NEWS FROM BLACKBERRY

BLACKBERRY SMARTPHONES BECOME THE HANDBAG ESSENTIAL FOR LONDON FASHION WEEK
New app from Viigo gives users access to official catwalk schedule, designer biographies, live news reports and Twitter streams on BlackBerry smartphones

One of the most anticipated events on the global fashion calendar, London Fashion Week, is this year being brought to visitors for the first time on BlackBerry® smartphones. As the official handset of London Fashion Week, BlackBerry smartphones are enabling the world’s fashionistas to access the catwalk schedule to ensure they know where to be and when, by simply downloading the London Fashion Week application by Viigo from www.londonfashionweek.co.uk/blackberry.

The bespoke application, developed by Viigo for the British Fashion Council, allows visitors to create their own personalised schedule, receive live updates if shows are running late and access official content from the London Fashion Week website whenever they need it, wherever they are.

The application also provides BlackBerry users inside access to designer information and biographies, LFW news and photo galleries, along with recommendations of the hottest restaurants, bars, clubs and hotels in town!

All BlackBerry smartphone users need to do is visit www.londonfashionweek.co.uk/blackberry and download the application. Not only will they find the catwalk schedule, the news and the photos but also the live LFW twitter streams and RSS feeds from all the top fashion websites.

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For further information please contact:

Frank PR on blackberry@frankpr.it or 020 7693 6999

Gemma Ebelis or Kitty McGee @ the British Fashion Council on 020 7759 1999 or
gemma.ebelis@britishfashioncouncil.com / kitty.mcgee@britishfashioncouncil.com