News from Essensis...

95% of Women in Anglia are unhappy with the look and feel of their skin

Virtually all women in Anglia feel disillusioned with the state of their skin, according to new research revealed today for the launch of Essensis Good Skin Week.

The study showed that a staggering 95% of women feel their skin is far from perfect, and don’t like the look and feel of their skin. The team behind Essensis Good Skin Week are on a mission to change this.

Findings of the research show that the condition of their skin even impacts moods, with half of women admitting that having good skin makes them feel happy. Even more shocking is that 70% of women believe that to be considered beautiful you have to have healthy skin.

Key findings showed:
50% of women think good skin makes them attractive to men
97% of Women between the ages of 25 – 45 feel that their skin is not good for their age
Amongst the over 45 years only 10% of women feel that they have perfect skin for their age
More than 75% of women feel that having good skin is essential to boosting a woman’s confidence

Essensis Good Skin Week is challenging women in Anglia to find ways to bring out the best in their skin. Throughout the week beauty experts will be offering advice on how to care for your skin together with to chance to try the UK’s first ever beauty food, a delicious dairy product that thanks to it’s skin enhancing ingredients, nourishes your skin from within.

Skin savvy Anglian women do recognise that what you eat has a direct impact on how you look. A staggering 72% would rather choose a healthier balanced diet that nourishes skin from within, than spend time and money on sophisticated skin care regimes.

Skin expert from the International dermal Institute, Sally Penford, is joining forces with Essensis Good Skin week. She comments “These results clearly show that Anglia women take a no-nonsense approach to skincare and they are desperately looking for something that will help give them healthier skin with minimal fuss. I am hoping to be able to show them exactly how to do this with Essensis the UK’s first ever beauty food.”


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Notes to Editors:

*Survey conducted by Tickbox across Norfolk, Suffolk, Cambridgeshire, Essex, Bucks, Beds and Herts in August 2007

Contact Katie Astaire @ Frank pr on 020 7693 6999 – katieastaire@frankpr.it for more information including:

· Case studies who took part in the survey
· Interview with Sally Penford, Skin Expert from the International Dermal Institute
· Skin analysis using state of the art technology

Essensis:
· For more information about Essensis go to www.essensis.danone.co.uk or www.yourskinfromwithin.com
· RRP: products from £1.69 for 4 pack
· *Based on consumption of two pots per day as part of a healthy, balanced diet and lifestyle