NEWS FROM UMBRO

UMBRO LAUNCHES ICONS RE-ISSUE

SS12 COLLECTION

Umbro is celebrating 88 years of stylish sportswear with a four piece collection that pays homage to its unique football tailoring heritage. Icons Re-issue is a tribute to the classic silhouettes which have embodied Umbro’s reputation for crafting smart football garments.

For Spring Summer 2012, Umbro has reimaged four iconic pieces which pay tribute to its founder, Harold Humphreys’ vision of tailored sportswear.

Icons Re-issue is based on four of Umbro’s most celebrated silhouettes: the ’66 Anthem Jacket, the Mexico ’70 Jersey, the Taped Track Jacket and Drill Top. Each piece, a stitch by stitch recreation of the original, takes you on a journey through Umbro’s incredible history with the most modern refinement. A truly football smart collection.

Featured in the collection is the Umbro ‘66 Anthem Jacket. Forever associated with England’s finest victory and worn by one of England’s all-time greats, Sir Alf Ramsey. The iconic jacket features a 100% stonewash cotton twill fabric and all the unique details remain; red, white and blue rib stripes on the hem, cuff and collar as well as the embroidered Three Lions crest which sits proudly on the chest. On the back is ‘England’ appliqué lettering applied with accurate zigzag stitching. In essence- a true football classic.

The Mexico ‘70 Jersey made its debut in what is widely regarded as the greatest ever World Cup Finals and the first to be broadcast in colour. Designed to allow players to play in extreme heat, the jersey took its place in football history when England took on Brazil in the quarter finals in Guadalajara. Immaculately reproduced, the Mexico ’70 Jersey is 100% cotton mesh, with a classic crew neck collar, crafted from the same fabric as the original.

The Taped Track Jacket signalled a movement into a new era of sports branded clothing, proudly led by Umbro. True to the original, the jacket features the famous ‘running diamond’ taping down the sleeves and the faded Umbro logo on the chest. The classic Umbro taping hit the fashion spotlight in the 1970s, when England’s finest wore the Taped Track Jacket. The running diamond detail was well and truly placed on the football map following Scotland’s Archie Gemmill wonder goal against Holland in the 1978 World Cup.

The classic Drill Top, one of the most loved pieces of football apparel, completes the Icons Re-Issue collection. The Umbro Drill Top has been reinterpreted many times over the years and worn by icons both off and on the pitch. This version is a recreation of a style seen in the late 80s and early 90s and the inspiration for Umbro’s New Blue collection. Made from 100% washed cotton twill, the Drill Top has a unique ability to get better with age, wash after wash.

Loyally reinterpreted and staying true to the tailoring aesthetics established by Harold Humphreys, the Umbro Icons Re-Issue collection is available from www.umbro.com . Each piece is beautifully presented in a premium boot bag.

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Notes to Editor:

• The Umbro Icons Re-Issue collection is available to buy from www.umbro.com
• Icons Re-Issue Price List:

Ramsey Jacket Original Victoria Blue £60

Drill Top Blue £75

Taped Track Jacket Vermillion £80

Mexico ’70 Jersey White £60

Media enquiries:

FrankPR: Please contact lewisdavey@frankpr.it or juliancirrone@frankpr.it / 020 7693 6999

Chris Dolan, Communications Manager at Umbro: chris_dolan@umbro.com / +44 161 492 2065 / +44 7866 451 703

Catherine Rees, Head of Communications at Umbro: Catherine_rees@umbro.com / +44 161 492 2005/ +44 7970 205433

Umbro International Ltd.

Umbro International Ltd., a subsidiary of NIKE, Inc. Is a leading United Kingdom based football brand that has been a pioneer of sports tailoring for 88 years. Today, the company combines its heritage in sports tailoring with modern football insight to create groundbreaking and iconic football apparel, footwear and equipment that blend performance and style. For further information about Umbro visit www.umbro.com

NEWS FROM UMBRO

Flying the flag for England: Umbro reveals new white and red England Home Kit

Manchester, England, February 2012: Taking its lead from the St. George’s flag, the new England Home kit, tailored by Umbro, features a patriotic white and red only design.

