Friday 30 March 2012

NEWS FROM SODASTREAM

(March 11, 2012) BRITISH BEACHES ARE FACING A PLASTIC BOTTLE CRISIS

1.5m plastic bottles are found on British beaches every year

To mark the launch of Climate Week 2012 in the UK, SodaStream has created a 26 foot plastic bottle sculpture to highlight the issue of plastic bottle waste, and its devastating effects on UK coastlines.

The structure, unveiled by Peter Andre on Brighton Beach was designed to bring to life shocking statistics that reveal an estimated 13 billion plastic bottles are used each year, with 1.5 million of these plastic drinks bottles found wasted on beaches across the UK.[i]

Research commissioned by SodaStream, reveals that Brits hugely underestimate the amount of bottle waste they generate; with 42% of adults believing that their family uses between 1-5 bottles a week when the actual figure is over double that.[1]

SodaStream is a supporting partner of Climate Week 2012 [12th to 18th March], the annual event dedicated to combating climate change in the UK. As an Active Green product, SodaStream helps combat climate change and promotes ‘precycling’ – the practice of reducing waste before recycling is necessary in the first place.

As a local Brighton resident, Peter Andre knows how important a clean beach is to the community: “Beaches all over the UK are full of plastic bottle waste and it’s time to take action. I grew up by the beach and have seen from personal experience the horrible effect that plastic litter has on our environment. Not only is it an eyesore, it harms wildlife and is a health hazard to our kids. I’m a big fan of Sodastream and it makes sense to make my fizzy drinks like that rather than buying lots of plastic bottles.”

Fiona Hope, Managing Director of SodaStream UK says: “SodaStream is a really practical solution for reducing a family’s environmental impact. It doesn’t make sense any more to lug plastic fizzy drinks bottles back from the supermarket when you can fizz tap water and flavour it at home! We’re partnering with Climate Week to help raise awareness of the growing issue of plastic bottles and hoping this giant bottle will inspire the public to also take practical action to reduce their consumption of single use plastic bottles.

UK beaches are wonderful places and need to be kept free of plastic bottle waste, so it’s fantastic to have Peter Andre on board. His passion to retain the beauty of his local beach is evident, and we’re sure will help to raise awareness.”

SodaStream home drinks makers can help to reduce the amount of single-use plastic bottle waste. With one SodaStream reusable carbonating bottle estimated to save the environment from 2,000 bottles and cans in three years, using a SodaStream machine can help consumers take a step towards a more sustainable future.



[1] Consumer research carried out by SodaStream between 23rd and 25th March 2011 among a nationally representative sample of adults and children.

[i] Marine Conservation Society Beach Watch Report, 2010

-Ends-

For more information or imagery, please contact Frank PR on 0207 693 6999 / getbusywiththefizzy@frankpr.it

More information can be found at: www.sodastream.co.uk find us on Facebook www.facebook.com/sodastreamuk or come and follow us on Twitter @sodastreamuk

Notes to editors:

About Climate Week: (www.climateweek.com)

Climate Week (12–18 March) is Britain’s biggest climate change campaign, inspiring a new wave of action on climate change.

Culminating in a week of activities and events, Climate Week showcases the practical solutions to climate change being developed in every sector of society. By highlighting real examples, the campaign inspires thousands more, renewing our ambition to create a more sustainable, low-carbon future.

The UK’s first Climate Week in March 2011 saw nearly half a million people participating in over 3,200 events in Britain’s biggest ever environmental occasion. Events were run by schools, businesses, charities, government, local councils, trade unions, community groups and others.

About SodaStream:

SodaStream manufactures home beverage carbonation systems, which enable consumers to transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 50,000 retail stores in 42

countries around the world. In the UK, SodaStream is available at John Lewis, Selfridges, Argos, Asda, Tesco supermarkets, Harvey Nichols, Lakeland, Robert Dyas, Comet, Currys Megastores, selected House of Fraser and other forward thinking retailers.

  • SodaStream drinksmakers enable consumers to transform tap water into fizzy drinks in seconds, eliminating the need for bottled fizzy water and bottled soft drinks
  • Each SodaStream reusable carbonating bottle is estimated to save the environment from an estimated 2000 bottles and cans.
  • SodaStream now offers a range of over 45 different flavours, including sugar-free, energy, isotonic, Naturals, mixers as well as fruit flavours and colas. A great alternative to pre-mixed drinks
  • Each of the single 500ml bottles of SodaStream concentrate produces 12 litres of soft drink and each of these can replace 24 500ml PET bottles
  • The drinksmakers retail from £49.99 and flavours from £3.29 making SodaStream the smart way to consume soft drinks
  • SodaStream now offers a range of over 45 different flavours, including sugar-free, energy, isotonic, Naturals, mixers as well as fruit flavours and colas. A great alternative to pre-mixed drinks
  • Each of the single 500ml bottles of SodaStream concentrate produces 12 litres of soft drink and each of these can replace 24 500ml PET bottles
  • The drinksmakers retail from £49.99 and flavours from £3.29 making SodaStream the smart way to consume soft drinks

About Climate Week: (www.climateweek.com)

Climate Week (12–18 March 2012) is Britain’s biggest climate change campaign, inspiring a new wave of action on climate change.

Culminating in a week of activities and events, Climate Week showcases the practical solutions to climate change being developed in every sector of society. By highlighting real examples, the campaign inspires thousands more, renewing our ambition to create a more sustainable, low-carbon future.

The UK’s first Climate Week in March 2011 saw nearly half a million people participating in over 3,200 events in Britain’s biggest ever environmental occasion. Events were run by schools, businesses, charities, government, local councils, trade unions, community groups and others.

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