News from Hovis

12^th August 2008

A BRITISH ICON MAKES ITS COMEBACK AT HARRODS THIS SEPTEMBER

The iconic Hovis Little Brown loaf, first introduced in 1886, is making a comeback, in response to demand for traditional British bakery bread that’s tasty and naturally healthy.

The Hovis Little Brown Loaf is a delicious, unsliced, wholemeal loaf, which has the Hovis logo embossed on both sides. Available exclusively from Harrods’ in-store bakery from 1^st September, the loaf is priced at £1.05, and will be sold nationwide throughout supermarkets later in the month.

Harrods of Knightsbridge will also be exclusively stocking 122 limited edition ‘Bake Your Own Hovis Little Brown Loaf’ kits in-store. Priced at £24.95, the premium kits will contain a Hovis baking tin and Hovis wholemeal flour, so you can bake your own delicious Little Brown Loaf at home. All profits from the sale of the kits will go directly to Cancer Research UK.

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For more information, please contact:

Frank PR, 020 7693 6999

hovis@frankpr.it