In a first for the England Home kit, the Three Lions crest, which has previously featured blue and red, appears entirely in red so the strip is a representation of the St. George’s flag in its purest form.

Launching ahead of this summer’s 2012 European Championships, the new Home kit will be worn by the Senior team for the first time on 29^th February when the England team take on Holland at Wembley in front of 90,000 fans. The England U21 team will also play in the new strip on the same night when they take on Belgium U21s at the Riverside Stadium.

A key feature of the kit is the red striping detail inspired by the famous stripes on the Umbro jacket worn by England manager Sir Alf Ramsey during England’s 1966 World Cup winning campaign. The striping features on all elements of the kit [shirt, shorts, and socks] and is prominent on the reverse of the players’ collar and is clearly visible when turned up.

In keeping with Umbro’s football smart approach, the kit features a top button to create a football ‘shirt’ in the truest sense. Finished in brushed cotton, the shirt has a classic, smart aesthetic as well as performance benefits which include keeping the wearer comfortable and dry.

Retaining a classic style edge, the shirt has a shaped drop hem, giving a tailored fit that will sit with the natural posture of the body when standing. True to its tailoring heritage, Umbro continues to provide shirts in chest sizes so that each England fan can experience a tailored fit.

Speaking about the new kit, England striker Darren Bent commented: “The new Home kit is really smart and comfortable and that gives us confidence out on the pitch. All the lads are proud to play for their country and it’s great to wear the white and red of the St. George’s flag. While the fans at the matches wave their England flags, we will be wearing the colours on the pitch.”

The shorts and socks are white and also feature the red striping detail. A red change short will also be available later in the season. As a whole, the kit has been designed to provide maximum performance and movement having been crafted using Umbro’s look smart, play smart ethos.

The new England Home goalkeeper’s kit takes inspiration directly from the centre of the flag with full red colouring and the design details in white. Containing an interlocking pattern of red England crosses it aims to ensure Joe Hart stands out on the pitch.

The goalkeeper shirt sleeve has been constructed using a polyester/elastine blend that creates a tight yet flexible fit and offers maximum compatibility with goalkeeping gloves. Crafted in line with the whole England kit, the goalkeeping kit comes complete with Umbro’s iconic stripe rib and is tailored with a classic football smart look.

England goalkeeper Joe Hart commented: “I like the link the kit has to the St. George’s flag and the new goalie kit compliments the outfield strip whilst still standing out. Representing your country is a great honour for any player so I’m proud to wear the white and red of England.”

The wider on-pitch range includes a white and red Umbro Anthem Jacket, a style made famous by the legendary Sir Alf Ramsey. It will be worn by the team as they walk out onto the pitch and features the same red woven ribbing detail as the Home kit.

The new England Home Kit is available from 29^th February from umbro.com and other sport retailers.

For more information visit www.umbro.com/england

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Media enquiries:

Frank PR: umbro@frankpr.it / +44 207 693 6999

Chris Dolan, Communications Manager at Umbro: chris_dolan@umbro.com / +44 161 492 2065 / +44 7866 451 703

Catherine Rees, Head of Communications at Umbro: Catherine_rees@umbro.com/ +44 161 492 2005/ +44 7970 205433

Pricing: The short sleeve adult shirt has a RRP of £55 however individual retailers set their own prices.

Umbro International Ltd.

Umbro International Ltd., a subsidiary of NIKE, Inc., is a leading United Kingdom based football brand that has been a pioneer of sports tailoring for 88 years. The first England football kit tailored by Umbro was developed in 1952. The 1966 World Cup winning team wore Umbro throughout the tournament. Today, the company combines its heritage in sports tailoring with modern football insight to create iconic football apparel, footwear and equipment that blends performance and style off and on the pitch. www.umbro.com

NEWS FROM PREMIER INN

(March 19, 2012) HAVE A PREMIER SLEEP FOR JUST £29 THIS SUMMER

The UK’s biggest best value[i] hotel chain has 63,000 rooms available for £29 in this summer. So if you’re planning ahead for summer or want to take make the most of the Bank Holiday weekends, now is the time to do it.

