Series Synopses

“Aaron Stone” is an original live-action, single camera adventure series about Charlie Landers, a teenager who's enlisted to become the real-life version of a crime-fighting online game character. Starring are Kelly Blatz, David Lambert, JP Manoux (“ER”, Disney Channel's “The Emperor's New School” and “Phil of the Future”) and Tania Gunadi (Disney Channel's “Pixel Perfect” and “Go Figure”). The creator and executive producer is Bruce Kalish (Disney Channel's “The Famous Jett Jackson”) and executive producer is Suzanne French (“Overruled!” and “Life with Derek”).

“Phineas and Ferb” is a 2D animated comedy that tells the story of ingenious Phineas Flynn and his resourceful stepbrother, Ferb Fletcher, who happily set out to conquer boredom and make every day of their summer vacation count. Throughout the escapades, they're accompanied by Perry the Platypus, who has a double life as suave secret Agent P and who battles the evil Dr. Doofenshmirtz to save the world. It was created and is executive-produced by Dan Povenmire (“Family Guy”) and Jeff “Swampy” Marsh (“Rocko's Modern Life”, “The Simpsons”) and is a production of Walt Disney Television Animation.

“Suite Life of Zack and Cody” is a live-action comedy series tracks the antics of twin 14-year-old boys, Zack and Cody, whose single mom Carey gets a job as headlining singer at an upscale hotel in Boston and, as part of her contract, an upper floor suite where they all live. The series was created and is executive-produced by Danny Kallis (“Who’s the Boss?”, “Smart Guy”).
“Kid vs. Kat” is an animated comedy series about a space alien disguised as a cat and stranded on Earth. When a boy named Coop Burtonburger's spoiled little sister, Millie, discovers the cat and brings him home, chaos ensues. The series was created by Rob Boutilier and is produced by Studio B Productions.

“Iron Man:Armoured Adventures” is a 3D CGI animated series based on the Marvel Comics' superhero Iron Man. The series follows the adventures of teenage child prodigy Tony Stark, and his alter ego of Iron Man, as he uses his technological inventions to stop villains such as Mandarin, Mr. Fix, and Iron Monger. The series is story edited by Christopher Yost, who also worked on “Wolverine” and the “X-Men”, and numerous other Marvel Animation projects.

“Zeke and Luther” live action comedy series about two 15 year old best friends who will stop at nothing to become world famous skateboarders.