Thursday, 10 September 2009


Shoppers in London had a surprise today when they saw World Cup winning Rugby star Ben Cohen eyeing up his biggest challenge yet, a 60kg Canadian Wolf, in Timberland’s Regent Street Store window.

Later this month the lightning quick winger will take part in a unique 100m race pitting man against beast to launch the new Timberland Mountain Athletics range.

Featuring the strapline “If you’re not fast, you’re food” the forthcoming race draws its inspiration from Timberland’s latest TV advert which sees a trail runner outpace dangerous animals including a bear, a wild boar and pack of hungry wolves.

Timberland is also offering the public the opportunity to race against the wolf and can register their interest by logging onto the website

For more information, please call Frank PR on 020 7693 6999 or email

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