Rooms are available now and the £29 rooms can be booked for stays from the 1st June to 9th September 2012 [terms and conditions apply]*.

So why not treat the family or loved ones at one of our 600 plus nationwide hotels – but hurry as the rooms are around for a limited time only.

What’s more, Premier Inn’s Trip Advisor traveller reviews have rated Premier Inn with an average score of 4/5. And combined with Premier Inn’s unique Good Night Guarantee, guests taking advantage of the £29 room sale can be assured of a great stay.

With over 600 hotels nationwide, Premier Inn is at more locations than any other hotel chain in the UK. All Premier Inn rooms can accommodate a family of up to four and what’s more, guests can also take advantage of the All You Can Eat Premier Breakfast where children under 16 can eat for free! Premier Offers can be booked now at www.premierinn.com

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[i] Best Value Hotels in the UK: Research conducted by YouGov found Premier Inn top in BrandIndex Value measure when reviewing all data between 1 January 2011 and 31 December 2011. All data was collected using an online survey and respondents were members of the YouGov panel. The 21,383 strong research sample for this study was sampled and weighted to a UK nationally representative 18+ adult profile. Fieldwork was conducted daily between 1 January 2011 to 31 December 2011. The Value metric measures perception of the brand’s price –point value offering: Which of the following brands do you think represents GOOD/POOR VALUE FOR MONEY? By that, we don’t mean “cheap” or “expensive”, but that the brands offer a customer a lot in return for the price paid.

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For further information please contact:

Hannah Calder-Bundy or Sara Lincoln on 0207 693 6999 or e-mail premierinn@frankpr.it

Terms and Conditions:

• Bookings can be made from 19^th March 2012 at www.premierinn.com
• Rooms are available at selected Premier Inn hotels from 1st June to 9th September 2012 2012
• "Rooms from £29" offer is available for a single nights stay. There are also a number of rooms available at £39, £49, £59 and £69
• No cancellations, amendments or refunds can be made. Offer is available at selected Premier Inns only and is subject to availability
• Please check alternative dates if your selected date is not available
• Visit www.premierinn.com for further information

Notes to editors:
Award-winning Premier Inn is the UK’s biggest hotel brand with over 600 budget hotels and more than 46,000 rooms across the UK and Ireland. Premier Inn bedrooms feature en-suite bathrooms, TV with Freeview, and WiFi internet access. All Premier Inns feature a bar and restaurant; situated inside the hotel or adjacent, offering a wide range of food choices.

Premier Inn is open in Dubai and India. On a domestic front, Premier Inn aims to be the largest provider of budget hotels in London (within the M25) by 2012.

Premier Inn is currently offering rooms for just £29 (restrictions apply). Visit www.premierinn.com for full terms and conditions.

Premier Inn supports WaterAid, the international charity whose mission is to overcome poverty by enabling the world's poorest people to gain access to safe water, sanitation and hygiene education. To date Premier Inn has raised over £1m for the charity.

NEWS FROM STYLFILE

Lord Sugar’s Apprentice Tom Pellereau gives nails the ‘S’ factor

Tom Pellereau, winner of The Apprentice 2011, has launched his first and highly anticipated product in the UK, backed by Lord Sugar. The Stylfile collection, a range of nail files designed with a unique curved shape that follows the natural shape of the nail, is the first creation from inventor Tom, and will be available in Sainsbury’s nationwide from Sunday 18^th March.

Tom is the first Apprentice to have won the inaugural prize of going into business with Lord Sugar with a £250,000 investment from the esteemed businessman. Since winning the coveted title of The Apprentice last year, Tom has been focused on developing and perfecting the Stylfile collection, and together with Lord Sugar’s guidance and advice, has created the first range to go to market.

The Stylfile collection comprises of three different products all designed to create a simple and straightforward filing experience. The S-file, S-buffer and emergency S-file all feature the unique curved design that allows for easier filing and creates a smoother, curved finish.

