Friday, 30 March 2012



As part of Climate Week 2012 activity [12th-18th March] a team of children from local school, XXX, together with ‘Mrs Recycle’ and Tesco Bideford’s Community Champion project kicked off their first beach clean today, after being presented with a £1,000 cheque by Sodastream.

The Tesco Community Champion action plan, supported by SodaStream, aims to remove litter from local beach Westward Ho! and the surrounding area, in an effort to clean the shoreline and promote recycling within North Devon educational establishments.

SodaStream has donated the funding as part of their role as a supporting partner of Climate Week – the UK’s biggest climate change campaign. With the help of this £1,000 bursary money, the Community Champion and ‘Mrs Recycle’, on behalf of Torridge District Council, will be rolling out the educational programme and cleaning of Westward Ho! beach over the coming year.

Sallie Mckay Roper, Community Champion at Bideford Tesco said of the pupils: “We are delighted to have received this bursary money from SodaStream. The beach clean of Westward Ho! will be a great way for the local community to become engaged in caring for their environment, whilst assisting further research into the extent of the problem. Removing the litter will also enhance the beach facility both for locals and tourists alike!”

An estimated 13 billion plastic bottles are used each year, with 1.5 million of these plastic drinks bottles found wasted on beaches across the UK.1 And further research by SodaStream has revealed Brits hugely underestimate the amount of plastic bottle waste they generate – 42% of adults believe their family use between 1-5 bottles a week, when the actual figure is double that.2

Fiona Hope, Managing Director of SodaStream UK says: “We’re so pleased that this grant will allow projects to take place throughout Climate Week 2012, especially those which will make a positive impact to the environment for the future too, such as this incredible beach clean. Plastic bottle waste is an increasingly growing issue, and UK beaches are wonderful places that need to be kept free of plastic litter.

At SodaStream, we aim to provide the public with a more sustainable option to single-use plastic bottles – recycling is fantastic, but by using a SodaStream reusable carbonating bottle, we can all ‘pre-cycle’, the art of reducing the use of plastic bottles in the first place. Perhaps for the next beach clean we could introduce the role of ‘Mrs PRE-cycle’ to help out on the project too!”

SodaStream drinksmakers allow people to appreciate the fun and convenience of making carbonated beverages in your own kitchen, whilst ensuring that they are also taking their own small step to a greener world.

With over 40 great tasting flavours in the range, there is sure to be something to suit everyone’s taste buds. Look out for the new Sparkling Naturals range which includes a variety of flavours including Blackcurrant and Pear, Lemon Lime and Pink Grapefruit as well as Strawberry, Apple and Orange and Peach for the kids.

For further information on how you can get involved in Climate Week and the events taking place this week visit

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For more information or imagery, please contact Frank PR on 0207 693 6999 /

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Notes to editors:

1 Marine Conservation Society Beach Watch Report, 2010

2 Consumer research carried out by SodaStream between 23rd and 25th March 2011 among a nationally representative sample of adults and children.

About SodaStream:

SodaStream manufactures home beverage carbonation systems, which enable consumers to transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 50,000 retail stores in 42

countries around the world. In the UK, SodaStream is available at John Lewis, Selfridges, Argos, Asda, Tesco supermarkets, Harvey Nichols, Lakeland, Robert Dyas, Comet, Currys Megastores, selected House of Fraser and other forward thinking retailers.

· SodaStream drinksmakers enable consumers to transform tap water into fizzy drinks in seconds, eliminating the need for bottled fizzy water and bottled soft drinks

· Each SodaStream reusable carbonating bottle is estimated to save the environment from an estimated 2000 bottles and cans.

· SodaStream now offers a range of over 45 different flavours, including sugar-free, energy, isotonic, Naturals, mixers as well as fruit flavours and colas. A great alternative to pre-mixed drinks

· Each of the single 500ml bottles of SodaStream concentrate produces 12 litres of soft drink and each of these can replace 24 500ml PET bottles

· The drinksmakers retail from £49.99 and flavours from £3.29 making SodaStream the smart way to consume soft drinks

About Climate Week: (

Climate Week (12–18 March 2012) is Britain’s biggest climate change campaign, inspiring a new wave of action on climate change.

Culminating in a week of activities and events, Climate Week showcases the practical solutions to climate change being developed in every sector of society. By highlighting real examples, the campaign inspires thousands more, renewing our ambition to create a more sustainable, low-carbon future.

The UK’s first Climate Week in March 2011 saw nearly half a million people participating in over 3,200 events in Britain’s biggest ever environmental occasion. Events were run by schools, businesses, charities, government, local councils, trade unions, community groups and others.

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