Friday, 30 March 2012



The UK’s biggest best value[i] hotel chain has 63,000 rooms available for £29 in this summer. So if you’re planning ahead for summer or want to take make the most of the Bank Holiday weekends, now is the time to do it.

Rooms are available now and the £29 rooms can be booked for stays from the 1st June to 9th September 2012 [terms and conditions apply]*.

So why not treat the family or loved ones at one of our 600 plus nationwide hotels – but hurry as the rooms are around for a limited time only.

What’s more, Premier Inn’s Trip Advisor traveller reviews have rated Premier Inn with an average score of 4/5. And combined with Premier Inn’s unique Good Night Guarantee, guests taking advantage of the £29 room sale can be assured of a great stay.

With over 600 hotels nationwide, Premier Inn is at more locations than any other hotel chain in the UK. All Premier Inn rooms can accommodate a family of up to four and what’s more, guests can also take advantage of the All You Can Eat Premier Breakfast where children under 16 can eat for free! Premier Offers can be booked now at

[i] Best Value Hotels in the UK: Research conducted by YouGov found Premier Inn top in BrandIndex Value measure when reviewing all data between 1 January 2011 and 31 December 2011. All data was collected using an online survey and respondents were members of the YouGov panel. The 21,383 strong research sample for this study was sampled and weighted to a UK nationally representative 18+ adult profile. Fieldwork was conducted daily between 1 January 2011 to 31 December 2011. The Value metric measures perception of the brand’s price –point value offering: Which of the following brands do you think represents GOOD/POOR VALUE FOR MONEY? By that, we don’t mean “cheap” or “expensive”, but that the brands offer a customer a lot in return for the price paid.

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For further information please contact:

Hannah Calder-Bundy or Sara Lincoln on 0207 693 6999 or e-mail

Terms and Conditions:

  • Bookings can be made from 19th March 2012 at
  • Rooms are available at selected Premier Inn hotels from 1st June to 9th September 2012 2012
  • "Rooms from £29" offer is available for a single nights stay. There are also a number of rooms available at £39, £49, £59 and £69
  • No cancellations, amendments or refunds can be made. Offer is available at selected Premier Inns only and is subject to availability
  • Please check alternative dates if your selected date is not available
  • Visit for further information

Notes to editors:
Award-winning Premier Inn is the UK’s biggest hotel brand with over 600
budget hotels and more than 46,000 rooms across the UK and Ireland. Premier Inn bedrooms feature en-suite bathrooms, TV with Freeview, and WiFi internet access. All Premier Inns feature a bar and restaurant; situated inside the hotel or adjacent, offering a wide range of food choices.

Premier Inn is open in Dubai and India. On a domestic front, Premier Inn aims to be the largest provider of budget hotels in London (within the M25) by 2012.

Premier Inn is currently offering rooms for just £29 (restrictions apply). Visit for full terms and conditions.

Premier Inn supports WaterAid, the international charity whose mission is to overcome poverty by enabling the world's poorest people to gain access to safe water, sanitation and hygiene education. To date Premier Inn has raised over £1m for the charity.

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