NEWS FROM SODASTREAM

SODASTREAM ROYALL-Y PERFECTS SOFT DRINKS WITH NEW PURPLE MACHINE

BRAND NEW RANGE OF SHIMMERING DRINKS MAKERS OFFERS STYLISH LOVERS A FIZZY OPTION

Purple is the colour to be seen in this Spring. And this new drinksmaker from SodaStream is no exception. Decked out in the fashionable Royal shade, the Genesis will add a shimmering hue to kitchens across the country, with the new series of vibrant, nickel plated Genesis machines (rrp. £69.99). The range will be launched in Purple with Green, Blue and Black drinksmaker machines to follow later in the year.

With this year seeing the couple of the year celebrate their first anniversary, the Royal drinks maker is the perfect present for Wills & Kate fans. Or for those celebrating their very own union, the iridescent machine will make an ideal wedding or anniversary gift. So why not add some extra fizz to summer celebrations with a SodaStream home carbonation system.

Those with an environmental conscience will also be able to celebrate the union – a SodaStream drinks maker and reusable carbonating bottle can save up to 2,000 disposable bottles and cans. With an estimated 13 billion plastic bottles disposed of each year, and on average only a 100 out of every 500 bottles being recycled,[i] this is a fantastic way for those who simply must have the latest in kitchen technology to encourage the process of ‘pre-cycling’; avoiding the high usage of plastic bottles in the first instance, saving the need to recycle after use.

With over 40 flavours to choose from in the extensive flavour range, soft drink lovers who want to celebrate the most contempororary colour of love will have endless soft drink options.

Fiona Hope, Managing Director of SodaStream UK comments: “This is the year to celebrate, and here at SodaStream we’re really pleased that we can provide a more environmentally sustainable option for those who want to enjoy sparkling beverages, by giving people the opportunity to pre-cycle. This fantastic new Genesis is a break-through for us, as its’ nickel plating is not only stylish, but will add a touch of durability to any soft-drink loving kitchen.”

SodaStream drinks makers provide an easy, convenient and cost-effective way to transform ordinary tap water into delicious carbonated soft drinks and sparkling water at home. Eliminating the need for single use bottles and cans, just one SodaStream bottle can save up to 2000 shop bought bottles and cans.

For more information visit www.sodastream.co.uk

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[i] Consumer research carried out by SodaStream between 23^rd and 25^th March 2011 among a nationally representative sample of adults and children.

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For more information or imagery, please contact Frank PR on 0207 693 6999 / getbusywiththefizzy@frankpr.it

For more information visit www.SodaStream.co.uk or look us up on Twitter @SodaStreamuk.

Notes to Editors:

About SodaStream:

SodaStream manufactures home beverage carbonation systems, which enable consumers to transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 50,000 retail stores in 42

countries around the world. In the UK, SodaStream is available at John Lewis, Selfridges, Argos, Asda, Tesco supermarkets, Harvey Nichols, Lakeland, Robert Dyas, Comet, Currys Megastores, selected House of Fraser and other forward thinking retailers.

· SodaStream drinksmakers enable consumers to transform tap water into fizzy drinks in seconds, eliminating the need for bottled fizzy water and bottled soft drinks

· Each SodaStream reusable carbonating bottle is estimated to save the environment from an estimated 2000 bottles and cans.

· SodaStream now offers a range of over 45 different flavours, including sugar-free, energy, isotonic, Naturals, mixers as well as fruit flavours and colas. A great alternative to pre-mixed drinks

· Each of the single 500ml bottles of SodaStream concentrate produces 12 litres of soft drink and each of these can replace 24 500ml PET bottles

· The drinksmakers retail from £49.99 and flavours from £3.29 making SodaStream the smart way to consume soft drinks