News from Stony....

GREAT NEWS FOR YUMMY MUMMYS – LIL STONY SEES THE LAUNCH OF THE FIRST EVER ORGANIC FROMAGE FRAIS FOR KIDS

Every yummy mummy knows how much children love fromage frais, but at last, there is an organic option. ‘STONY – Yogurt on a mission™’ launches Lil’ Stony, its junior range in the UK, comprising a range of fromage frais especially for children from 6 months old, which are packed full of taste and organic goodness.

From the makers of the world’s best selling organic yogurt, Lil’ Stony provides bone building nutrients essential for young children’s growth, together with other important vitamins and minerals. Not only does Lil’ Stony taste so great that mums and kids will love it - but each Lil Stony is on a mission to create a healthy sustainable future, one Stony at a time.

Fromage frais products are the best choice for young digestive systems, and as every mother knows, fromage frais is recommended for babies over six months old because it is very gentle on their sensitive digestive systems.

Dr Sears, Clinical Professor of Pediatrics at the University of California, said “Babies, toddlers and children have tiny stomachs, so they don't often eat a lot at one time. This is why feeding them nutrient rich foods, such as fromage frais, is important to accommodate their ongoing growth spurts. As a growth food, fromage frais is packed with protein and calcium which is crucial for this age group and is the perfect way to ensure your child gets all the right nutrition he or she needs.”

Lil’ Stonies are cheeky chappies with a big mission to save the planet and they need the help of your little eco-warriors to do it! Using their sleeve wraps to act as billboards, they share their ideas and planet saving missions. There is no better time to introduce your mini planet protectors to the Lil’ Stonies and the mini-mission:

Downsize My Dribbling
Food dribbled is food wasted. I choose to reduce my tiny little carbon footprint by swallowing more and dribbling less.

The Lil’ Stony range offers low sugar, high fruit, wholemilk fromage frais, which are thick, spoonable and mess free– and available in four delicious flavours, Raspberry, Banana, Strawberry and Peach.

The products themselves are equally pioneering. Soil Association certified, all products are made from organic ingredients, including only rainforest alliance bananas, and contain absolutely no ‘yucky stuff’: no GM ingredients, no pesticides, no added colours and no preservatives – mums really can trust them!

The small pots are just the right size for our little planet protector’s hands and lunch boxes, so give your mini eco-warriors a treat and introduce them to Lil’ Stony organic fromage frais.
Patrick Holden of the Soil Association, says, “We are delighted to partner with the Lil’ Stony. It’s the next generation that will determine the way we live by the food we eat. The Soil Association is absolutely committed to educating children about organic foods as its benefits to our planet.”

Lil’ Stony is available from Wholefoods, Tesco, Sainsbury’s, Asda, Ocado and Morrisons as well as local independents. Meet the Lil’ Stonies at www.stony.co.uk.

- Ends -

For product samples, photography or further information, please contact:

Kate Astaire on 020 7693 6999
stony@frankpr.it

Notes to editors:
*For more information about Stony go to www.stony.co.uk

- RRP: products from 69p - £1.69

- ‘Stony, Yogurt on a Mission™’ launched in June 2007, with a mission to blaze a trail as the UK’s first healthy planet brand


- From July-December 2007 the Soil Association have teamed up to offer “An eco-family Weekend Getaway” to a lovely organic farm to three lucky families. See Lil’ Stony packs for details.

- One of the many actions we are taking is to support I Count. I Count is the campaign of Stop Climate Chaos, the ever-growing coalition of more than 50 organisations working to prevent further climate change, including WWF, Greenpeace, Oxfam, RSPB, Friends of the Earth, and many more. If we choose, we can make our politicians, at home and on the international stage, take the action needed. And that means making your voice, your actions, count. www.icount.org.uk

- Stony’s first mission in the UK was to sponsor the world’s largest climate awareness event, Live Earth ™ on 7.07.07

- About Stony, Yogurt on a Mission
Stony, Yogurt on a Mission is part of the US-based Stonyfield Farm family, the world’s leading organic yogurt maker. The company advocates that healthy food can only come from a healthy planet. Stonyfield donates 10% of profits to protect and restore the environment and was America’s first dairy processor to pay farmers not to treat cows with the synthetic bovine growth hormone rBST. They are also America’s first manufacturer to offset 100 percent of its CO2 emissions from its facility energy use. For more information about Stony UK, its products and initiatives, visit www.stony.co.uk or call 0207 693 6999.