News from WWE

FRANK WIN BOUT FOR WWE


World Wrestling Entertainment (WWE), a recognised leader in sports entertainment for more than 25 years and one of the most popular and sophisticated forms of global entertainment, has appointed Frank PR as the company’s new PR and communications agency.

The pitch process was an extensive one. After receiving 25 agency credentials, seven short-listed agencies were whittled down to three in the second stage, with Frank PR winning the third and final round.

Frank’s brief is to take WWE to new heights of brand fame in the UK and deliver WWE to new audiences. Along with a creative consumer campaign, development of WWE’s CSR platforms and business media strategy will form a key component of their remit.

WWE is an integrated media and entertainment company that creates, markets and distributes original content for its loyal customer base. The WWE formula is straightforward. The business develops compelling content anchored by their Superstars. The content is dynamically marketed to drive television ratings, which, in turn, drive pay-per-view buys, live event attendance, WWE.com traffic and branded merchandise sales. WWE programming is broadcast in over 130 countries in 23 languages across the globe.

Claire Murphy, WWE Director Communications, Sponsorship & Promotions, Europe, Middle East & Africa, said: “The team are thrilled to be working with Frank whose creativity was key to winning the account. It was this ingenuity, combined with Frank’s enthusiasm and energy, which confirmed Frank PR as the agency to take the WWE brand to a new level in the UK.”

Andrew Bloch, Founder and Managing Director, Frank PR, said: “We’re delighted to be working with WWE, a brand that is known throughout the world and one that is at the cutting edge of consumer entertainment. Our ongoing objective is to engage with diverse groups of consumers through various activities that will come to life over the coming months.”

Andrew Whitaker, WWE President, Europe, Middle East and Africa, said: “The appointment of Frank PR in the UK reflects our business strategy across the region - to deliver real brand impact by partnering with agencies that we regard as local experts.”

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