Monday, 28 September 2009


Hovis launches new range of Morning Goods

With today’s demanding lifestyles, it’s important to start the day with a nutritious breakfast - but finding something quick yet tasty that all the family enjoy can often be difficult. With this in mind, Hovis has today announced that it will be introducing a brand new, delicious range of ‘toasting’ products to its existing portfolio, including crumpets, pancakes, muffins and teacakes.

Research shows that 22% of the nation skips their morning meal*, yet a good breakfast provides an essential start to the day:

• Eating breakfast raises energy levels and can help avoid the dreaded ‘mid-morning’ slump
• Starting the day with a good breakfast helps to reduce snacking
• Research shows that people who eat breakfast tend to be slimmer
• Breakfast improves the ability to concentrate, making you more alert

Nutritionist Fiona Hunter agrees and said: “Breakfast is crucial because it provides the body and brain with fuel for the morning. Eating a balanced breakfast, such as a toasted muffin with peanut butter can help to control satiety levels, reduce sugar cravings and ensures our brain and body function efficiently, which in turn can enhance concentration throughout the day.”

Jennie Macindoe, Brand Manager at Hovis, said: “Hovis Morning Goods are designed for all the family. We developed the range in conjunction with our consumers – and they demanded that we made the softest muffin, the fluffiest pancake, the fruitiest teacake and the deepest crumpet. As the range has the Hovis name on, we also ensured all of our recipes were free from all artificial flavours, colours and preservatives.

For more information or samples, please contact Frank PR on 0207 693 6999 or email

Notes to Editors:
• *Research conducted by Breakfast Information Service
• The Hovis Morning Goods range includes; Hovis Teacakes; Hovis Muffins; Hovis Pancakes; and Hovis Crumpets
• Available in nationwide Asda supermarkets from 22nd September 2009
• For further information on Hovis Morning Goods, go to the Hovis website

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