Thursday, 6 September 2007

News from Brylcreem

Brylcreem go for the juggler to launch new Advertising campaign

Just four months ago 34-year-old Sam Veale enjoyed a career as a party entertainer. Over the coming weeks Sam is putting down his juggling clubs and preparing for a life of fame, having been selected through My Space to win a lucrative advertising deal as the latest Brylcreem Boy.

Brylcreem Boys over the last 80 years include iconic British Stars, such as Dennis Compton and David Beckham. Joining the ranks is boy-next-door Sam, who will front Brylcreem’s ‘Effortless’ TV advertising campaign.

In a UK first, MySpace launched the search to recruit the new Brylcreem star, by asking men across the UK to upload clips of effortlessly executed tricks. Natural trickster Sam shone at an early stage and after beating off some fierce competition won the chance to become the new face of the brand.

The father of two from London started juggling after finishing University to pay back his student debts; this latest opportunity sees these skills, amongst others in a choreographed ‘effortless’ morning wake-up routine. In one-take, with no camera trickery Sam manoeuvres around obstacles whilst turning on TV’s with footballs, pouring drinks with no hands and much much more.

The quirky soundtrack to the advert comes courtesy of Scottish funksters ‘B Raymond and the Voicettes’, also recruited through MySpace.

Catch Sam’s premiere on MySpace on 6th September and on TV from the 8th

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