NEWS FROM CASIO G-SHOCK

A Whole Lott of Promise…

Casio Announces Pixie Lott as the New Face of Baby G in the UK and Helps her Celebrate her European Album Launch in Style

After announcing Pixie Lott as the new face of Baby G, Casio is proud to be supporting the launch of her eagerly anticipated debut album, ‘Turn It Up’, this September.

Hailing from Brentwood, 18 year old Pixie is one of 2009’s most hotly tipped acts. With a number one already under her belt with her debut single ‘Mama Do’, 2009 is fast becoming the year of Pixie Lott! Pixie’s sound mixes R&B and retro influences and the result is both contemporary, and strikingly soulful, considering her young age.

To celebrate Pixie becoming the face of Baby G and the European release of her debut album, on 7th September 2009, Casio will be flying Pixie out to Berlin, on her own private Baby G jet, for an exclusive gig. She will then fly back to London for a second exclusive performance, at the HMV Forum.

Tim Gould, Head of Marketing for Casio UK, commented: ‘Pixie has become the standout star of 2009 and with her striking talent and elegant sense of style, she was the perfect choice to become the face of Casio’s iconic range of Baby G and G-Ms watches. We are excited to be able to support her album’s European launch and cannot wait to celebrate its imminent success with her on 7th September.’

Pixie is thrilled to be the new face of Baby G, adding: ‘I had the pink Baby G when I was in primary school, so I’ve been wearing them for years. They’re really funky. They do so many colours, which means you can match them with any outfit and they spice it up and make it look fresh. I think they’re special because they’re so girly and fun.’

With plans to dominate the charts for years to come, and a cool look that is sure to inspire girls the world over, Pixie is the perfect ambassador for Baby G – the toughest and prettiest range of watches available.

ENDS

For more information please contact the G-Shock press office at Frank PR on gshock@frankpr.it or call the team on 02076936999

Notes to Editors:

Pixie Lott’s debut album ‘Turn It Up’ is released on 7th September 2009.