Friday, 22 August 2008

News from Alton Towers

Alton Towers Resort to Put Riders in the Picture

To commemorate the 80th birthday of Andy Warhol, the Alton Towers Resort are giving thousands of theme park visitors their “15 minutes of fame” by featuring guests in replicas of Warhol’s creations as part of a new exhibition called The Big Smile.

The exhibition recreates Warhol’s most famous pieces using photos of visitors smiling and having fun on attractions at the Alton Towers Resort. In addition to the original images of icons such as Marilyn Monroe, Jackie O, Liza Minelli and Audrey Hepburn, a selection of more modern day images including Madonna, Kylie and Kate Moss have also been created.

The images pay tribute to the phrase “15 minutes of Fame” coined by Warhol, giving everyone the opportunity to be famous for at least 15 minutes. Furthermore, hidden within each image are a number of celebrities seen to be enjoying themselves whilst at the Resort, including Michael Owen, Ralf Little, Chris Evans, Kim Ryder, McFly, and Jonathan Ross to name but a few – see if you can spot the rest!

Morwenna Angove, Sales and Marketing Director for the Alton Towers Resort said: ‘As the UK’s Number 1 short-break destination for families, people come to Alton Towers Resort for the fun, thrills and the escape from everyday life that it provides, which is why the campaign is entitled ‘The Big Smile’. In creating these images, we’ve captured the essence of the Resort, whilst giving the public their 15 minutes of fame.’
The photographic mosaics can be viewed by visiting and any guest who has visited the theme park between the 1st July 2008 and 6th August 2008 may have been featured and could be one of the lucky riders to be catapulted to fame.

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