Monday, 3 September 2007

News from FootLocker....

Foot Locker and Puma celebrate YO! MTV Raps inspired sneakers for Autumn 2007

Launching exclusively at Foot Locker in September, these exclusive sneakers will honour the fathers of the Golden Age of Hip-Hop - DJ Cash Money and Doug. E Fresh.

Together with Puma’s signature Clyde silhouette, Foot Locker has embraced Hip-Hop style and street culture to create an exclusive sneaker inspired by each iconic artist. The result is two exceptional sneaker styles that will be exclusive to Foot Locker and destined to become true collectables.

The Doug E Fresh sneaker takes inspiration from this beat box legends’ song ‘All the Way to Heaven’. With black patent leather and baby blue stitching this stylish sneaker boasts the song’s title printed in the lining. The Yo! MTV raps logo – an icon from MTVs Raps show in the 80s - is featured prominently on the tongue of the sneaker, as is the ‘Doug E’ signature.

The elaborate DJ Cash Money sneaker is fitting to his name - decadently detailed with dollar signs and accented with hunter green patent leather. DJ Cash is printed on the right tongue and ‘Money’ on the left.

Doug E. Fresh and DJ Money will be hosting a unique one off set at Foot Locker 363-367 Oxford Street on the 15th September from 3pm. The event will see the launch of the new sneakers and will give guests the chance to experience the iconic hip-hop that inspired the collection.

This launch puts Foot Locker once again at the forefront of sneaker originality, bringing sneaker aficionados the latest and greatest from the biggest names on the planet. With more exclusives than ever before, sneaker lovers can always get their hands on the latest in street style at Foot Locker stores across the country. For more information, please visit


For all PR enquiries, samples and high res images contact Amy Hutchings at Frank PR 0207 693 6999:

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