Monday, 18 August 2008

News from Budweiser

Budweiser Creates the World’s Longest Outdoor Bar on Banks of River Thames

LONDON (August 14, 2008) – Budweiser, official international beer sponsor of the 2008 Olympic Games in Beijing, today unveils a world record breaking addition to London’s Southbank.

In recognition of the dedication shown by the British team out in Beijing, Budweiser has built a 100-metre long bar for adults of a legal drinking age to come and enjoy a beer in the run up to the 100m Olympic Games final. The bar, a record breaking 63 metres longer than its nearest rival, has been submitted to the Guinness Book of Records for verification as the world’s longest outdoor bar and an official adjudicator was present at the unveiling.

Mark Lewis Francis MBE, who won gold in the 4x100m sprint relay in Athens four years ago, would have been leading the British chase for medals in the Olympic Games in Beijing had it not been for injury. He is, however, back in London and is thrilled to be part of Budweiser’s record breaking attempt.

“I’m working with Budweiser to celebrate our country’s Olympic spirit and cheer on our athletes, who are some of the most dedicated and talented in the world. The members of Team GB have devoted their lives to training and preparation, and they are ready to take on the best talent the Olympic Games has to offer.”

Vicki Kipling, Budweiser’s UK marketing director said: “We are toasting our athletes’ Olympic Games performances in a way that only Budweiser can – by inviting adults to join us today at this world record-breaking bar to raise a cold Bud to the team’s dedication and say cheers to their successes.”

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