Tom says, “Since the Apprentice final I’ve been working night and day to create the Stylfile collection. I have a real passion for inventing and the opportunity to make a business out of my passion and build a successful company with someone of Lord Sugar’s stature is incredibly exciting. Seeing it on shelf is a dream come true and I look forward to developing further ideas with Lord Sugar’s investment.”

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Notes to Editors

The range will be available at selected Sainsbury’s stores from 18^th March 2012, Sally Beauty from 9th April, Lloyds Pharmacy from mid April, Amazon from April, Boots from 7^th May and local Pharmacies from mid April. Check www.stylfile.com for your nearest stockist

S-file RRP £4.49

S-buffer RRP £4.99

Emergency file RRP £4.49

For more information on the range please contact Mollysleigh@frankpr.it or Sophiekay@frankpr.it or call 02076936999

NEWS FROM SODASTREAM

Have some sparkling fun with loved ones this Valentines and Mother’s Day

If you’re in a fizzy tizz about what to get your loved ones this Valentine’s and Mother’s Day, look no further than a SodaStream, the perfect gift for that special someone. The sparkling drinks maker comes in a wide variety of designs and colours that will look stylish in any kitchen and be sure to put a smile on anyone’s face.

Valentine’s Day

Sprinkle some fizz on your loved one this Valentine’s Day with a super chic and stylish limited edition Pink Fizz machine (rrp. £99.99). Practical and pretty, the baby pink drinksmaker will add the perfect pop of colour to brighten up any kitchen, making it the perfect must-have accessory for style conscious fashionista.

And for the man in your life, how about the red Fizz in ‘passionate red’ (RRP £119.99) which has a patented in-built technology to monitor how fizzy your drink is, as well as check how much gas is left in the canister. Meaning no fizzy fan is left flat – and it’s the perfect way to shower your loved one with fantastic fizz all year round.

Mothers Day

Want to treat your Mum to some sparkle this Mother’s day? SodaStream’s ‘Gift for the Environment’ range is the perfect gift for smart mums after a more cost-effective and environmentally friendly way to get their fizzy fix. Creating delicious sparkling drinks with water straight from the tap, SodaStream uses refillable gas cylinders and reusable carbonated bottles producing just a fraction of the waste compared to throwaway bottles and cans!

The shimmering design in Fizz (RRP £119.99), and Genesis (RRP £69.99) sits perfectly on any kitchen countertop, and with the new, better for you Clear + range being infused with added health benefits, let mum be the envy of all her friends.

SodaStream is a great way of having family fun together to create some great tasting sparkling drinks. Look out for the new naturals range which includes a variety of flavours including Blackcurrant and Pear, Lemon Lime and Pink Grapefruit as well as Strawberry, Apple and Orange and Peach for the kids. With over 40 great tasting flavours in the range, there is sure to be something to everyone’s taste buds.

SodaStream drinksmakers are available from John Lewis, Argos, The Range, Comet, Lakeland, Robert Dyas and selected Curry’s ASDA, Sainsbury’s and House of Fraser and other forward thinking retailers. The drinks makers are priced from £49.99 and flavours from £3.29. For more information visit www.SodaStream.co.uk or look us up on Twitter @sodastreamuk

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For more information or imagery, please contact Frank PR on 0207 693 6999 / getbusywiththefizzy@frankpr.it

More information can be found at: www.sodastream.co.uk

Find us on Facebook www.facebook.com/sodastreamuk or come and follow us on Twitter @sodastreamuk

Notes to Editors:

About SodaStream:

SodaStream manufactures home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 50,000 retail stores in 42 countries around the world. There is also no need for electricity, as when you buy your SodaStream drinks maker, a full CO₂ gas cylinder is included under licence, entitling you to use the cylinder with your SodaStream. When the gas in the cylinder is used up, you exchange the empty cylinder for a full one, paying only the cost of the gas refill.

