News from Sure for Men

GLOWING FOR GOLD: LONDON’S TUBE COMMUTERS PRODUCE ENOUGH SWEAT TO FILL THE BEIJING OLYMPIC POOLS

This month 313 British athletes compete in 29 different disciplines at the 2008 Beijing Olympic Games, but it won’t just be Team GB that are feeling the heat.

Research from leading deodorant manufacturer Sure for Men has shown that over the course of the 16-day sporting spectacular, London’s three million commuters who use the Underground system for an average of 50-minutes a day, will produce over 4.5 million litres of sweat – enough to fill nearly two Olympic size swimming pools[1].

London’s underground system is notorious for its sweltering conditions, which rose to 47°C (117F) during the summer of 2006. Despite the average temperature in London this August only being around 24°C with humidity levels exceeding 85RH, the conditions on the Underground have been more like those in Beijing.

Technicians at Sure for Men have shown that the average person produces 1 litre of sweat every day in moderate temperatures. This can rise to more than 10 litres in extreme conditions – and around three litres in 24-hours if one were to stay on the Tube network all day.

During the average daily commute to and from work, Londoners will produce around 9.4ml of sweat – which amounts to a staggering collective total of over 280,000 litres per day!

Louise Gullidge, Brand Manager for Sure for Men said: The research finding are shocking and go to show that it’s not just world class athletes that need to protect themselves with a good antiperspirant”.

Sure for Men is proven at 58°C, the hottest temperature ever recorded on earth. It is unbeaten in competitive testing and responds to increases in adrenaline providing protection when you need it most. Visit www.sureformen.co.uk

[1] An Olympic sized swimming pool must hold a minimum of 2,500,000 litres of water