NEWS FROM SODASTREAM

CELEBRATE BRITAIN WITH SODASTREAM’S NEW ‘FLAG’ DRINKS MAKER

With over one million Brits closing off the streets and hosting their very own Royal Wedding celebrations last year; street party fever is sure to hit a high again this summer as the nation prepare to celebrate yet another Royal occasion, the Queen’s Diamond Jubilee and one of the world’s greatest sporting events later on this summer. SodaStream’s new Celebrate Britain machine (RRP. £69.99) adorned with the iconic red, white and blue design of the Union Jack is perfect to mark the occasion, and is sure to take pride of place at any Jubilee street party.

If you’re stuck for what to provide your guests at the fizziest street party in town, then look no further than SodaStream; whether you’re a lemonade lover, a champion of the cherry or just crazy about cream soda! With over 40 flavours to choose from in the extensive flavour range, soft drink lovers who want to celebrate all things British will have endless soft drink options.

Those with an environmental conscience will also be able to party without a worry for the streets – a SodaStream drinks maker and reusable carbonating bottle can save up to 2,000 disposable bottles and cans. Using a SodaStream at your street shindig encourages the process of ‘pre-cycling’; avoiding the high usage of plastic bottles in the first instance and saving the need to recycle after use. Plus, it will save on the big street clean-up afterwards!

This year also sees sporting history in the making as Britain hosts the London 2012 Olympics. The patriotic Celebrate Britain machine is the ideal way to keep spectators hydrated and the handy 500ml travel bottle means fizzy fans can bring their favourite sparkling drink wherever they go. It’s a once in a lifetime chance to rejoice in all things British, so why not mark the occasion with this specially designed Union Jack machine.

With this year also seeing the Royal couple of the year celebrate their first anniversary, the Union Jack drinks maker is the perfect present for Wills & Kate fans. Or for those who are celebrating their very own union, the limited edition drinks maker will make an ideal wedding anniversary gift. So why not add some extra fizz to summer this May, and help Britain celebrate with this limited edition drinks maker.

Fiona Hope, Managing Director of SodaStream UK comments: “SodaStream’s roots are firmly founded in British soil with the first drinks maker invented in 1903 by British inventor Guy Gilbey. As this year is such a celebratory time for the UK, we’re thrilled to be releasing an exciting twist on a classic British invention. We’re also very pleased to be providing a more environmentally sustainable option for street parties – our reusable carbonating drinks bottles will produce substantially less waste than is usually associated with such events.”

SodaStream drinks makers provide an easy, convenient and cost-effective way to transform ordinary tap water into delicious carbonated soft drinks and sparkling water at home. Eliminating the need for single use bottles and cans, just one SodaStream bottle can save up to 2,000 shop bought bottles and cans.

For more information visit www.sodastream.co.uk

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For more information or imagery, please contact Frank PR on 0207 693 6999 / getbusywiththefizzy@frankpr.it

For more information visit www.SodaStream.co.uk or look us up on Twitter @SodaStreamuk.

About SodaStream:

SodaStream manufactures home beverage carbonation systems, which enable consumers to transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 50,000 retail stores in 42

countries around the world. In the UK, SodaStream is available at John Lewis, Selfridges, Argos, Asda, Tesco supermarkets, Harvey Nichols, Lakeland, Robert Dyas, Comet, Currys Megastores, selected House of Fraser and other forward thinking retailers.

· SodaStream drinksmakers enable consumers to transform tap water into fizzy drinks in seconds, eliminating the need for bottled fizzy water and bottled soft drinks

· Each SodaStream reusable carbonating bottle is estimated to save the environment from an estimated 2000 bottles and cans.

· SodaStream now offers a range of over 45 different flavours, including sugar-free, energy, isotonic, Naturals, mixers as well as fruit flavours and colas. A great alternative to pre-mixed drinks

· Each of the single 500ml bottles of SodaStream concentrate produces 12 litres of soft drink and each of these can replace 24 500ml PET bottles

· The drinksmakers retail from £49.99 and flavours from £3.29 making SodaStream the smart way to consume soft drinks