As part of this year’s Climate Week activity [12th-18th March 2012], children from ‘The Little Rotters’ group, which is made up of pupils from the local Crediton school, Landscore Primary School, were today presented with a £1,000 cheque by Sodastream as part of the Tesco Community Champion action plan for their efforts in taking action against climate change.
‘The Little Rotters’ have been busy for the last few months collecting items from their school that can be recycled or composted, rather than just thrown away. And SodaStream has donated the funding as part of their role as a supporting partner of Climate Week – the UK’s biggest climate change campaign.
With the help of this £1,000 bursary money, SodaStream and Tesco plan to provide the ‘Little Rotters’ with printed waterproof jackets to ensure that the children no longer have to get wet or dirty when collecting on rainy days. Furthermore, the funding aims to encourage other children to also take part in ‘The Little Rotters’ recycling and compost collection group, whilst educating others on the detrimental effects of wastage upon the environment.
The Crediton Community Champion, Andrew Drayton and ‘The Little Rotters’ showcased their environmental work to Tesco customers at the Crediton branch today, as part of the Tesco in-store Climate Week activity.
Andrew Drayton, Community Champion at Crediton Tesco said of the pupils: “We are delighted to have received this bursary money from SodaStream. This school, and ‘The Little Rotters’ group in particular, are very switched onto the Climate Change agenda and I would see the award of the money as both a reward for the outstanding work that they have already achieved and as an incentive for other groups and schools to match their efforts towards a more sustainable way of living.”
Research by SodaStream has revealed that an estimated 13 billion plastic bottles are used each year, with further research finding that Brits hugely underestimate the amount of plastic bottle waste they generate – 42% of adults believe their family use between 1-5 bottles a week, when the actual figure is double that.2
Fiona Hope, Managing Director of SodaStream UK says: “We’re thrilled that this grant will allow projects to take place throughout Climate Week 2012, especially those which will make a positive impact to the environment for the future too, such as this fantastic effort by ‘The Little Rotters’ group. Plastic bottle wastage is an increasingly worrying issue – it can clog up landfill sites, and take thousands of years to decompose, so it’s fantastic to see that these children are learning first-hand the devastating consequences of throwing away rubbish.
At SodaStream, we aim to provide another option – with a SodaStream reusable carbonating bottle, we can all ‘pre-cycle’, reducing the need to use plastic bottles in the first place.”
SodaStream drinksmakers allow people to appreciate the fun and convenience of making carbonated beverages in your own kitchen, whilst ensuring that they are also taking their own small step to a greener world.
With over 40 great tasting flavours in the range, there is sure to be something to suit everyone’s taste buds. Look out for the new Sparkling Naturals range which includes a variety of flavours including Blackcurrant and Pear, Lemon Lime and Pink Grapefruit as well as Strawberry, Apple and Orange and Peach for the kids.
For further information on how you can get involved in Climate Week and the events taking place this week visit www.climateweek.com
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For more information or imagery, please contact Frank PR on 0207 693 6999 / getbusywiththefizzy@frankpr.it
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Notes to editors:
1 Marine Conservation Society Beach Watch Report, 2010
2 Consumer research carried out by SodaStream between 23rd and 25th March 2011 among a nationally representative sample of adults and children.
About SodaStream:
SodaStream manufactures home beverage carbonation systems, which enable consumers to transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 50,000 retail stores in 42
countries around the world. In the UK, SodaStream is available at John Lewis, Selfridges, Argos, Asda, Tesco supermarkets, Harvey Nichols, Lakeland, Robert Dyas, Comet, Currys Megastores, selected House of Fraser and other forward thinking retailers.
· SodaStream drinksmakers enable consumers to transform tap water into fizzy drinks in seconds, eliminating the need for bottled fizzy water and bottled soft drinks
· Each SodaStream reusable carbonating bottle is estimated to save the environment from an estimated 2000 bottles and cans.
· SodaStream now offers a range of over 45 different flavours, including sugar-free, energy, isotonic, Naturals, mixers as well as fruit flavours and colas. A great alternative to pre-mixed drinks
· Each of the single 500ml bottles of SodaStream concentrate produces 12 litres of soft drink and each of these can replace 24 500ml PET bottles
· The drinksmakers retail from £49.99 and flavours from £3.29 making SodaStream the smart way to consume soft drinks
About Climate Week: (www.climateweek.com)
Climate Week (12–18 March 2012) is Britain’s biggest climate change campaign, inspiring a new wave of action on climate change.
Culminating in a week of activities and events, Climate Week showcases the practical solutions to climate change being developed in every sector of society. By highlighting real examples, the campaign inspires thousands more, renewing our ambition to create a more sustainable, low-carbon future.
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