NEWS FROM DORITOS

Make an Ad, Make a Fortune

Make the next Doritos advert and win up to £200k!

Think you can create the next great TV ad? The one that everyone will be talking about? The one that will make you famous?

On the 16th February 2010, Doritos launches it’s ‘King of Ads’ campaign, encouraging all budding young directors or anyone with a video camera, to create the next big Doritos TV ad and win up to a staggering £200,000.

Arm yourself with ideas and a video camera and create a 29 second commercial to be uploaded onto www.doritos.co.uk. The makers of the top 15 adverts will then be invited to pitch their Doritos TV ad to a panel of specially selected experts, which includes Bafta award-winning actor, director, and screenwriter Noel Clarke, TV and radio presenter Lauren Laverne and top ad director David Shane. The top three ads, as selected by the panel, will then be put to the public vote to decide who the true King of Ads is.

The budding director of the winning ad with the most votes is guaranteed £100,000 and will win an extra £1 for every vote they receive up to an additional £100,000. They will have their advert watched by millions as it airs across British national television from 13th June to 11th July. Not bad for your first commercial!

Pete Charles, Marketing Manager, Doritos, said: “This is an incredible opportunity for anyone wanting to make a name for themselves in the world of advertising or earn a life changing amount of money. In true Doritos style your adverts can be as bold, leftfield or as funny as you make them – good luck!”

The Doritos King of Ads competition opens to entrants on the 16th February and closes 30th April. Voting for your favourite ads opens from 29th May and closes on the 10th June 2010. Throughout the entry stage there will also be the opportunity to win amazing prizes if your ad is chosen as ad of the week. To download the toolkit and submit your advert visit www.doritos.co.uk.



- Ends -

For interviews with the panel, further information, images and samples please contact:
Frank PR on Email doritos@frankpr.it or call 020 7693 6999


Notes to editors:
Competition Specifications
o Competition opens 16th February 2010
o Competitions closes 30th April 2010
o Winning advert airs throughout June and July 2010

Entrants
o Must use the tool kit provided on www.doritos.co.uk
o For terms and conditions (including judging criteria), see website for details
o Prize breakdown is as follows:
o 1st Prize – guaranteed £100,000 and £1 for every vote up to a maximum of £100,000
o 2nd and 3rd prizes - £1 for every vote up to a maximum of £5,000
o Top 15 – prize from play.com up to the value of £500
o Top 50 – prize from play.com up to the value of £300
o Top 100 – money off coupon with play.com


Why do we need this?

29 Seconds?
o Your ad must be exactly 29 seconds in length no more no less.

Video format
o Shoot your ad however you like, but the final edited version must be in one of the following formats: .mpg, .mp4, .mov, .flv, .avi, .wmv.
o 16:9 perspective


Product
o Ingredients: as with all Doritos products, all key ingredients will appear on pack including those within the seasoning which creates the overall flavour of the product
o GDAs: a 40g pack of Cool Original Doritos includes: Calories: 200g; Sugar: 1.6g; Fat: 11g; Saturates: 1g; Salt: 0.8g

About PepsiCo:
PepsiCo (NYSE: PEP) is one of the world’s largest food and beverage companies, with 2007 annual revenues of more than $39 billion. The company employs approximately 185,000 people worldwide, and its products are sold in approximately 200 countries. Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. The PepsiCo portfolio includes 18 brands that generate $1 billion or more each in annual retail sales. PepsiCo’s commitment to sustainable growth, defined as Performance with Purpose, is focused on generating healthy financial returns while giving back to communities the company serves. This includes meeting consumer needs for a spectrum of convenient foods and beverages, reducing the company’s impact on the environment through water, energy and packaging initiatives, and supporting its employees through a diverse and inclusive culture that recruits and retains world-class talent. As a member of the Dow Jones Sustainability World Index (DJSI World) and the Dow Jones Sustainability North America Index (DJSI North America), PepsiCo is a recognized leader in sustainability.
For more information, please visit www.pepsico.com.