• SodaStream is available at John Lewis, Argos, The Range, Comet, Lakeland, Robert Dyas and selected Curry’s ASDA, Sainsbury’s and House of Fraser and other forward thinking retailers
• SodaStream drinksmakers enable consumers to transform tap water into fizzy drinks in seconds, eliminating the need for bottled fizzy water and bottled soft drinks
• Each SodaStream reusable carbonating bottle is estimated to save the environment from an estimated 2000 bottles and cans each year
• SodaStream now offers a range of over 40 different flavours, including sugar-free, energy, isotonic, Naturals, mixers as well as fruit flavours and colas. A great alternative to pre-mixed drinks
• Each of the single 500ml bottles of Sodastream concentrate produces 12 litres of soft drink and each of these can replace 24 500ml PET bottles
• The drinksmakers retail from £49.99 and flavours from £3.29 making SodaStream the smart way to consume soft drinks.

NEWS FROM SODASTREAM

SODASTREAM ROYALL-Y PERFECTS SOFT DRINKS WITH NEW PURPLE MACHINE

BRAND NEW RANGE OF SHIMMERING DRINKS MAKERS OFFERS STYLISH LOVERS A FIZZY OPTION

Purple is the colour to be seen in this Spring. And this new drinksmaker from SodaStream is no exception. Decked out in the fashionable Royal shade, the Genesis will add a shimmering hue to kitchens across the country, with the new series of vibrant, nickel plated Genesis machines (rrp. £69.99). The range will be launched in Purple with Green, Blue and Black drinksmaker machines to follow later in the year.

With this year seeing the couple of the year celebrate their first anniversary, the Royal drinks maker is the perfect present for Wills & Kate fans. Or for those celebrating their very own union, the iridescent machine will make an ideal wedding or anniversary gift. So why not add some extra fizz to summer celebrations with a SodaStream home carbonation system.

Those with an environmental conscience will also be able to celebrate the union – a SodaStream drinks maker and reusable carbonating bottle can save up to 2,000 disposable bottles and cans. With an estimated 13 billion plastic bottles disposed of each year, and on average only a 100 out of every 500 bottles being recycled,[i] this is a fantastic way for those who simply must have the latest in kitchen technology to encourage the process of ‘pre-cycling’; avoiding the high usage of plastic bottles in the first instance, saving the need to recycle after use.

With over 40 flavours to choose from in the extensive flavour range, soft drink lovers who want to celebrate the most contempororary colour of love will have endless soft drink options.

Fiona Hope, Managing Director of SodaStream UK comments: “This is the year to celebrate, and here at SodaStream we’re really pleased that we can provide a more environmentally sustainable option for those who want to enjoy sparkling beverages, by giving people the opportunity to pre-cycle. This fantastic new Genesis is a break-through for us, as its’ nickel plating is not only stylish, but will add a touch of durability to any soft-drink loving kitchen.”

SodaStream drinks makers provide an easy, convenient and cost-effective way to transform ordinary tap water into delicious carbonated soft drinks and sparkling water at home. Eliminating the need for single use bottles and cans, just one SodaStream bottle can save up to 2000 shop bought bottles and cans.

For more information visit www.sodastream.co.uk

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[i] Consumer research carried out by SodaStream between 23^rd and 25^th March 2011 among a nationally representative sample of adults and children.

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For more information or imagery, please contact Frank PR on 0207 693 6999 / getbusywiththefizzy@frankpr.it

For more information visit www.SodaStream.co.uk or look us up on Twitter @SodaStreamuk.

Notes to Editors:

About SodaStream:

SodaStream manufactures home beverage carbonation systems, which enable consumers to transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 50,000 retail stores in 42

countries around the world. In the UK, SodaStream is available at John Lewis, Selfridges, Argos, Asda, Tesco supermarkets, Harvey Nichols, Lakeland, Robert Dyas, Comet, Currys Megastores, selected House of Fraser and other forward thinking retailers.

· SodaStream drinksmakers enable consumers to transform tap water into fizzy drinks in seconds, eliminating the need for bottled fizzy water and bottled soft drinks

· Each SodaStream reusable carbonating bottle is estimated to save the environment from an estimated 2000 bottles and cans.

