Wednesday, 20 August 2008

News from Ladbrokesbingo.com



Giant bingo balls run amok in European Capital of Culture


Ladbrokesbingo.com takes to the streets of Liverpool to film a new TV ad campaign


The people of Liverpool are in for a shock this week as Ladbrokesbingo.com, one of the UK’s leading online bingo sites, has taken over this city to record a fun and fast-paced television ad campaign that celebrates the nation’s love of bingo. On location in the European Capital of Culture’s red terraced streets and taking in some of the city’s most iconic landmarks, the exhilarating shoot features a number of 13-foot giant spheres rolling around the city in an enormous invasion of bingo balls.


The advert, devised by advertising agency M&C Saatchi and produced by cutting-edge production company Serious Pictures for Ladbrokesbingo.com, will continue to close off busy areas of Liverpool until Thursday. Directed by Ben Quinn and with a total campaign budget of over three million pounds, the action-packed spectacle will feature over 180 extras including two ‘fat ladies’, two ‘little ducks’ and a real-life ‘legs eleven’. Promising to represent the fun that can be had playing the nation’s favourite game, the advert will feature the giant multi-coloured bingo balls hurtling past a selection of Liverpool’s finest features including The Liver Building, The Steble Fountain, St George’s Hall and Museum Steps, as well as terraced streets of Badminton Avenue and the quaint Lark Lane when it airs in September.


Charlie Goodenough, Acquisition Marketing Manager at Ladbrokesbingo.com says, “This is a really exciting project for Ladbrokes Bingo and we are delighted to be bringing bingo on such a big scale to the streets of Liverpool. We wanted to represent the fun, exciting nature of the game and we’re sure the giant bingo balls will make an impact on both Merseyside and across the country.” The advert will air from mid to late September and customers should visit Ladbrokesbingo.com to experience the thrill of the game and for more information.





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