· SodaStream now offers a range of over 45 different flavours, including sugar-free, energy, isotonic, Naturals, mixers as well as fruit flavours and colas. A great alternative to pre-mixed drinks

· Each of the single 500ml bottles of SodaStream concentrate produces 12 litres of soft drink and each of these can replace 24 500ml PET bottles

· The drinksmakers retail from £49.99 and flavours from £3.29 making SodaStream the smart way to consume soft drinks

NEWS FROM SODASTREAM

CELEBRATE BRITAIN WITH SODASTREAM’S NEW ‘FLAG’ DRINKS MAKER

With over one million Brits closing off the streets and hosting their very own Royal Wedding celebrations last year; street party fever is sure to hit a high again this summer as the nation prepare to celebrate yet another Royal occasion, the Queen’s Diamond Jubilee and one of the world’s greatest sporting events later on this summer. SodaStream’s new Celebrate Britain machine (RRP. £69.99) adorned with the iconic red, white and blue design of the Union Jack is perfect to mark the occasion, and is sure to take pride of place at any Jubilee street party.

If you’re stuck for what to provide your guests at the fizziest street party in town, then look no further than SodaStream; whether you’re a lemonade lover, a champion of the cherry or just crazy about cream soda! With over 40 flavours to choose from in the extensive flavour range, soft drink lovers who want to celebrate all things British will have endless soft drink options.

Those with an environmental conscience will also be able to party without a worry for the streets – a SodaStream drinks maker and reusable carbonating bottle can save up to 2,000 disposable bottles and cans. Using a SodaStream at your street shindig encourages the process of ‘pre-cycling’; avoiding the high usage of plastic bottles in the first instance and saving the need to recycle after use. Plus, it will save on the big street clean-up afterwards!

This year also sees sporting history in the making as Britain hosts the London 2012 Olympics. The patriotic Celebrate Britain machine is the ideal way to keep spectators hydrated and the handy 500ml travel bottle means fizzy fans can bring their favourite sparkling drink wherever they go. It’s a once in a lifetime chance to rejoice in all things British, so why not mark the occasion with this specially designed Union Jack machine.

With this year also seeing the Royal couple of the year celebrate their first anniversary, the Union Jack drinks maker is the perfect present for Wills & Kate fans. Or for those who are celebrating their very own union, the limited edition drinks maker will make an ideal wedding anniversary gift. So why not add some extra fizz to summer this May, and help Britain celebrate with this limited edition drinks maker.

Fiona Hope, Managing Director of SodaStream UK comments: “SodaStream’s roots are firmly founded in British soil with the first drinks maker invented in 1903 by British inventor Guy Gilbey. As this year is such a celebratory time for the UK, we’re thrilled to be releasing an exciting twist on a classic British invention. We’re also very pleased to be providing a more environmentally sustainable option for street parties – our reusable carbonating drinks bottles will produce substantially less waste than is usually associated with such events.”

SodaStream drinks makers provide an easy, convenient and cost-effective way to transform ordinary tap water into delicious carbonated soft drinks and sparkling water at home. Eliminating the need for single use bottles and cans, just one SodaStream bottle can save up to 2,000 shop bought bottles and cans.

For more information visit www.sodastream.co.uk

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For more information or imagery, please contact Frank PR on 0207 693 6999 / getbusywiththefizzy@frankpr.it

For more information visit www.SodaStream.co.uk or look us up on Twitter @SodaStreamuk.

About SodaStream:

SodaStream manufactures home beverage carbonation systems, which enable consumers to transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 50,000 retail stores in 42

countries around the world. In the UK, SodaStream is available at John Lewis, Selfridges, Argos, Asda, Tesco supermarkets, Harvey Nichols, Lakeland, Robert Dyas, Comet, Currys Megastores, selected House of Fraser and other forward thinking retailers.

· SodaStream drinksmakers enable consumers to transform tap water into fizzy drinks in seconds, eliminating the need for bottled fizzy water and bottled soft drinks

· Each SodaStream reusable carbonating bottle is estimated to save the environment from an estimated 2000 bottles and cans.

· SodaStream now offers a range of over 45 different flavours, including sugar-free, energy, isotonic, Naturals, mixers as well as fruit flavours and colas. A great alternative to pre-mixed drinks

· Each of the single 500ml bottles of SodaStream concentrate produces 12 litres of soft drink and each of these can replace 24 500ml PET bottles

· The drinksmakers retail from £49.99 and flavours from £3.29 making SodaStream the smart way to consume soft drinks

NEWS FROM SODASTREAM

Go Green with SodaStream

Release of limited edition machine marks new environmental awareness campaign

SodaStream is continuing to raise awareness of plastic bottle waste and its devastating affects on the environment with the launch its brand new machine – the Go Green drinksmaker.

The stylish machine is available from John Lewis and online at www.sodastream.co.uk priced at RRP £59.99, and will compliment any environmentally friendly kitchen with its unique design. Available from April, the Go Green machine will be sure to add a pop of green to homes needing an eco-push this Spring.

SodaStream encourages ‘pre-cycling’; avoiding the high usage of plastic bottles in the first instance and saving the need to recycle after use. Using a refillable cylinder and carbonating bottle, it produces significantly less waste than single use bottles and cans, making the ideal option for people who want to ensure they are living more sustainably. One SodaStream reusable carbonating bottle can save up to 2,000 bottles and cans, plus it reduces the energy wasted by transporting billions of litres of ready-to-drink soft drinks.

Plastic bottle waste is an often over-looked environmental issue, and reducing the number of single-use bottles and cans is just one of the ways that people can help to combat climate change. With 42% of adults believing that they use 1-5 bottles a week in their household, when the actual figure is double that, it’s certainly an issue that needs addressing.

Fiona Hope, Managing Director of SodaStream UK comments: “A SodaStream home carbonation system is the ideal solution for people who want to help to create a sustainable future for families. The new Go Green drinksmakers are a fantastic way to practice pre-cycling; by taking one step at a time we can all start to reduce our plastic bottle wastage and help save our planet.”

So this year, why not make green the new black with SodaStream; by investing in one Go Green drinksmaker, people can create endless sparkling drinks from tap water – the smart alternative for those who want to reduce their overall plastic bottle consumption and wastage.

Plus, with over 50 flavours to choose from in the extensive flavour range, soft drink lovers with an environmental conscience won’t have to compromise on flavour or taste!

For further information visit www.sodastream.co.uk

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For more information contact the SodaStream team at Frank PR on 020 7693 6999 or email getbusywiththefizzy@frankpr.it

Notes to Editors:

About SodaStream:

SodaStream manufactures home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 50,000 retail stores in 42 countries around the world. There is also no need for electricity, as when you buy your SodaStream drinks maker, a full CO₂ gas cylinder is included under licence, entitling you to use the cylinder with your SodaStream. When the gas in the cylinder is used up, you exchange the empty cylinder for a full one, paying only the cost of the gas refill.

• SodaStream is available at John Lewis, Selfridges, Argos, Asda, Sainsbury’s, Harvey Nichols, Lakeland, Robert Dyas, Comet, Currys Megastores, selected House of Fraser and other forward thinking retailers
• SodaStream drinksmakers enable consumers to transform tap water into fizzy drinks in seconds, eliminating the need for bottled fizzy water and bottled soft drinks
• Each SodaStream reusable carbonating bottle is estimated to save the environment from an estimated 2000 bottles and cans each year
• SodaStream now offers a range of over 40 different flavours, including sugar-free, energy, isotonic, Naturals, mixers as well as fruit flavours and colas. A great alternative to pre-mixed drinks
• Each of the single 500ml bottles of Sodastream concentrate produces 12 litres of soft drink and each of these can replace 24 500ml PET bottles
• The drinksmakers retail from £49.99 and flavours from £3.29 making SodaStream the smart way to consume soft drinks